Today, we are telling you a bit more about how 3d product rendering and CGI can be helpful in your social media marketing campaign. If your business is not online, it will be out of business soon, and it is what most business owners say and believe these days.
But just because your business is on the internet doesn’t necessarily mean that you can always attract potential customers and influential influencers. If you don’t know where your money goes in the first place, it might be time for you to review and double-check your existing social media strategy. If you don’t do so, you might soon be disappointed and face some substantial losses.
This is where 3D product rendering and CGI enter the picture. With the help of a modern, state-of-the-art approach like 3D product visualization, it has become easier and simpler than ever to make the social media accounts of your company or brand more lucrative and appealing.
Visual content and its essential role in your social media marketing campaigns
A simple text update on your social media accounts is no longer enough for your company to get noticed. You need to use captivating graphics or enticing images to enjoy better engagement from your target audience. It means you need to develop a solid and robust visual marketing plan.
Unfortunately, many business owners are still skeptical about whether visual aids are essential for their marketing strategies. They don’t realize that, yes, visuals are vital, and very much so. Experts have even discovered that visual images are processed by the human brain about 60,000 times faster than regular text.
While the reason for this remains unknown, it is probably connected to the way the human mind processes language in written form. Wouldn’t it be faster to see an image and understand its meaning than having to read several blocks of text and convert the thought in your brain?
It explains why adding visual elements to your social media marketing and digital advertising is crucial for your company’s success.
If your audience sees an accompanying image with your content, they are more likely to act or respond before moving on to something else quickly. Adding photos to your marketing if you hope for a better overall response and engagement is imperative.
What is 3D product rendering?
3D product rendering creates 3D images or models of different products, advertising goods, exterior and interior items, and online store goods. Simply put, it is a realistic image based on an actual model. It is different from traditional photography because the product’s visualization is produced using 3D software for every individual order. 3D visualization offers numerous designers to developers and designers, embodying the concept into a virtual model and reflecting this in the image.
With the help of 3D product rendering, you can showcase even objects with the most complex designs before their official production starts or before they are launched on the market. It is a great way to increase your sales, offer customers something new, or make your content stand out from others.
Thanks to the increasing number of 3D product rendering companies, companies have gained a more competitive advantage. Buyers need to state their preferences, view the products that interest them, and evaluate them from all angles. 3D models give customers a chance to get more visual information regarding a product than stock photos can offer.
One of the most notable features of 3D visualization is letting you “twist” the item to view it from every side, zoom in, or even look inside.
For buyers, investors, and partners to appreciate the scale of your project or the potential of a future product, it is crucial for you to clearly show them what the result will look like, whether it is a new sofa, a chandelier, or even a pair of pants.
3D product rendering images are primarily used in advertising and marketing. Even famous and big brand names like IKEA, Amazon, and eBay use 3D visualizations to market and sell their products. IKEA has developed 3D rendered product images for their websites, catalogs, and other promotional materials.
Different types of 3D product rendering
Today’s 3D product rendering is available in all sizes and shapes, and the variety it offers is one of its key benefits. Companies can quickly generate several product images using 3D rendering, and taking photos of the same products would take more effort and time.
Here are the different types of 3D product rendering services that you can use to your advantage:
- 360-degree product spins
- 3D product silo images
- 3D room customization
- Product lifestyle images
- Product models
- VR demonstrations
The primary product model is the most common and popular form of 3D product rendering. It is typically a single item imposed on a colored or white background. Product models are used for promoting a product and all its specifications. The models often contain several edits using different themes or color schemes.
3D product silo images refer to groups of images in a particular scene, such as a furniture set that includes chairs, a table, and other accessories. This type of render places products with similar items to show their functionality to the audience.
Meanwhile, product lifestyle renders present a specific product in a real-life situation. It gives the products some sense of belonging and enables clients to visualize how they can be used easily. An architectural company, for example, can present outdoor structural elements in a real-world environment, complete with weather conditions and landscapes.
Other types of 3D rendering include virtual reality models and 360-degree product spins. 360-degree product images can offer customers a different and unique level of immersion. It lets customers rotate the product and inspect it from all angles. VR rendering services also give customers another form of immersion that you cannot expect from other types of marketing.
Ways to use 3D product rendering and CGI for your company’s social media marketing campaigns
Without a doubt, 3D product modeling has revolutionized the world of digital advertising. Thanks to photorealistic 3D, companies, regardless of their size, can produce creative and impactful out-of-the-box solutions, marking the end of the era of the supremacy of big budgets.
Social media marketing presents an opportunity to reach out to customers and engage them to improve communication, cultivate trust, entertain, discuss the product’s benefits, and sell items online. Digital advertising has opened doors to endless possibilities. But to make things work, a company needs three key components—a budget, creative materials, and an effective strategy.
Unfortunately, the budget can affect so many things. Budget cuts are sometimes necessary, even if your marketing team has breathtaking strategies. Everything must be taken out, reduced, or simplified, causing what was once a brilliant strategy to lose its luster and turn into something similar to what everyone else is doing. This leaves marketers with no choice but to settle for the bare minimum for product images.
Thankfully, product marketers no longer have to compromise on their product imagery. With the continuous improvement and development of 3D product rendering, businesses can now implement and bring even their most daring and complex ideas to life, with no need to worry about budget constraints and cuts.
It is because 3D product visualization doesn’t require those expensive photoshoots, participation of models, or even buying and storing décor pieces. 3D product rendering artists can create everything in photoreal quality digitally.
Everything is possible, from static images and videos to panoramas, plain and lifestyle background shots, and even 360-degree views. The sky is pretty much the limit here.
To help you get started, here are some of the ways that 3D product rendering and CGI can help social media marketing for your company:
3D Product rendering and CGI are the ideal replacement for product photography
The first and most important benefit of using 3D visualization for your social media marketing’s product imagery is its reasonable price combined with top-notch quality.
One of the main goals of brands is to have exceptional images that come at the lowest prices possible, which might be impossible when using traditional photography.
Hiring the services of a professional photographer, renting specialized decorations and studios, looking for designers and assistants, and transportation are all required to capture photos of just one item. These will lead to more expenses you could have otherwise spent developing and growing your business.
3D modeling is a helpful technology that allows brands to step away from expensive content to enjoy speedy creation and guaranteed quality. 3D imagery has an exceptionally photorealistic appearance so getting the same results becomes cheaper and more accessible. Aside from this, 3D rendering also lets companies receive constant quantities of fresh content and materials, making things more simplified while saving an enormous amount of cash.
3D Visualization allows you to come up with engaging animations
Animations are some of the most effective ways to hook the attention of your target audience. People prefer it more if they can scrutinize a product inside out from all angles to confirm if this is what they need.
If you are planning to incorporate animations into your social media marketing, it will be impossible without the help of 3D visualization. Through 3d animation services, clients or customers can get a good idea of how to use a product or where they can place it stylishly. You can create these animations without hiring actors or stick with the same old-school infomercial effects. You can also use your previously made static models for your 3D animations, thus helping you save more money in the end.
Studies have revealed that most potential customers are ready to purchase a product after watching a video, making sales conversion almost two times faster. Animations created with 3D product rendering are a great way to present essential details and information fun and engaging.
People often spend more time watching exciting videos that feature moving objects, a trait that is part of human nature. Also, it is worthwhile noting that aside from the customers themselves, social media algorithms also love animated videos, helping your posts move higher in search results.
3D Product imagery is always worth sharing
Vivid, eye-catching, and beautiful images can lure the attention of both clients and partner brands. They both love sharing quality images that will match their concept of beauty and resonate with their target audience.
It is an affordable but effective marketing method because everyone acts as a micro-influencer whose audience includes their friends, relatives, colleagues, and acquaintances. Complementary brands will also be happy to share the product with their clients, and it means that attractive and impressive 3D product images are more than worth sharing.
Even if your company lacks previous experience with 3D product rendering and CGI, the industry professionals are there to give you a walkthrough of the process. With the help and guidance of expert 3D artists, it becomes easier for you to spruce up your social media accounts without resorting to pricy promotional methods.
3D Visualization lets you create ads for all stages of the marketing funnel
Several stages make up the consumer journey, and each requires a different set of materials to keep the audience engaged. Visuals are necessary for blogs, guides, case studies, videos, email letters, how-to Facebook posts, and more.
Product videos and images are essential for conveying the unique benefits, such as customization options, built-in lights, or hidden storage units. With these, visual materials can persuade clients with no need to push or force them, allowing viewers to decide on their own. They also enable conveying a unique message at each stage of the customer journey, which depends on the consumer’s specific needs at that point.
Where can you get the visual materials you need for all of this? It might be a piece of work with photoshoots, but that may involve more expenses. With 3D design services and product rendering, everything is made more accessible. With a photo and some references, 3D artists can generate any form of visual material, including 3D product animations, 360-degree views, and high-end product renders. Through this, marketers can get a lot of custom-made videos and images for all media outlets to design and redesign customer experience quickly.
CGI allows you to work with top influencers
It would be best if you never underestimated the remarkable power of influencers in the world of social media marketing today. It is more likely for people to buy products that their idols are using. But how can you choose and attract the correct public figures to work with your company?
Aside from brands, influencers also choose the projects they wish to work with. As a result, companies have no choice but to vie for their interest and attention. As expected, a product that looks good and works effectively will surely draw the eyes of even the pickiest blogger. 3D product imagery will help your company present the most enticing offers to these influencers.
3D Product rendering lets you unleash your creativity and imagination
As already stated, a lot of money is required to create content using product photography. But most of the time, companies end up with a photo of the product framed with stale decoration and clichéd background. This type of image will never increase brand awareness and encourage customer loyalty.
This changes entirely with 3D product rendering. It offers more possibilities to create the brand’s unique aesthetics, starting with a carefully planned creation of the product’s environment. It doesn’t matter if you want to feature vast desert dunes scorched by the blazing sun, the ocean with its azure blue waters, or the Himalayan mountains with snow-covered peaks. You can quickly achieve all of this and more with architectural 3D product rendering.
On the other hand, if these images may be too over-the-top for your product, you can create more relatable lifestyle images that can still effectively attract your target audience.
3D Product images are great for remarketing campaigns
Where can you get more sales? Is it offline or online? The simple answer is that both channels generate sales, although the rates may differ based on several factors. But it is safe to say that more and more people today are searching for products online, where it is faster to get their hands on all the information they need.
An online search also lets them compare several options, check the prices, and find the best deals. Only after doing so will consumers visit brick and mortar stores or proceed to make an online purchase. The latest ROBO trend, or “research online, buy offline.”
Of course, some people check the prices online while in a physical shop and buy only after checking all the available product options and reading customer reviews. This means that traditional shops must use standard, time-tested offline tools, and online marketing methods.
For example, collecting clients’ contact details allows specific remarketing campaigns that promote the latest sale items and new products. And with images being the ones that make people click, using 3D product rendering can provide professional marketing imagery that can drive conversions. A 3D lifestyle image that showcases the design of a new table set against an elegant space, for example, will entice viewers to purchase the table itself and the chairs and other décor pieces.
Test campaign materials easily with 3D visualization
Creativity alone is never enough for a successful social media marketing campaign. If you are after more sales instead of professional or industry awards, you must test your marketing materials first. 3D visualizations allow you to use several images to eliminate the guesswork.
You can test these images until you have the perfect post or ad. How many clicks did the ad get using a particular vision? How many clicks did you get from the link that leads to the product page? It allows you to review your campaign results and increase the figures constantly.
Another crucial advantage of 3D product rendering for social media marketing is that you can also alter the image. 3D modeling artists can put the product in a different scene, adjust the background color until it is perfect, or swap the props.
Create visuals that support your brand archetype
Customer communication is founded based on your brand’s personality. To come up with a consistent and transparent message, marketing imagery must signify the brand archetype and serve as a reflection of the missions and values of your company.
High-quality 3D product rendering services can provide marketers with the essential visual materials that meet all the criteria. As the brand’s personality permeates 3D visualizations, the audience will instantly recognize the company’s visual style. 3D artists will ensure that all aspects, from the lights to composition, and the overall ambiance, will highlight the brand’s image and forge a strong bond with the company’s target audience.
Topnotch materials for marketing strategies in different channels
Social media is the new black, with more and more platforms rising to fame to join the ranks of Facebook, Instagram, Twitter, and more. Where your target audience is, your brand should also go there. While it can be a challenge to manage this whole process, several apps let you repost the content on different social media channels.
Once you have everything in place, the marketer must provide all visual materials to establish a notable impact on social media accounts. 3D product rendering and CGI are the best answer to this. All product shots and 360-degree views are perfect for effective native advertising and are suitable for almost all media types.
How Cad Crowd can help
Cad Crowd has a team of 3d rendering specialists to help you with all your 3d rendering projects, no matter how big or small. Contact us for a free quote today.