How to Use 3D Product Modeling and 3D Product Photography for Company Advertising

What’s the first thing you notice when you visit an online store? If you are like most visual consumers, images are the first sense that lures you to a particular shop. More than half of shoppers claim that product images are the first factor that affects their decision to buy a product. The same shoppers also expect to see several product images that they can click and browse through when shopping online. Considering the high demand for visuals, there is no question that today’s e-commerce websites need the highest quality images possible.

As a result, the demand for 3D product photography is rising as an ideal solution for B2B businesses and growing brands. If your company has a massive portfolio of products, specifically those with customizable elements, it is essential to use high-quality images for your eCommerce platform or website. 3D rendering services can be helpful when generating high-quality images without snapping even a single photo.

3D product photography defined

An increasing number of eCommerce businesses today turn to 3D product photography visualization services to generate a variety of visuals in large volumes that will appeal to their target audience. 3D product photography is the art of producing photorealistic imagery using specialized software. Although the process doesn’t use any virtual photographers or cameras, the term was coined as such since it is almost impossible to tell CGI photography apart from real-life photography.

RELATED: How 3D product rendering and CGI help social media marketing for your company

While the results may appear the same as photography, 3D rendering or 3D product modeling offers many benefits. One of these is that 3D product modeling services allow companies to develop product visuals without needing an actual product, which is a significant breakthrough. Here are some ways to use 3D product photography and 3D product modeling for company advertising:

How to use 3D product modeling and 3D product photography for company advertising

1. Showcase different colors and variations

Most online marketplaces are particular regarding the requirements for product images used. Among these requirements is that a white background should be used for the major image, with only the product itself shown and nothing else. Don’t forget that this main image has one purpose: to capture as much attention as possible. It also determines if your site visitors will convert to customers or head over to your rival.

Assuming that your product comes in different sizes or colors, taking photographs from the same angle with the exact exposition for these variations wouldn’t be possible. You can imagine the time it would take to prepare for staging and make the necessary edits post-production. These expenses can accumulate rapidly before you realize it. That’s why it is crucial to utilize 3D product photography and 3D product modeling firms to achieve high-quality results.

2. Present your product in context images

If you want to showcase your products in an interior or exterior context, 3D product photography provides an excellent way to present them. Positioning your product in its natural habitat will make your clients feel the unique ambiance your product can generate. 3D product photography will amaze potential buyers with its excellent attention to detail, carefully selected light settings, and different options for positioning the product within its interior or exterior context.

3D product modeling may seem like a novel method of showing products online, but numerous industries have already used it for many years. You may not realize it, but many of the product images you see online are 3D renderings or 3D product photography. These usually look life-like, and you assume they were merely photographs when they are in fact, images produced by 3D photorealistic rendering companies.

3. Get flexible images and assets

After the photoshoot for your new product, you can no longer change the details, layout, and lighting. It leaves you with no choice but to organize another photoshoot. With 3D product photography, you can easily make revisions without fuss. A 3D product rendering designer can make any changes to achieve the desired visuals. It allows you to make fixing things even after the project is completed.

You can use the visuals again with the most minuscule adjustments needed. Thus, if you like to create a library of visuals you can repurpose, using traditional photos won’t help much. In today’s world filled with content, the ability to reuse content without many adjustments can make a significant difference.

4. Dropshipping made easy

If you like to capture photos of a product with various configurations, producing, supplying, and keeping them in a warehouse for storage is imperative. 3D product photography will let you showcase product variations even if the merchandise is not yet in stock. It also allows you to display more products than possible if you have everything in stock. Online sellers know that dropshipping can cause a considerable decrease in product investment, which allows better flexibility. If you plan to try dropshipping, hiring 3D product design services is the best way to go.

5. Simplify logistics

If you have ever tried organizing a campaign photo shoot in the past, you might already be familiar with the struggle and effort necessary to get the most appealing visuals. You likely had to deal with transport, equipment, expensive decorations, and location constraints. Unless you are only planning a photo shoot for a single product in a nearby location, it is not ideal to use traditional photography. 3D product photography is better if you aim to showcase many products in different places.

6. Customize products

Craving tailored experiences are part of human nature. Everyone loves options since it gives a unique sense of power and control. Who can say no to the feeling of being in charge? When your company has a new product, you want to present it in as many configurations and options as possible; this is where 3D product photography enters the picture.

For example, if you are a furniture seller, how much time and money do you need to organize a photoshoot for several pieces with various fabrics and textures? With 3D product photography, endless possibilities await you. Since 3D product renders are made before project completion, you can easily tailor and update the features, something you can’t do with traditional photography.

7. More detailed product presentations

Professional 3D visualization services can showcase products in a way that is much cleaner than photographs would. There is no limit to what you can do with 3D models. 3D product rendering lets you display your products in the highest resolution and the best light possible. Users can also zoom in and out as much as they need to highlight certain features. With traditional photography, this is impossible to do.

8. Safety guaranteed

3D will also let you demonstrate certain elusive features that cannot be captured in simple photos. For example, if you are marketing a product intended to protect passengers of a crashing vehicle from injuries during dangerous circumstances or situations, 3D product photography will be a safer and more thorough way to present these features.

9. Cost and time efficiency

Turnaround time is primarily dependent on the product variations you want to visualize. If a single product requires several images, traditional photography will probably be more time-consuming than developing the 3D product prototype design. With the help of rapid prototyping professionals ou will have endless possibilities once the digital prototype is in your hands. If you wish to visualize many products or several options for just one product, 3D product modeling would be ideal.

This is also applicable in terms of cost efficiency. Aside from the fact that 3D product photography is often cheaper than photoshoots, a digital prototype lets you develop as many configurations as you want with different textures, colors, and fabrics. It is faster and more affordable than scheduling countless photoshoot sessions for every product variation. If you work with the best 3D rendering company to help you get 3D renders that meet or exceed expectations, you will save on cost and gain time efficiency.

10. Better visitor engagement

Pursuing instant gratification has become a norm in modern society. Boredom is expected, so you must grab prospective customer interest immediately by providing an engaging online experience. Good thing that 3D product photography is second to none regarding visitor engagement. Interactive 3D product modeling allows you to turn passive users into more active participants. As a result, they will be more inclined to linger longer on your website, increasing your sales.

Customers want to know precisely what they are buying, so you should allow them to view and inspect your product from different angles, prompting them to add the product to their virtual shopping cart and check out immediately.

How Cad Crowd can help

Cad Crowd is a hub where freelance 3D artists from all over North America and beyond provide product rendering services for clients worldwide. To improve your chances of getting the best quality rendering for any budget, Cad Crowd helps select pre-qualified renderers best suited to your project. There are also design contests and private project options where clients can communicate directly with the professionals. Contact us for a free quote and for more information about product 3D rendering and other 3D visualization services.