How Can Companies Use 3D Renders To Showcase Custom Furniture Designs? 

custom furniture design company

Custom furniture manufacturers constantly experiment with different designs during the product development process. They also use a whole product development team to go through the lengthy conventional process that needs frequent and regular prototyping. The good news is that there is now a more effective and efficient way of shaping designs and developing product concepts: 3D furniture rendering services. Learn how companies can use 3D renders to showcase custom furniture designs. 

What is 3D furniture rendering? 

Furniture companies can benefit significantly from 3D renders in more ways than one. Using traditional and old-school methods alone no longer makes the cut now that the industry is getting more competitive daily. 3D furniture rendering involves using CGI technology to develop different kinds and forms of furniture models. It is by far the most powerful means of showcasing any type of product, such as furniture, since it is easily customizable and hyper-realistic. 

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How 3D furniture renders help companies 

Just as expected, integrating 3D renders into your production and marketing strategy can help your company attract more customers, offer a better experience for everyone involved in the process, and pave the way for further growth and expansion of your company. The following are some of the benefits waiting for companies that use 3D rendering companies for designing their custom furniture pieces: 

Improved furniture design 

3D furniture renders allow you to visualize the entire process from the ground up. Aside from letting you pinpoint and address any possible errors before manufacturing, you can also customize any aspect of the design. It’s also easier to tweak the background, textures, colors, and other relevant elements to guarantee the best results for clients who prefer customized pieces. 

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Enhanced visual communication 

3D renders can also be helpful for your marketing campaigns, leading to higher returns on investment and better sales. You can create stunning and attractive ad campaigns thanks to 3D furniture rendering designers, resulting in a massive spike in your product’s pre-orders. This will allow companies to save expenditures on hiring photographers while still receiving beautiful imagery that they can use for their social media pages and website. 

Tell a story the easy way 

Telling a story is what interior design is all about. Customers are excited to put an enjoyable and cosy living space for themselves and their families, and one of its most essential aspects is none other than furniture. Both furniture design and 3D interior design services offer the potential to showcase the idea of the designer in the best way possible, making it easier for them to tell their story, which will entice more customers and convince them to finalize their purchase. 

More cost-effective 

3D renders are also more cost-effective than their traditional counterparts. Back then, companies had to hire and work with designers and photographers. But with 3D technology, these need no longer exist because more than one software is required to do the trick. It allows them to reduce the money and time wasted while still getting the best results possible. 

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Simplified manufacturing 

3D renders can also eliminate the need to make costly designs and errors during the manufacturing stage. Identifying possible issues way before the product reaches production is now possible. It shortens and simplifies the entire manufacturing process. 


Better thematic marketing

Rather than having to schedule separate photoshoots for the different marketing seasons, such as Easter, Halloween, and Christmas, 3D furniture modeling companies can customize an existing 3D model and fit this into various settings and environments. The process only takes a few hours, allowing you to focus on other critical tasks. 

Amplified customer experience and interactivity 

It’s possible to view 3D models at a 360-degree angle. Once posted on your company’s website, customers can quickly move around and scrutinize the product from different angles. They can even change the materials and colors in real time, letting them interact with and customize the product even if they have not touched it physically. 

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A remarkable quality of custom product designs 

Photography doesn’t do justice to most custom products, especially compared to visualization technologies power. Nothing beats the realism that 3D furniture designs can offer, guaranteeing you’ll get top-notch products. The design marks the beginning of it, so the moment you get it right from the start, your products will surely stand out and shine in a snap of a finger. This is precisely why hiring 3D photorealistic rendering professionals is necessary for showcasing custom furniture designs. 

Less time wasted

3D renders are also more time-effective because they allow you to make real-time changes rather than starting over again, remaking a prototype from scratch, or redrawing all the necessary edits. This will result in a drastic improvement in the time between the design and production stages. 

Go beyond photos 

Photography is permanently fixed, so you can’t do anything else after taking a photo. On the other hand, 3D renders give you infinite options. After you develop the initial 3D model, you can bring it to life by presenting it in different outdoor and indoor scenes. You can also create a collection line-up and so much more. 

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Drive custom furniture sales with 3D renders 

There are several ways that 3D renders can drive your custom furniture sales, and below are some of the most common ones:

3D models

3D rendering designers and companies always begin developing one 3D model that is expanded afterward. The initial 3D models are used to refine and tweak the product before it is turned over to production, allowing your company to effortlessly transition from design to manufacturing. 

3D layouts and rooms 

3D furniture renders also let you test the product in various settings and environments. Causing an entire room and adding the custom furniture model will give customers an idea of how it will look once they have it in their homes. It’s also possible to create custom layouts of your customers’ homes in 3D and give them a glimpse of how the furniture will fit in their living spaces. It’s a highly effective selling point that no other method can beat. 

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Brand presentation

Businesses will only survive with branding. Photorealistic 3D renders let you stick to a cohesive style, and at the same time, it gives you the freedom to distinguish products from each other. You can also depict the products similarly and remain true to your original branding. 

Close-up stills

3D custom furniture renders are also perfect for aesthetic enhancement and pinpointing small details that make a product unique. Your customers will find it easier to decide because your competitors, who still use conventional methods, can’t come close to the imagery you use. 


Thanks to the flexibility of 3D visualization services, your imagination and creativity are the limits to your features and design options. You can develop the most stunning designs with remarkable details and view the product in its glory before it is transferred to the manufacturing team. The finished product will also be the same as the design to make things even better. It means you already know what to expect from the beginning. 

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E-Commerce presentation

E-commerce is one of the crucial elements to attract more sales since it doesn’t only convert print collateral, for instance. You will have more cohesive presentations and products and showcase them in different perspectives and environments.

Situational and lifestyle images 

You can also create different backgrounds and settings for your products, letting you paint a more realistic picture for customers. It’s also possible for the 3D design firm to fit it into various themes and make your product more emotionally appealing, directly resulting in increased sales. 

Pre-sales and marketing 

3D furniture renders are perfect for both marketing and pre-sales efforts. These can come in handy for your advertising and marketing campaigns that you can present to customers and entice them to fall in love with the product from the get-go. After the campaign reaches more customers, you can begin pre-sales and sit back while your product shines out. 

RELATED: How furniture prototyping gives you an advantage during the manufacturing process


You can use 3D renders to showcase your products in numerous settings rather than developing physical prototypes. Furniture can be tricky due to the element of human interaction. Rendering technology can also be used for developing human models and checking the product’s ergonomics, how it works, and whether it can even accommodate a human body in the first place. 

How Cad Crowd can help

Cad Crowd offers a great platform to find industry-standard photorealistic 3D renders. This is where you can find professionals who can help your company showcase your custom furniture designs in the best light possible so you can entice more customers which will lead to more sales.