How 3D Virtual Reality is Changing the Real Estate Industry


As modern technology grows more advanced, 3D virtual reality is causing significant changes in the home buying process and the real estate industry— a modern-day frontier. Big names such as Samsung, HTC, and Google contribute to the ever-growing billion-dollar worth VR marketplace. It isn’t a surprise that the real estate industry has also taken notice of the expanding market.

A great benefit of working with 3D visualizers is flexibility in real estate when presenting properties to potential buyers. Long gone are the days of giving tedious slideshows for potential buyers to scan through. Now, buyers can experience a more intimate experience of properties no matter where they are or what time of day. The real estate industry enjoys this flexibility courtesy of 3D virtual reality, which offers other exciting benefits.

Benefits of 3D virtual reality for real estate

  • Open Houses are now available 24/7/365

A few years ago, potential home buyers were required to plan time to visit a potential home on their busy day. It became easier said than done since prospect buyers usually check out the properties during their short lunch breaks at work during the week. When weekends came, clients would sacrifice the time away from activities with their families and loved ones. 

The good news is that 3D virtual reality has finally put an end to these days of open houses that are time constricted. Today, buyers are allowed to see properties more closely on their own sweet time. It doesn’t matter if they go on a tour using their laptop or put on their virtual reality headset to immerse the listing fully. Better yet, shoppers now get to attend open houses at times that best suit their packed schedules. 

Time is not the only hindrance to visiting a property. Many qualified buyers might also be out of state, and some might even be out of the country. Thanks to 3D virtual reality, the ability to engage such buyers has significantly grown. It has become possible for real estate firms to offer remote buyers more in-depth and highly personalized property tours with the help of an internet connection, thus, expanding the list of clientele. 

  • Sellers and Buyers Get to Save Time 

By hosting 3D virtual tours, buyers will have a more remote experience of a property. Even from a distance, anyone could perceive accurate depictions of any property they might be curious about. Once the 3D tour ends, shoppers will have a much better idea before taking the next step of personally visiting the property or remain with their agent. With the weeding process, the listing agents will assure that anyone who gets in touch with them for an in-person showing or additional details is a serious lead. 

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  • The Final Product is Made Visible to the Buyers

When a property is not ready for visits or still under construction, it may be limiting a shopper’s vision of how the property looks. With the help of 3D virtual reality, agents can virtually stage in 3D and list an unfinished property much more beautifully. Such great benefit further lets them pre-sell and showcase even these properties that weren’t up for construction yet. 

  • Interactivity Creates a Sense of Ownership

3D virtual reality’s ability for interactivity can give potential buyers the feeling that they own the space before making a significant investment. The capability to walk through a staged property (void of any marketing devices) can create a sense of the buyer being alone on a typical evening or morning in their newly bought property. This personal connection can create an emotional anchor to the space and encourage buyers to seal the deal at the end of the day. 

  • 3D Virtual Reality is a Reflection of Quality of Your Real Estate Company 

The enthusiasm of a company to embrace and utilize the latest technology can influence how customers perceive them. It may speak volumes that the company is diverse, elegant, and steps ahead of its competition. By incorporating a 3D architectural anumation tour into your marketing strategy, it will instantly make your company and your listings stand out among those that only stick to traditional marketing methods.

Shoppers who are interested in purchasing a new property understand they are making a substantial investment. It only makes sense to ensure they can trust and rely on what and who they are buying from. Undoubtedly, a real estate company that leverages 3D virtual tours can create that sense of trust and authority with buyers that ultimately help close the deal.

RELATED: How 3D Virtual Reality Rendering Is Shaping the Construction Industry


How to use virtual reality in real estate business

Typically, the term “virtual reality” correlates with entertainment and video games. However, 3D technology has more significant potential in any industry, including real estate. We share the most common uses of virtual reality:

VR offers architectural visualization at a more affordable rate and a more immersive experience. Realtors can apply the technology to show the interior and exterior design to show clients a more detailed look at the offer. 

  • Virtual Commerce 

It would be hard to imagine VR’s future in real estate with no commerce. Buyers can go to any online store, pick different 3D furniture pieces to include in the 3D tour. You can style the property based on the client’s personal preferences. 

  • Virtual Property Showcases 

VR technology allows millions of people to access virtual visits to potential new properties without stepping foot outside their homes. All they have to do is put on the VR headset to experience a three-dimensional immersive property walkthrough. The two types of 3D virtual tours are interactive and guided visits.

VR technology is an excellent way for marketing staged properties for realtors with minor investment and lets them create unique 3D real estate tours that clients can check out.

The bottom line 

Offering buyers the chance to better understand a potential property in a more in-depth way with the help of virtual tours can give them the kind of shopping experience they want. Clients will save time, and so will the listing agents’ who work long hours. Adopting modern virtual reality tours can eliminate time and space barriers to make the reach of a property more unlimited.

How Cad Crowd can help

At Cad Crowd, we own the privilege of working with real estate firms worldwide. Our network of professional freelancers carries experience in working with prestigious clients such as Yale and Tupperware, including smaller organizations. Contact us to receive a free quote or find out how it works today.