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Cad Crowd's packaging concept designers can help with any project

Think about the last time you purchased a packaged good. What about it caught your interest? Well, before you grabbed it or even read further about what the product could do, you noticed the packaging. As they say, “you only have one time to make a first impression.” 

The package is the first impression. It is the item that can resonate with customers and create an immediate emotional connection. It also taps into the message of the brand and provides a brief description of what customers can expect. Therefore, the packaging that you choose for your product is critical. It should correctly convey the message you are trying to send to your target audience.

For ten years, the team at Cad Crowd has worked with entrepreneurs to help them meet their business goals through design. We believe that hiring a CAD designer is a pivotal first step to bringing your design ideas to life. This reason is why we created a platform dedicated to finding you the best designer for your project. For a better understanding of the importance of packaging concept design, and how our team can help you during this process, we invite you to read on.

What is packaging concept design?

Packaging concept design is the practice of facilitating the process of taking a design packaging idea from concept to completion. Essentially, it determines what ends up on the packaging that accompanies your product. The design process typically doesn’t just take the graphic content into account. Designers will many times work with business owners and companies to determine the material that will be used as well as the budget for producing the packaging. These specifications present limitations that designers have to work within to develop packaging that engages with audiences.

Why is packaging concept design crucial to your business?

Yes, you could simply create a package that lists the details of the product and includes a photo of what is inside. However, to sincerely “wow” customers and have them coming back for more, you have to put some thought into the packaging design. Here are some statistics showing why packaging concept design should be a priority for your product launch:

  • Seventy-two percent of American consumers say their purchasing decision are influenced by the packaging design.
  • Sixty-seven percent of American consumers say paper and cardboard-based packaging makes a product more attractive than other Packaging material.
  • Sixty-one percent of customers say they are much more likely to repeat a purchase of a luxury product if it came in premium packaging.

For consumers, the way a product is presented matters. It can also make them spend more money than they intended. Lastly, the third stat reveals that the materials used for the packaging can almost be as important as the design itself. 

Here are a few other reasons you should invest in packaging concept design:

  • Increases brand recognition – Packaging is an excellent way to convey your company’s brand messaging and include your logo. Packaging will allow your customers to see your product offering and brand messaging together consistently. 
  • Addresses your customer’s needs – What does your product do? What can it accomplish for your audience? The packaging is an excellent way to offer some early education about your product and what it can do.
  • Show sustainability – Environmental sustainability is on the minds of many of today’s customers. Developing well-crafted and environmentally sustainable packaging shows that you care about giving back. Doing this also helps your brand convey the message that it will make improving the world around it a priority.
  • Functionality – You want to make it easy for your customers to carry your item and take it with them. Good packaging makes the purchasing—and after purchase—process functional and straightforward.

These are just a few of the reasons why you and your team should invest in packaging concept design. Nevertheless, the first step in this process is finding a designer who can help you develop your packaging concept and produce a design that hits on everything you need to make a great first impression. Packaging should enhance the customer experience and give them a preview of what they can expect from your brand. 

We believe that exceptional design talent can help you meet your business goals. This reason is why we have been connecting capable and talented freelance 3D modeling designers with business professionals for the last decade. Our platform specializes in helping you finding the right fit for your project, regardless of their location. 

For a look at how we facilitate the designer hiring process, visit our How It Works page. Whether you want to quickly purchase a block of time, or want to choose from a variety of packaging concept design ideas, our team can make it happen.

How our team can help you during the packaging concept design process

Now that you know why this process is vital to your brand, it is time to touch on how we can help. We have a global network of design professionals, and each one specializes in a niche. We are confident that we can help you find someone to ensure your packaging creates an excellent first impression for your product. Here is how our team can help you go from packaging concept to completion:

  • Creative graphical designs – Again, you want to “wow” your audience and engage them enough to return for another sale. Our designers can work with you to develop creative and exceptional artwork that resonates with your customers. You want to stand out on the store shelf or online store, and our team can work with you to help that happen.
  • Functional design – How does the packaging feel? Is it easy for a customer to open it or for them to accomplish your intended action? We want you to be able to walk away from this process, knowing the answer to both questions. Cad Crowd’s freelance designers can produce packaging designs and physical attributes that are not only aesthetically pleasing, but that are also functional.
  • Savvy engineering – Packaging is not only designed, but it is also engineered. This item should be able to make the handling of your product straightforward. Fortunately, our designers are adept at bringing innovative solution to current issues. So, if you are looking for exceptional engineering to go along with your packaging concept, look no further than a Cad Crowd designer.
  • An eye on sustainability – As mentioned above, we know that environmental sustainability is important to many of today’s customers. As a result, our designers can make this concept a priority as they design your packaging concept.

In addition to these general packaging concept design offerings, here are a few other related services our Cad Crowd designers can assist you with:

3D product demos – If you are looking to demo your product for investors or customers and also want to bring attention to the packaging, our designers can help. They can animate the product and packaging to ensure your stakeholders get a complete understanding of what you have to offer.

Prototype design – How do you know if the product you are releasing is ready to be packaged to go out to the masses? This step is where the creation of a prototype will help you diminish mistakes and digitally (as well as physically) test out your product idea to ensure it is ready for distribution. Our designers can work alongside you to ensure your product, and the accompanying packaging meets your specifications.

New invention development – Let’s say that you have an excellent idea for a new product. How do you ensure you receive the patent and convince investors to provide funding? The team at Cad Crowd understands how vital the new invention and patent process is, and we want to help guide you through the design steps successfully.

These are just a few of the product and packaging concept-related services that we offer. If you are interested in the other offerings we provide, we invite you to take a look at our Services page.

Our designers are ready to help with your next packaging concept design project

Whether you are still trying to create the right idea, or are ready to create your packaging, our designers are available to offer assistance.

As an entrepreneur and business owner, we understand that you have a lot to manage. However, your design goals must align with your business goals. This step is where Cad Crowd can make the design process a bit easier.

Our platform ensures that you no longer have to comb through hundreds of resumes, conduct endless interviews, or worry about the quality of the designer you are working with. Our team is here to take care of the freelance designer hiring process, so you don’t have to.

We have worked with the likes of Tiffany Co., Yale University, and PepsiCo, as well as many entrepreneurs and mid-sized businesses. Regardless of the size of your company, we are equipped to help.

If you require help with your packaging concept design process, we invite you to reach out for a free quote today.

Hire top tier packaging designers at Cad Crowd

At Cad Crowd, we have the privilege of working with some of the best packaging designers in the world. We've worked with high profile clients like Tiffany & Co. and Tupperware. If you want to join their ranks, contact us today.

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