Blog Post Your Product Packaging Design Can Make Your Brand into an Icon
to buy store brand bottled water or wait for chains like CVS to advertise a sale on brands like Pepsi’s Aquafina. Coke’s Smart Water saw an opportunity to break out of the commodity trap and become a premium
Blog Post 18 Companies that Use Crowdsourcing for New Product Design & Prototype Innovation
Nestlé crowdsourcing opportunities. 7. PepsiCo Another contest on eYeka sponsored by a large food company ran between 2014 and 2015. This time the sponsor was PepsiCo, as the company searched for three new
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Blog Post Common Traits for Best-in-Class Product Design Services
customer has of it. Coke learned about this the hard way when in an attempt to stay competitive with Pepsi, Coke announced a change to their secret formula. “New Coke” did better in test trials against their
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Blog Post Cosmetic Packaging Design & Package Design Services Costs and Pricing
glancing at its packaging. It is not a coincidence that big food and beverage companies like McDonald’s, Pepsi-Cola, Coca-Cola, KFC, Burger King, Pizza Hut, and Dairy Queen use red and yellow colors in their 3D
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