To run a profitable business, an effective marketing campaign is a must. Marketing is essential if a business wishes to gain a competitive advantage. Furthermore, it is vital to ensure self-promotion and a steady influx of new customers and revenue. 3D digital product rendering is an excellent way of boosting marketing material and improving ROI.
It can be used in numerous ways and offers tangible benefits—this is the key. It’s a marketing strategy that offers returns and enhances your business. In this article, we dissect 3D rendering companies and how they can boost your companies marketing ROI (return on investment).
The Importance of Marketing ROI
Marketing is the primary method by which businesses promote themselves and their products/services. In today’s digital age, relying on word of mouth or other local promotional methods will not suffice. A business must utilize digital marketing. Furthermore, a business must take advantage of the Internet and the vast scope it provides.
The Internet and social media provide an unparalleled scope for business exposure. Consider how many millions of people log into Facebook and Twitter each day, or check Google for search queries. As you will see in the sections below, however, marketing is useless unless it provides a return on investment.
Creating Visually Stunning Marketing Is Not Enough
Some businesses think that simply creating beautiful marketing is sufficient. They believe that visually stunning marketing will bring in new business and “wow” potential clients. This is not strictly true. While 3D rendering can produce amazing quality media, it must have a use. Furthermore, it must be effective and have a valid purpose.
Creating gorgeous digital media with no clear direction or purpose leads to a poor ROI. Your business or marketing team must consider why the rendering is needed. How will it enhance your marketing campaigns and how will it improve your return on investment? Ensure that any digital media created has been thoroughly processed and dissected.
The main point is that rendering should have an actual purpose and be utilized within marketing for specific reasons. Some industries would not benefit from 3D rendering at all—using it would be pointless. In the sections below, we look at valid uses of 3D digital product rendering and how it can be used effectively.
Marketing Must Pay for Itself and Bring in New Customers
Aside from creating marketing with a purpose, it must also create an ROI. This is basic business—any business activity should ideally contribute in some way to creating revenue and, ultimately, profit.
Let’s say, for example, you created a social media post for your interior design company. This post included a beautiful 3D rendering that cost $500 to produce. Once posted, analysis shows that the social media post resulted in the direct sale of five pieces of furniture with a value of $1,500. To that end, the 3D rendering could be considered successful as it resulted in an ROI of $1,000.
If the social media post brought no new business, it would be considered a failure and would result in a business expense of $500. This is why the ROI of marketing is essential. It helps pay for the rendering and the continuation of your business’s success.
What Is 3D Product Rendering and How Can It Be Used in Marketing?
Now that you understand the importance of marketing and return on investment, we can look at how 3D product design can be used. First and foremost, you must understand what 3D product rendering is, how it can be used, and what types of marketing it can be used to create.
3D Product Rendering Definition
The basic definition of 3D rendering is a computer graphics process that turns a 3D model (often a simple wireframe model) into a finished 2D image. These images are deemed “photorealistic,” i.e., they are indistinguishable from a real photo.
This is one of the main benefits of 3D rendering – the quality and realism they can provide. In ages past, 3D rendering was not as advanced – the end product looked contrived – you could tell it was a computer-generated image. That is not the case today. Software such as SolidWorks and Maxwell Render create stunning 3D renders with mind-boggling detail.
Rendering can essentially replace product photography and the lengthy process involved. 3D rendering specialists design gorgeous product images in a fraction of the time, and for a fraction of the cost. Product rendering specifically involves creating 3D renders of actual products.
For example, an interior design company could use 3D rendering to create realistic images of their interiors and furniture. Alternatively, car manufacturers could use 3D rendering to create models of new car designs for marketing purposes. The possibilities are endless as 3D design specialists can create virtually anything.
Different Types of 3D Product Rendering
3D product rendering comes in many shapes and sizes. This is the main benefit of 3D rendering – the variety it provides. Businesses can quickly create a handful of different product images using 3D rendering – to create photos of the same products would take much more time and effort. The following are some of the main types of product rendering:
- Product models
- 3D product silo images
- Product lifestyle images
- 3D room customization
- 360 product spins
- VR demonstrations
The most common form of render is a basic product model. This is usually a single item imposed onto a white or colored background. Product models are used to promote a product and its specifications. These models often contain various edits using different color schemes or themes.
3D product silo images are groups of images within a particular scene. For example, a furniture set, including a table, chairs, and accessories. These renders help place products with similar items and show clients their functionality.
Product lifestyle renders showcase a particular product within a real-world situation. This helps give products a sense of belonging. Furthermore, clients can visualize easier about how they can be used. For example, an architectural company could present outdoor structural elements in a real-world environment complete with landscapes and weather conditions.
Other forms of 3D rendering include 360-degree product spins and virtual reality models. 360-degree product images give customers a whole new level of immersion. It allows customers to rotate the product and see it from every angle. Furthermore, VR rendering services can give customers a whole new level of immersion that is not available with other forms of marketing.
3D Product Rendering Used in Marketing
The above types of product rendering are widely used in marketing. We have listed some common examples of 3D digital product rendering below:
- Car models and car parts such as interiors and engine bays
- Interior design including rooms and furniture
- Household appliances such as kitchen utensils and equipment
- Architectural designs like buildings, parks, and factories
- Engineering and mechanical parts like machines and production lines
- Generic product design for new ideas
As you can see, the scope for utilizing product rendering is excellent. It is used in a range of different industries and can transform marketing. Engineers and manufacturers, for example, can use 3D products render to produce realistic images of new machines, tools, and even full production lines.
Alternatively, architectural designers could use 3D product models to create marketing for their new building plans. Let’s say, for example, an architect was helping design a new residential development. Effective marketing material could be created showcasing the proposed designs and renders of the exteriors and interiors.
Any product that can be created using 3D rendering can be turned into marketing material. This technology and process are applicable to practically any industry that utilizes physical products.
Synonymous Types of Digital Product Marketing
3D digital product rendering is part of a wider discipline of digital marketing and media. Aside from product rendering, there is a myriad of other techniques and processes that can be used in conjunction. Several of these processes are often used together during the creation of marketing material. The following are some examples of other processes utilized with 3D product rendering:
- 3D visualization
- Photorealistic rendering
- 3D modeling
- 3D animation design services
- Augmented reality
3D visualization is a broad category that encompasses 3D rendering. It is the process of creating digital graphics using any type of 3D software. We have touched on photorealistic rendering previously – this is where rendering is created that looks exactly like an actual photo. This is commonly used to create marketing material in the architectural and interior design industries.
3D modeling is usually the process before rendering. Advanced software is used to create realistic 3D models that can be used in videos, animations, and other digital media. Finally, we have processes like augmented reality and virtual reality. When considering using 3D rendering for product marketing, look at the surrounding processes too and see if they can enhance your marketing in any way.
How Can 3D Product Rendering Boost Marketing ROI?
As you can see, 3D rendering has some fantastic uses. It can transform the way that a business markets its products and services. Furthermore, it can help greatly boost the effectiveness of marketing, which can result in an improved return on investment. In the paragraphs below, we look at specific ways that 3D digital product rendering can boost marketing ROI, including SEO, social media, and error reduction:
Improved Customer Experience
Customer experience is one of the best ways to improve ROI. If a customer has a negative experience while visiting your website or browsing through your marketing material, the likelihood of them making a purchase is slim. In all likelihood, they will simply look for one of your competitors instead.
3D digital product rendering helps create a favorable customer experience. First and foremost, you can showcase your products in a variety of ways so that customers can visualize their potential purchases. Secondly, you can create beautiful marketing content that customers enjoy reading and interacting with.
Browsing through your products will be an interesting and exciting task, instead of a boring chore.
Consider your customer’s experience and analyze the common tasks and processes they would complete when looking at your products. Once you have done this, consider how beautiful, photorealistic renders could enhance this experience.
Improved Organic SEO
SEO is a vital aspect of marketing. Search engine optimization helps improve ROI and boost engagement. It is the process of optimizing your digital content so that search engines such as Google can rank your website. An important aspect of SEO is producing relevant content. Google and other search engines favor digital content that is relevant to your business.
Using 3D rendering allows you to produce relevant marketing material. Furthermore, image renders can be formatted properly and have items such as alt tags, which are also useful tools for SEO ranking. In short, using 3D rendering can help improve your business’s organic SEO.
Reduction of Errors and Poor Marketing Design
A recurring problem with traditional marketing material is that errors and poor design are costly to rectify. Ideally, this should be eliminated with proofreading. That being said, there is still a chance that marketing material can be published with errors, or with a poor design.
Using 3D digital product rendering can help eliminate errors. Every detail of the marketing media can be analyzed before publishing. Furthermore, the designer can make quick edits. In addition to this, rendering helps businesses spot potential errors with their products.
For example, an interior design company could create a marketing piece to promote a new range of living room furniture. In principle, the design should be superb. However, when creating the 3D render, the design actually looks terrible—the colors don’t match. Because marketing is just a render, the colors and layout can easily be changed.
Enhanced Blog Content
A business blog is an excellent way to boost content and improve engagement with customers. If you look at most business websites today, they will have a blog. Firstly, blogs help improve SEO rankings. Moreover, blogs give customers insight into a business and what it has to offer.
A successful blog that offers a great return on investment should contain digital media. It should have a mix of written content and media elements. 3D rendering can be used as a cheap and effective way to improve the quality and utility of blog content.
For example, an engineering company could use 3D furniture rendering to showcase new product ideas and designs they have planned. Alternatively, interior designers & drafting services professionals can utilize 3D rendering to showcase design ideas and room setups to their clients. A useful blog is a great way to entice new customers and to keep existing customers engaged.
Enhanced Social Media Content
Social media is possibly the most popular form of marketing available. Why? Firstly, it has a huge potential reach. Considering how many people are registered with platforms such as Twitter, Facebook, and Pinterest, social media marketing can potentially reach millions of customers.
Secondly, social media marketing is affordable. The associated cost is practically nothing. All a business has to do is log on to their social media account, create a post, and submit it. Of course, the business could also do some keyword research and plan the post carefully, but the cost is still minimal.
It, therefore, stands to reason that social media marketing is important, and a great way to boost the ROI of your marketing strategies. This can be enhanced using 3D rendering services. It is a well-known fact that social media marketing posts that contain images perform better. Potential customers find the images engaging. Rendering can, therefore, be used to improve the engagement of social media posts and bring in more business.
Enhanced Email Campaigns
Email campaigns are still an important type of marketing. Creating mailing lists and sending regular newsletters to subscribers is a fantastic way to gain return customers. Furthermore, email marketing can be used to promote new products and to advertise special offers.
3D rendering can be used to enhance the quality and utility of such emails. Email campaigns often fall short because they are uninteresting. Customers do not want to read a wall of text—written material is, of course, important, but utilizing digital media can enhance this text and give it appeal. Customers can look at the 3D rendering and gain a greater idea of what is being advertised in the text.
Furthermore, 3D product rendering can be used in conjunction with offers and CTAs (call to action). A furniture company, for example, could showcase a new set of furniture it has released in an email with links to purchase the items with a small discount code. The key is to use rendering to enhance email campaigns by peaking customer interest and showing them the quality of your products.
Ability to Easily Test and Modify Marketing
Creating marketing using traditional methods such as photography is often time-consuming and costly. Furthermore, using traditional methods does not provide a high level of flexibility. If a business creates marketing from a photoshoot, to make changes to that marketing piece would involve creating the whole photoshoot from scratch. This is not something that can be completed quickly. Moreover, there is a larger associated cost with photo-based and CAD services alternatives.
In contrast, making marketing from 3D rendering provides the ability to quickly react to design changes and more. If you notice an error in the marketing material, you can simply contact the designer and they can quickly make changes to the original file.
Alternatively, using 3D rendering, you can actively test marketing and make changes based on findings. A business could release a preliminary marketing campaign, for example, and analyze its results. Based on the findings, the marketing piece could quickly be edited and improved. This type of quick editing can greatly boost the effectiveness of your marketing material.
Ability to Create Multiple Marketing Variants
One of the key reasons marketing fails is because it is redundant, boring, or repetitive. Have you ever looked at the same YouTube advert several times in a row and skipped it because you have seen the exact same ad hundreds of times? Marketing must be interesting, varied, and fresh.
Using 3D rendering for product marketing allows for a great variance. Let’s say, for example, you wanted to create a 3D rendering of new sofa design. Using this technique, you could create five different variants of the same design, each with a different type of fabric cover or color. This gives businesses fantastic flexibility when creating marketing.
Furthermore, it allows businesses to keep their marketing relevant and exciting. Businesses can use 3D rendering to create multiple versions of their products to appeal to a wider customer base. They could create different product versions for social media, and on their website, for example.
Improve Your Marketing Material ROI and Utilize 3D Digital Product Rendering
We hope you have found the information in this article useful. We understand the pressure businesses face to remain competitive. Moreover, we know that creating fresh and useful marketing is often difficult. Sometimes, it can seem like your business is producing marketing material that has no effect. This is why it is essential to look at ROI and to invest in effective marketing methods such as using 3D digital product rendering.
If you need assistance finding an experienced and skilled 3D rendering specialist, Cad Crowd can help. Our platform brings together top talent from various industries with businesses such as yourselves who require their services. We can help you find a suitable 3D rendering designer who can help boost your marketing and improve ROI. Find out how it works.