How 3D Product Renderings Help Promote Products on Amazon & Shopify

This post examines how 3D product renderings increase revenue for Amazon sellers and Shopify store owners. With the explosive growth of ecommerce, animation has established itself as one of the core elements of successful online business. Digital artwork and 3D product rendering services are critical for business owners.

What are 3D renders?

3D renders are photorealistic digital recreations of items or settings that can function as alternatives to traditional photography. They produce crisp and smooth images with a futuristic look and feel. 3D renders have been around for decades. Frederic Parke and Evan Catmull produced the first ever 3D-rendered film in 1972, carefully drawing and animating the render of a hand.

While these early renders left much to be desired, they were highly advanced during their time. In the twenty-first century, renders have become so realistic that they are confused with their real-life equivalent. Each image is beautiful and smooth, giving the audience a glimpse of futuristic idealism, which is now the trend in the metaverse. Perfection is what makes renders different.

Benefits of using 3D product renderings on Amazon and Shopify

While some customers can tell that a 3D render concept design service is not photographed images of a product, many customers prefer renderings to real and stock photos.

3D rendering vs. photography

3D product rendering allows for photorealism that traditional photography can’t replicate, which increases the likelihood that customers will purchase your products. Renders also reduce the cost of photography and make it easier to add additional photos affordably. With traditional photography, physical photos with variations of the products you want to photograph are required. Also, various shots for every background and angle you want to include are essential for photography. 3D visualization services make all of this easier and faster than ever before.

Straightforward product revisions

After completing the basic render, it is straightforward to re-color, reposition, and redesign product attributes for your Amazon and Shopify accounts. Render modifications include variations to images, lifestyle pictures, infographics, A+ content modules, and more. 3D renders offer the best value for your money since images can be manipulated in various ways that photography cannot. Photography can make it too apparent that you have photoshopped your product on different backdrops.

Renders allow diverse content

3D renders affordably produces more diverse content for Amazon and/or Shopify listings than photography while capturing the buyers’ interest and increasing clicks to conversions. 3D rendering provides a variety of images in your product listing that can be quickly edited. 3D photorealistic rendering services will increase organic traffic and conversions, and product listing success.

How to Promote Shopify and Amazon Products with 3D Renderings

Here’s how sellers can use 3D renders to promote products on Shopify and Amazon:

1. Appeal to customers with compelling 3D lifestyle visuals

3D lifestyle visuals provide an opportunity for sellers to showcase their products in a specific environment. Your brand can use these CGI services to tap into customers’ emotions by showcasing your products in settings your target audience will appreciate. 3D product modeling services offer Amazon and Shopify sellers the opportunity to acquire visual content that captures the mood or style you want your customers to experience.

Lifestyles are also a critical aspect of A+ content, and brands use this to stir shoppers’ emotions and entice them to buy. Marketers know that people purchase feelings, not just the products themselves. This is where photorealistic product rendering services can come in handy.

2. Answer design questions with 3D product animations

With the help of talented 3D product rendering designers, Amazon and Shopify sellers can get CG images that are expensive or difficult to achieve with traditional product photography. Product designers focus on presenting an innovative or well-thought-out product structure. Photorealistic product images address potential concerns and questions, allowing potential customers to learn about the products they want to purchase.

3. Provide an outstanding user experience with informative 3D animation

3D product rendering services can create impressive CG (computer-generated) videos that educate shoppers about products and provide a convenient user experience. More than half of today’s customers are convinced to buy something more quickly after watching a video about the product. What do these 3D animations do? 3D animation services can cover the product’s functionality, provide instructions, and compare benefits against the competition. 3D animations can also provide video instructions, i.e., how to assemble an object and the tools required to do it. 3D rendering services break down how to use a product into steps to make it easier and more comfortable for users.

4. 3D virtual reality renderings offer interactive 360-degree views

Brands that added 360-degree views see an increase in sales. 3D virtual reality rendering services can develop spinning virtual CG images composed of three dozen 3D renders in various directions. Through this, shoppers can examine the product from every angle and inspect even the tiniest details. Positive customer experience builds trust, eliminates doubt, and removes barriers to placing orders.

In addition, it addresses one of the most common problems businesses suffer from on Shopify and Amazon: none other than product returns. Insufficient information can result in dissatisfaction among buyers and the loss of money and clients for businesses. Good thing that a 360-degree spin can help clear any misunderstandings and allow customers to buy the right products every time.

5. Virtual interaction with products using augmented reality

AR or augmented reality services can dramatically increase online sales. With the help of this technology, sellers can offer an experience wherein shoppers can try before they buy. AR also allows people to interact virtually with a product in a more personalized way so they can check whether it fits into their lives or not. All your customers have to do is take a tablet or phone, tap on the AR button and view the projection of the product in their private space. The projection will make them feel like the actual product is in the room.

AR can come in handy when choosing shoes, clothes, home décor, and furniture. Most of the time, with this kind of experience, just one online session is more than enough to reach a wise purchase decision. Modern AR rendering services have also become more significant recently because many people choose to shop online these days. AR can be an ideal solution for sellers because it helps customers try out items virtually using their devices to feel more confident regarding their purchases.

6. Display photorealistic product designs with white background 3D renders

This form of CG image is often the first thing buyers see on product listing pages, and it helps them ensure that they have found the exact item they are looking for. White background 3D renderings are photorealistic, crisp, and ideally lit. It is a great visual for making good first impressions. With the reasonable prices of 3D rendering services, your brand can show the entire assortment of textures and colors or variations of items in a high-quality image. Make your products stand out more on Amazon and Shopify with 3D renderings!

How Cad Crowd can help

If you have decided to hire a 3D design specialist to create a 3D rendering of your project, Cad Crowd can help! Cad Crowd’s network of 3D rendering artists are experienced and skilled in photorealistic rendering and will use their expertise to ensure that your company’s project will stand out. Contact us today for a free quote.