Calling all pet product designers for a new innovative dog feeding board.Blind

in Product Design held by RyanQuiksilver
TIME REMAINING: 12 days, 16 hours
Calling all pet designers, help me make the dog bowl great again!!
Small start-up company looking to disrupt the dog feeding bowl market. When you have a dog, you want to do all you can for it. There are a variety of boredom buster feeder dog products/bowls on the market that helps solve the problem of alleviating boredom and anxiety that can lead to excessive chewing, barking, digging, and other destructive behaviours.

I want to disrupt the dog feeder product market competitors to create something new, original and innovative integrating the Wobble Balance Board concept.

Please read the attached brief for more details on the scope of work and if you have any questions please let me know.

• Open to multiple designs/entries
• 3 unique product designs plus 2 wild card designs
• Innovative, creative and original design – out of the box thinking
• Cost effective and designed to manufacture
• Injection mould friendly using food grade rubber and plastic materials to manufacture
• 3 sizes-small, medium and large
• Sturdy and non-slip when in use
• Is it relatively unique versus what competitors sell and most people have come across on eBay, Amazon or similar online shops and current product competitors?
• Minimalist and simple
• Must help us modify if needed
• Use logo attached

The critical point is to positively make it an engaging experience for the dog – the end consumer. The other challenge is to convince the dog parents of the benefits/features by design and usability of it.

Open your imagination and professional creative ability – design something original and innovative.

If you think we're not being creative enough and have an innovative idea for an awesome design that fits the brief, please also submit. There are multiple prizes on offer.
Is it a good design?
Evaluates expected basic elements of products and facilities that are: aesthetical superiority; sincerity; originality; good value for the price; user-friendliness; designed with safety in mind; designed to fit the usage environment where it's used; meeting the needs of consumers (and their dogs); offering good functionality and performance; attractiveness.

Is it a superior design?
Design: the design concept is superior; the process or the management of the design is superior; the formal expression is new and exciting; the design is superior in its overall sense of completeness.
User: it shows a high level of solving the problems facing the user; it puts the principle of universal design into practice; it presents new modes of behaviour and manners; it conveys versatility and a high degree of functionality in an easily understandable way; consideration has been given to maintenance, improvements, and expansion during usage.

Additionally, the basic criteria sought in assessing a product is listed below:
-Design Innovation
-Manufacturing (Construction and Use of Materials)
-Functionality: Form follows function - Good product design marries form and function well.
-Price (the cost to manufacture – value for money)
-Creativity, Originality & Simplicity
-Environment considerations
-Usability: Benefits to the user (dog), including performance, comfort, safety, ease of use, and
universal function and access
-Packaging considerations
Don't Wants:
-A copy from current product competitor, Amazon or eBay or other e-commerce websites without any creativity or thought on how the dog (the ultimate end-user) will engage with the product.
-Made from a million pieces
-No sharp or clunky edges
-Non-manufacturable designs and complex designs
-Cheap plastic look & fee
-Does meet the evaluation criteria
Ask for Sample:
  1. AutoCAD
Additional Information
Hi everyone

A big thank you to all the designers that have submitted designs to date. I have provided you with individual feedback along the way and will continue to work with you to finalise your designs.

I have broadened the prize pool and also extended the contest date to give designers that have entered more time to develop and finalise concepts. Please use this time to see how you can optimise your designs or pivot. Reach out if you have any questions.

I’ll share some common feedback over the last few weeks to help everyone in the design process.

Key feedback to date for design considerations:
• Simplicity and clever design, please design to manufacture and be mindful of costs
• Consider the shape of the board – round etc from a manufacturing, functional and design aesthetic viewpoint.
• You get points for explaining and showing me how the design works, please don’t submit a design without taking the time to properly explain what you’ve done. Some of you have been great in doing this, take me on the journey, please.
• The slow feeder side needs to have the depth to work – the depth of the bowl.
• I have seen double-sided wobble concepts – both sides wobble which I like. Please note the degree of the wobble and the design look when you do this. The lick mat side (with the slow feeder faced down) needs to have a higher degree of wobble.
• Snap lock/clip feature with interchangeable parts lick mat and/or slow feeder pattern – think accessory? This is a great feature to have and extends the product benefit.
• Consider concept being non-slip across all surfaces, you may have a great design but it needs to stop sliding when in use.
• Consider the patterns for both lick mat and slow feeder to work. Geometric and maze patterns seem popular but need to be dog friendly – so they can engage with the two sides. Keep it simple.
• Slow feeder bowl considerations - See which bowl and design pattern worked well – please read my brief for links to the website review of slow feeder bowls. The key is the pattern having varying heights of the raised ridges and shallow valleys. Keep in mind it needs to work for all dogs including those flat-faced…read the article for more.
o Please no rounded corners or sharp triangular or rectangular shapes for the slow feeder pattern – you’ll need to round it out.
o Make it challenging but please be mindful of the ‘dead space’ on your slow feeder design that will act as a bigger obstacle for the dog i.e. the pattern restricts dogs from getting food from some parts of the board.
• Make it easy to clean including dishwasher safe
• Allow space for branding (and logo)
• CAD friendly so I can view files using free software
• Please don’t make the design complicated that it is costly and time consuming to manufacture. Less is more.

Thank you so much for working with me and choosing to enter this contest. I appreciate all your efforts. If you have any questions please come back to me.


#76 Slow Feeder Dog Bowl by vijayn
Have attached the Step files and JPEGS images of CAD models
Jul 7, 2020 9:08
#74 Double sided design - lick board & slow feeder bowl by LightandShadowDesigns
Hope you like it , Waiting for your feedback.
Jul 7, 2020 2:58
#72 Slow feeder dog bowl by LightandShadowDesigns
The bowl solves the problem of eating very quickly .
Waiting for your feedback , Thanks.
Jul 6, 2020 3:15
#71 Concept 3 by Pablo Gosso
Hidden design
Hi Ryan,
Here the new concept
Hope you like it. Pablo
Jul 6, 2020 2:06
#70 The feeding board by sirchulle
Hi Ryan,
Here is my design of the feeding board in two different variants...
Best regards,
Jul 5, 2020 7:38
#69 Concept 3 updated by studio701
Hidden design
Hi Ryan,
Updated the concept with snap locked lick mat.
Jul 3, 2020 23:46
#68 EVN_FeedBoard_5 by EVN
Hidden design
Hi Ryan,
I've just finished the "clean" 3d file of the 3 version of the SuperFoodyBoard. It is Step file, let me know if you can open it without difficulties. I'll make some cool renderings by the begining of next week. Have a good weekend !
Jul 3, 2020 14:44
#67 Unique Wobble balance board with double sided design by LightandShadowDesigns
There are 3 designs here & 2 Wild cards: 1 - Slower feeder with leaves pattern.
2- Double sided design :Slower feeder & texture on the other side
3 - Double sided design : Slower feeder on a side & Mat on the other side .
I'm ready to do any modifications, Waiting for your feedback.
Jul 3, 2020 11:48
#66 Dog Feeding Bowl by auto
The bowl is in 3 different sizes. Small, medium and large. The design allows for active dog feeding. The shape allows the bowl to rotate on small force and the dog's food doesn't spill off. The design is simple and allows the various sizes of dog to feed from the bowl.
Jul 3, 2020 8:04
#64 New innovative dog feeding board by MRM1
Im ready to do any modifications thanks.
Jul 3, 2020 1:20
#63 New innovative dog feeding board by MRM1
Im ready to do any modifications thanks.
Jul 3, 2020 1:12
#62 New innovative dog feeding board by MRM1
Jul 3, 2020 1:00
#61 New innovative dog feeding board by MRM1
Autocad 2007
Jul 3, 2020 0:46
#60 New innovative dog feeding board by MRM1
Hidden design
Jul 3, 2020 0:25
#58 New innovative dog feeding board by MRM1
Hidden design
Im ready to do any modifications thanks.
Jul 2, 2020 22:28
#57 New innovative dog feeding board by MRM1
Im ready to do any modifications thanks.
Jul 2, 2020 22:12
#56 New innovative dog feeding board by MRM1
Jul 2, 2020 22:07
#55 new innovative dog feeding board by MRM1
Im ready to do any modifications thanks.
Jul 2, 2020 21:33
#54 new innovative dog feeding board by MRM1
Im ready to do any modifications thanks.
Jul 2, 2020 20:57
#53 New innovative dog feeding board by MRM1
Hidden design
Im ready to do any modifications thanks.
Jul 2, 2020 20:25
#52 EVN_FeedBoard_5 by EVN
Hi Ryan,
Here is the last version of the foodbard. Please read the PDF file for more explanations. Also, you can find attached the 3d .stp file
Jul 1, 2020 10:04
#51 Dog feeder bowl by auto
The bowl design is simple. It ccommodates the entry of the dog's mouth to feed. It should be placed on the ground to enhance rolling as the dog's feed. Thus caters for active dog feeding mechanism. The models vary in size, having small, medium and large dog bowls.
Jul 1, 2020 10:02
#50 Roll Bowl by johannel
A fully rounded food bowl, designed for maximum movement while your dog is eating. Use the Honeycomb silicone inset to smear soft treats on for your dog to lick at, or flip the bowl and use the Frangipani themed slow feeder as an alternative.
The bowl has a diameter of 19cm, a depth of 5cm and a total height of 8cm. This would be the medium-sized bowl and both large and small will be supplied on request.
The bowl is designed in 2 parts, the solid hard plastic bowl and soft silicone inset, both shaped for easy manufacturing and assembly.
Jul 1, 2020 9:40
#49 SuperFoody Board Concept 1 by Pablo Gosso
Hi Ryan,
Attached my concept, Hope you like it.
Will send a couple more concepts to complete the specs of the project.
Looking forward to your feedback, Pablo
Jul 1, 2020 0:57
#47 Slow dog feeder, new concept by Strolsie
Slow dog feeder, new concept
Jun 30, 2020 12:43
#46 EVN_FeedBoard_4 by EVN
Hi Ryan,
Here is the updated version of the foodboard following your feedbacks. Please read the PDF file for more explanations. Also, let me know if you want the 3d Files.
Jun 30, 2020 11:09
#45 Dog feeding board v2 by Fadi Sayegh
Hi Ryan,
Please find my new version of feeding board design.
I hope you like it.
Looking forward for your feedback.
Jun 29, 2020 23:14
#44 SuperFoody Board by ZM - Designs
Please see the attached zip file for my design and associated presentation .
I look forward to your feedback.
Thank you
Jun 29, 2020 20:35
#43 EVN_FeedBoard_3 by EVN
Hidden design
Sorry, the PDF file was missing on the previous entry.
Jun 29, 2020 12:52
#42 EVN_FeedBoard_2 by EVN
Hidden design
Hi Ryan,
Here is the updated version of the feedboard, Please read the attached PDF file for more informations. Don't hesitate if you have any feedback. Regards,
Jun 29, 2020 12:49
#41 Dog feeding board by Fadi Sayegh
correct submit for step file the last was wrong one
Jun 29, 2020 11:48
#40 Dog feeding board by Fadi Sayegh
Hi Ryan,
Update #23 design.
Looking for your feedback.
Jun 29, 2020 11:42
#36 new innovative dog feeding board by MRM1
Jun 28, 2020 15:46
#35 new innovative dog feeding board by MRM1
Im ready to do any modifications thanks.
Jun 28, 2020 15:29
#34 Concept 4 by studio701
Hi Ryan,
Sharing with you the updated design and colour options.
Jun 28, 2020 11:51
#33 EVN_Superfoody_1 by EVN
Hi Ryan,
Here is 7 proposals with different patterns for the SuperFoody Board . Please tell me if any of the proposals meet your expectations. If it's ok, I'll detail it and make the size and color declinations. Don't hesistate if you want other patterns or shape modification.
Jun 26, 2020 12:03
#29 new innovative dog feeding board by MRM1
Jun 24, 2020 21:55
#28 new innovative dog feeding board by MRM1
Im ready to do any modifications thanks
Jun 24, 2020 21:52


Fri, 03 Jul 2020 16:50:04 +0000
thanks for competition , I am in. Soon I will try to submit something -that really matches the motto of this contest.
Tue, 23 Jun 2020 06:30:32 +0000
Hello Rian, is that okay to design some detachable component in the overall design?
Sun, 14 Jun 2020 02:09:30 +0000
Hey AO Vastukala, My dog is like that - gulps everything down. I think the slow feeding bowl has to cater to the dog that gulps everything down. This slow feeder bowl should be suitable for a broad range of dogs – the bowl should offer something for big, small and flat-faced dogs. The best performing slow feeder - promises to help dogs eat up to 10x slower – see the links

Thank you for your post. Please let me know if you have any other questions.
Sat, 13 Jun 2020 09:18:00 +0000
Some dogs are slow eaters while some simply gulp the food, which increases the risk of bloat, so there is different bowls for such dogs
So the feeding bowl has to be designed for which type of dogs?
Sat, 13 Jun 2020 00:19:24 +0000
Hi everyone, for those intending on submitting a design for this project please read the detailed brief. The design needs to be a double-sided design incorporating the wobble balance board concept. Sample A in the design inspiration is close to what I want - this incorporates the two concepts (lick mat and slow feeder dog bowl). Thank you to those that have submitted designs to date to which I have provided feedback. Please let me know if anything is not clear once you have had a look at brief.
Thank you
Wed, 10 Jun 2020 11:12:05 +0000
No motor. Using the wobble balance board as your starting point. The movement of the board is triggered when the dog engages and eats/licks food off the board. Google wooble balance board for more details on how this works to help you further. Let me know if you have any other questions. Thanks.
Wed, 10 Jun 2020 11:02:46 +0000
can we use electronic devices like motors or has it to be just mechanic?
Wed, 10 Jun 2020 08:50:40 +0000
You can send five different designs if you like.
Wed, 10 Jun 2020 08:49:02 +0000
3 unique product designs plus 2 wild card designs: should we send 5 different design or can we send just 1?
Wed, 10 Jun 2020 03:43:46 +0000
Hey Ryan,
Can we use other software like solid works ?
Tue, 09 Jun 2020 21:55:48 +0000
Tue, 09 Jun 2020 16:22:03 +0000
can use different software?like solidworks?

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