Calling all pet product designers for a new innovative dog feeding board.Blind

in Product Design held by RyanQuiksilver
Contest Ended, Winner(s) have been selected.
  • Open
  • Choosing Finalist
  • Ended
Calling all pet designers, help me make the dog bowl great again!!
Small start-up company looking to disrupt the dog feeding bowl market. When you have a dog, you want to do all you can for it. There are a variety of boredom buster feeder dog products/bowls on the market that helps solve the problem of alleviating boredom and anxiety that can lead to excessive chewing, barking, digging, and other destructive behaviours.

I want to disrupt the dog feeder product market competitors to create something new, original and innovative integrating the Wobble Balance Board concept.

Please read the attached brief for more details on the scope of work and if you have any questions please let me know.

• Open to multiple designs/entries
• 3 unique product designs plus 2 wild card designs
• Innovative, creative and original design – out of the box thinking
• Cost effective and designed to manufacture
• Injection mould friendly using food grade rubber and plastic materials to manufacture
• 3 sizes-small, medium and large
• Sturdy and non-slip when in use
• Is it relatively unique versus what competitors sell and most people have come across on eBay, Amazon or similar online shops and current product competitors?
• Minimalist and simple
• Must help us modify if needed
• Use logo attached

The critical point is to positively make it an engaging experience for the dog – the end consumer. The other challenge is to convince the dog parents of the benefits/features by design and usability of it.

Open your imagination and professional creative ability – design something original and innovative.

If you think we're not being creative enough and have an innovative idea for an awesome design that fits the brief, please also submit. There are multiple prizes on offer.
Is it a good design?
Evaluates expected basic elements of products and facilities that are: aesthetical superiority; sincerity; originality; good value for the price; user-friendliness; designed with safety in mind; designed to fit the usage environment where it's used; meeting the needs of consumers (and their dogs); offering good functionality and performance; attractiveness.

Is it a superior design?
Design: the design concept is superior; the process or the management of the design is superior; the formal expression is new and exciting; the design is superior in its overall sense of completeness.
User: it shows a high level of solving the problems facing the user; it puts the principle of universal design into practice; it presents new modes of behaviour and manners; it conveys versatility and a high degree of functionality in an easily understandable way; consideration has been given to maintenance, improvements, and expansion during usage.

Additionally, the basic criteria sought in assessing a product is listed below:
-Design Innovation
-Manufacturing (Construction and Use of Materials)
-Functionality: Form follows function - Good product design marries form and function well.
-Price (the cost to manufacture – value for money)
-Creativity, Originality & Simplicity
-Environment considerations
-Usability: Benefits to the user (dog), including performance, comfort, safety, ease of use, and
universal function and access
-Packaging considerations
Don't Wants:
-A copy from current product competitor, Amazon or eBay or other e-commerce websites without any creativity or thought on how the dog (the ultimate end-user) will engage with the product.
-Made from a million pieces
-No sharp or clunky edges
-Non-manufacturable designs and complex designs
-Cheap plastic look & fee
-Does meet the evaluation criteria
Ask for Sample:
  1. AutoCAD
Additional Information
The winners will be announced next Friday, August 14, 2020.

Thank you to all the designers who submitted designs for this contest.

It was a wonderful experience to be given the opportunity and access to work with such a talented bunch of individuals! Apologies if I have not reached out to you personally, I will do so in the next few days.

In terms of next steps, a shortlist of designs will be done in collaboration with a panel of experts to assess concepts as outlined in my brief:
• Design Innovation
• Ergonomics
• Manufacturing (Construction and Use of Materials)
• Functionality: Form follows function - Good product design marries form and function well.
• Price (the cost to manufacture – value for money)
• Creativity, Originality & Simplicity
• Environment considerations
• Safety
• Aesthetics
• Usability: Benefits to the user (dog), including performance, comfort, safety, ease of use, and universal function and access
• Marketability
• Packaging considerations

As we go through this process of shortlisting designs, if you are nominated you will be notified individually, I will keep you all updated. Thank you again for all your work, this is appreciated.

Cheers and thanks,


= Buyer's Rating
2nd Winner
#180 Slow Feeder Dog Bowl (SFDB) all files by Ridwan Sept by Ridwan Sept
Aug 6, 2020 22:25
4th Winner
#178 Dog feeding board... by sirchulle
Aug 5, 2020 12:38
5th Winner
#182 Ultimate Dog Feeder by Jinen Sheth
Aug 12, 2020 10:36
#17 Concept 3 by studio701
Jun 22, 2020 4:56
#43 EVN_FeedBoard_3 by EVN
Jun 29, 2020 12:52
#44 SuperFoody Board by ZM Designs
Jun 29, 2020 20:35
#46 EVN_FeedBoard_4 by EVN
Jun 30, 2020 11:09
#36 new innovative dog feeding board by Mahdaoui Houcin
Jun 28, 2020 15:46
#8 Concept 2_updated by studio701
Jun 16, 2020 11:51
#24 2 sided dog feeder by Strolsie
Jun 23, 2020 12:02
#3 Concept 2 by studio701
Jun 13, 2020 6:27
#14 Board dog by Mahdaoui Houcin
Jun 20, 2020 20:35
#15 new innovative dog feeding board by Mahdaoui Houcin
Jun 20, 2020 20:42
#20 New innovative dog feeding board by Mahdaoui Houcin
Jun 22, 2020 14:09
#21 new innovative dog feeding board. by Mahdaoui Houcin
Jun 22, 2020 14:15
#22 new innovative dog feeding board by Mahdaoui Houcin
Jun 22, 2020 14:23
#28 new innovative dog feeding board by Mahdaoui Houcin
Jun 24, 2020 21:52
#29 new innovative dog feeding board by Mahdaoui Houcin
Jun 24, 2020 21:55


Showing last 20 comments - View All



Fri, 17 Jul 2020 19:18:46 +0000
Hi! i submit my proposal. And another great design idea send by Inbox. I await your comments and feedback please!; D
Tue, 14 Jul 2020 08:58:06 +0000
Ok arkiattack you still have time:)



Tue, 14 Jul 2020 07:59:55 +0000



Sat, 11 Jul 2020 19:51:52 +0000
Hey Ryan
I have submitted a design . Please do have a look and let me know what you feel.
Sat, 11 Jul 2020 07:43:34 +0000
The contest is still running Kunal. Read the brief and get involved if you want :)



Sat, 11 Jul 2020 07:38:54 +0000
I just started with this competition and so wanted to know that are you still looking for some new designer or have to finalize any of the designs submitted till now.
There are a lot of entries on this competition and so wanted to know if it's worth it to invest time in it.
Wed, 08 Jul 2020 23:07:24 +0000
Hi Temui, yes that's fine. Apologies for the delay in responding to you.
Wed, 08 Jul 2020 23:06:15 +0000
Hi Ridwan, yes you can enter the contest. thanks Ryan

Ridwan Sept


Wed, 08 Jul 2020 21:11:58 +0000
Hello Ryan,

I'm uninveted designers but wanna join . could I join this interesting contest ?

Fri, 03 Jul 2020 16:50:04 +0000
thanks for competition , I am in. Soon I will try to submit something -that really matches the motto of this contest.
Tue, 23 Jun 2020 06:30:32 +0000
Hello Rian, is that okay to design some detachable component in the overall design?
Sun, 14 Jun 2020 02:09:30 +0000
Hey AO Vastukala, My dog is like that - gulps everything down. I think the slow feeding bowl has to cater to the dog that gulps everything down. This slow feeder bowl should be suitable for a broad range of dogs – the bowl should offer something for big, small and flat-faced dogs. The best performing slow feeder - promises to help dogs eat up to 10x slower – see the links

Thank you for your post. Please let me know if you have any other questions.
Sat, 13 Jun 2020 09:18:00 +0000
Some dogs are slow eaters while some simply gulp the food, which increases the risk of bloat, so there is different bowls for such dogs
So the feeding bowl has to be designed for which type of dogs?
Sat, 13 Jun 2020 00:19:24 +0000
Hi everyone, for those intending on submitting a design for this project please read the detailed brief. The design needs to be a double-sided design incorporating the wobble balance board concept. Sample A in the design inspiration is close to what I want - this incorporates the two concepts (lick mat and slow feeder dog bowl). Thank you to those that have submitted designs to date to which I have provided feedback. Please let me know if anything is not clear once you have had a look at brief.
Thank you
Wed, 10 Jun 2020 11:12:05 +0000
No motor. Using the wobble balance board as your starting point. The movement of the board is triggered when the dog engages and eats/licks food off the board. Google wooble balance board for more details on how this works to help you further. Let me know if you have any other questions. Thanks.
Wed, 10 Jun 2020 11:02:46 +0000
can we use electronic devices like motors or has it to be just mechanic?
Wed, 10 Jun 2020 08:50:40 +0000
You can send five different designs if you like.
Wed, 10 Jun 2020 08:49:02 +0000
3 unique product designs plus 2 wild card designs: should we send 5 different design or can we send just 1?

Sam_Mayo Eng.


Wed, 10 Jun 2020 03:43:46 +0000
Hey Ryan,
Can we use other software like solid works ?
Tue, 09 Jun 2020 21:55:48 +0000

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