Regardless of skill level or time spent in the business or clientele base, there are few things that are more difficult than truly separating yourself from the pack of other leaders in your field. You can win awards and design multi-million-dollar homes, but if you aren’t differentiated in some way and staying current on the newest technology and latest trends, there’s a good chance that you could get left behind while the rest of the group drives on ahead without you. In a world already flattened by the ease of access to countless designs at our fingertips on Pinterest, Houzz, and other places online, being better and being different are more important than ever before.
You may certainly choose to keep trucking on with whatever your current system may be. There is certainly nothing wrong with that approach. The problem, however, lies in what others are doing and how you may compare to them. If the direction of architectural design is shifting, yet you simply maintain your course, chances are others will gladly swoop in and take those clients looking for the newest, hottest thing. You might snag a few of them here and there, and a handful of your previous clients might continue to work with you, but nothing says old and staid like living 2D in a 3D world. In other words, being called “unadventurous” is not exactly the design world’s highest compliment.
In the movie Pleasantville, there comes a time when the world of black and white becomes the world of color and the characters’ lives are forever changed, and for the better. This is that moment for people working as architects or freelance interior designers. Most professionals in this space now accept that utilizing 3D technology for home design and rendering is absolutely essential. If you are looking to pleasantly surprise your clients and draw an increasing number of the hottest new work opportunities, there is no doubt anymore that 3D rendering for home design is the clear winner and the way to go. Further, given the right people working on the right job, you can indeed set yourself apart from the others while the rest of the group struggles just to keep up.
This is all well and good, but let’s take a moment to discuss what exactly 3D rendering is and how it applies to professionals working in architectural design services. If you are new to this, a short primer could be all you need to get on board with three dimensions, start seeing in color, and never look back.
On the most basic level, 3D rendering is a digital technique that takes a flat, two-dimensional design of some kind or other and transforms it into a living, three-dimensional model that you can, for all intents and purposes, inhabit. For designers, innovative technology exists for them to convert and transfigure the original blueprint into a 3D, lifelike rendering. The newest design software includes programs like 3DS Max, VRay and Mental Ray, Maxwell, Octane Render, Cinema 4D, and Modo. Some standbys such as Blender, AutoCAD, Maya, Sketchup, Rhinoceros (Rhino3D), and many others play in this category as well.
These applications allow both architect and client to get a far better image of what the design will look like than a simple, flat, old school drawing. The software itself must be carefully and skillfully employed, of course, to craft a realistic and faithful image for both everyone involved. If the 3D rendering isn’t up to snuff, it is arguably not worth having in the first place. To get there, though, designers must take several steps along the way.
The very first part of the long process of 3D rendering is model creation. In this phase, the task is to take the architectural drawings and use the designer’s chosen software to generate a simulated model. To put it simply, it is as if the blueprint is extruded from the page here just like a physical model, except that there is nothing to actually touch. The virtual model itself only exists in the digital space of the computer and the screen. After that, the 3D artist can begin the job of adding texture and light to the model so that it becomes even more lifelike. Once this is complete, the designer renders the image, which is more or less like printing a photo, with the important exception that it is printed only to a monitor and not a tangible piece of photo paper.
Finally, the artist enters the post-production stage. Here, the three-dimensional renderings truly become living things. Artists will augment the virtual model with fine-tuned tweaking, coloring, filtering, and other minor adjustments. Importantly, not every 3D artist is competent at this final phase of the process. It is vital, then, that architects and interior designers find vetted artists capable of producing high-quality three-dimensional renderings at every level.
Because 3D rendering does provide nearly limitless adaptability, artists and CAD designers are able to produce three-dimensional works of just about anything that can be drafted on paper or screen. In architecture especially, three dimensions have taken the top spot. They are, in fact, the new norm. It is strange nowadays to come across an architect not working in 3D to at least some extent, which is exactly why the platform is so essential.
The benefits of working beyond two dimensions are rather apparent in some respects, first among them the clear communication of an architectural vision to the client. As this occurs long before the laying of a literal foundation, virtual models have become indispensable in the process of drafting and completing the building of virtually any project. The same can be said of interior design as well, where a designer is able to create simulated a space in which the client can “see” and “move” and “live”, all before putting up (or tearing down) a single wall.
Specifically, 3D home rendering can be employed to show details with which a simple drawing could never quite compete. Consider paint swatches, for one small but meaningful example. When a home is rendered in three dimensions, the client is able to literally see what the paint colors will look like on their walls, and they can be changed in real time, without the hassle of going to and from a hardware store, picking up swatches and tiny pails of paint, and finally slapping with brushes haphazardly across their unsuspecting walls.
People are visual creatures. Viewing the virtual model allows them to visualize what their actual home will resemble when the construction (or renovation) is completed. The same is true of lighting. Imagining how a particular light fixture will illuminate and reside in a room once installed is difficult without being in the space itself. 3D home rendering bridges that gap seamlessly and ostensibly effortlessly (though much effort, of course, goes into the work itself).
There are countless other examples of the utility of 3D over 2D, especially as concerns the viability over time-consuming processes such as actually making changes in a physical space. The ability to swap out different types of hardwood flooring or carpet, changing the backsplash in the kitchen, moving around and even trading out various pieces and styles of furniture. All of this is impossible in two dimensions and laborious in reality, yet easily achieved in the three dimensions brought to life on a screen. This is the limitless potential and power of 3D home rendering for architects and interior designers and others, and the software just keeps on improving, year after year.
Designers and artists make use of these new applications to generate all of the naturalistic, graphic 3D renderings that make up a house or apartment or commercial space for the architect and the client alike. These 3D rendering technologies can be used in nearly any capacity: floor plans, overhead (bird’s eye) views, even realistic animations. As mentioned above, within the virtual model created using these state-of-the-art applications, every piece and component of the architecture and design can be displayed and navigated, from the walls on the exterior to the furniture and lighting elements of the interior.
The truly captivating and amazing thing about the most well-designed and artistically crafted 3D home renderings is that, at a glance (and at times even upon inspection), they can look like a photograph of a real house. Imagine the look on your clients’ faces when they see their home in living color before ground is even broken. It is a genuinely incredible experience.
Bringing Cad Crowd on board means that you can work with an exclusive group of the world’s greatest freelancers in 3D home rendering. We have a community of artists and designers from all over the world with years of experience working within a wide range of 3D software and a diverse spectrum of businesses. Whatever your rendering needs, Cad Crowd can help you get exactly where you need to go. We can meet every design solution, regardless of project field or scope.
We have the ability to help you by utilizing a range of rendering programs. Our network is made up of the highest quality experts using the latest and best design software. Just let us know if there is a particular program or application you need us to use, and we will connect you to the perfect designer or engineer for the project. Our 3D home rendering pros are at the disposal of clients who currently have blueprints in-hand and need further help with consulting or the task of rendering.
Cad Crowd is simply the best place to get everything your firm needs to have modeled or rendered. Get started and find out how it works.