Store layout planning and development is a process that sounds just like what its name suggests: it is the process of designing, planning and then bringing to life the store's floor plan. This means thinking about where you want to work out the specifications of a building, how you want to place your products, how you want to direct the traffic flow of customers, to name a few. The goal is to come up with a layout that will encourage your customers to browse more products on their visits and, in turn, leave the store with more products in their bags. At Cad Crowd, we offer store layout planning and development freelancers who know the best way to optimize your specific store to reach more customers and to drive your sales.
The first thing required in this process is considering whether or not you are running your business on a layout that has more than one floor. If you have multiple floors, it can hurt the process of the shopping experience for the customer, so you need to plan to put certain products on certain floors to maximize the retail space and to encourage them to buy more. At the same time, customers tend to connect single floor stores with stores that do not sell high-end merchandise, so you may want to consider two floors. The freelance store layout planning and development designers at Cad Crowd know when to employ which methods and can help with both.
After that, the customer flow needs to be determined. Customer flow patterns will change depending on the kind of retailer that you are, the target customer, and the size of the store. Retailers need to be able to find the pros and cons of their stores, which will help maximize the customer flow to benefit them the most. Once that has been determined, the freelancer will be able to help set up a layout that will best suit the natural customer flow of traffic in your store to benefit your sales. Speaking of customers, considering the "transition zone" or the zone in the front of the store beyond the entrance is important, too, and Cad Crowd can help design that space perfectly.
Factors such as removing narrow aisles in the store can help, too. This makes it easier for customers to move through the aisles without feeling crowded, and if they keep getting touched or bumped while they are shopping, they are more likely to leave the store or move away from those items. Freelancers at Cad Crowd can perfectly space out how far the aisles need to be.
At Cad Crowd, we offer freelancers who can handle all of these basic designing steps and more to optimize the space in your building. We can set you up with a vetted designer who can get your store layout designed quickly and easily within the time you need the completed information. Get in touch with Cad Crowd now for a free price estimation.