Designing a Business-Oriented Conceptualization tool: a 3D Cube to visualize market segments

Contest Ended, Winner(s) have been selected.
We have designed a conceptualization tool using Powerpoint, which consists in a cube representing market segments and how a brand positions itself across these segments. Each of the 3 dimensions of the cube represents a way of segmenting markets (for instance geography, products, customers). The cube breaks down into many different smaller blocks along the intersection of each segmentation criterion. In other words, each smaller block (defined by a combination of product, consumer and geography) represents a specific market segment.

Additionally, we have drafted a “cube within a cube” approach: you can zoom in on 1 specific geography and get a second cube, which will show market segments along three axes (product, customer and a new one: distribution channel). The design should integrate this “cube within a cube logic”. Please refer to the uploaded screens to better grasp what it means visually.

The deliverable produced by the designer(s) using CAD will be used extensively by non-experts to build presentation-ready visuals in a business-oriented environment.

The deliverable must meet the following requirements:
- Possibility to highlight different segments with multiple colors in a flexible and user-friendly way
- Possibility to visualize the cube from different angles
- Possibility to easily change the labels of the different axes

You can refer to the uploaded screenshots to better understand what the deliverable will look like.
Important: we advise designers to focus on designing only a few visuals at first: slides A,B,E,F,G & 1 to limit the time they will have to dedicate to compete. As a second step, we will select one or two designers to produce the final deliverables, giving them extra context and information.
After the contest is over, the winner may be proposed additional jobs around the project, in exchange for a competitive compensation.
What we are asking for is the creation of this cube using a CAD software (either AutoCAD or SolidWorks). The key selection criteria are as follow:
- The design must be very flexible for extensive use in the future to build visuals for presentations in a corporate environment by highlighting different segments
- Non-expert CAD users must be able to leverage, to “play with” the design very easily, using simply a CAD reader/publisher (such as eDrawings Publisher or AutoDesk Design Review – still to be determined)
- Given the nature of the design we are asking for, the general aesthetics and the colors used will be taken into account. Note: the main theme color for the design of the cube should be blue (please refer to the uploaded files)
- Deliverables must be provided in 3 formats:
o Image File (.jpg or other)
o CAD (AutoCAD or SolidWorks)
Don't Wants:
The design will be leveraged by non-expert users of CAD software to prepare presentation visuals. Therefore the submitted design should not require specific CAD technical expertise to be modified. It also must provide a high flexibility of use and visualization.
Ask for Sample:
In order to save everyone time and energy, we think the best way to proceed is as follows: - Step 1: designers submit their visuals for slides A,B,E,F,G & 1 - Step 2: based on these proposals, we will select up to 2 designers to complete the whole design, and will give them additional information and guidelines when required.
  1. AutoCAD
  2. SolidWorks
Additional Information
IMPORTANT: We have reviewed the software requirements - it is now AUTOCAD or GOOGLE SKETCHUP.
Thank you


1st Winner
Download Files
2014-01-29 19:51:40
2nd Winner
#10 3D Cube to visualize market segments by Kristian
I've attached .dwf file that can be open by Autodesk design preview.
2014-01-28 23:19:37
#1 3D Cube to visualize market segments by CAD SPARKLES
3D Cube to visualize market segments
2014-01-24 17:32:03
#2 3D cube by Kristian
I've attached an assembly that can be open by edrawings.The way it's work is based on hiding the cubes you don't need.
2014-01-25 12:56:43
#3 Cube in a Cube by Dual2
Please see submitted design.
2014-01-26 22:30:31
#4 3D Cube to visualize market segments by Kristian
I made a few cubes(Blue,green,black in fact the colors you need consisting 15x15x12 cubes )they are on same place.
For example,working with green layer:
1.You see all cubes you have from green one.
2.Its a shaded view of this green cube.
3.Switch back to work view and easily (in same way that you pick files in explorer )mark the cubes you don't want.
4.Rght click on them and choose hide
5.Again in the true mode(with that button) .
Next in same way with blue color and the others.
The number of cubes refers accuracy of your chart.
2014-01-26 22:51:16
#5 Ghost cubes by vinya
Enclosed are jpeg images of cubes and solidworks files
there are few basic settings u should know for better result
from cubes
for cube A -go to
system option-display/selection-uncheck dynamic highlight from graphic view
for other cubes- go to
1)system option-sketch-uncheck display entity points in part-assembly sketches
2)system option-colors-sketch,inactive - select color blue
there are sketch planes in each file to draw more cubes within cube
in case of doubt or correction i am to order
also there are some basic commands like hide surface, show surface,draw sketch that u need to know little
2014-01-27 04:30:54
#6 ghost cube by vinya
read msg
2014-01-27 08:23:38
#7 cubes in autocad by vinya
i have made some quick samples for data model using autocad iso snap
it seems easy to me , may be because iam little used to it
but once you learn to draw cube in iso snap then it'll all be easy for you
dimensioning, edding text is really easy this way, it took me 20 minits to draw this 3 cubes
Thank you,
2014-01-28 10:15:50
2014-01-28 20:30:29
2014-01-28 20:38:37
#11 Cubes in Autocad by vinya
i have completed all visuals using same Technic which seems really easy to handle and of course transparency can also be added in higher versions of autocad
Best Regards,
2014-01-29 07:19:23


Mon, 27 Jan 2014 13:55:24 +0000
Hi all, here is some important feedback/update:

1. I sincerely apologize to those of you who used Solidworks, we are narrowing the scope to AUTOCAD ONLY

2. For now Kristian's design is the one which probably meets best our requirements (except for the fact that it was made with Solidworks). Vinya is also on the right track, though it seems your AutoCAD drawing is not really 3D

3. The Solidworks drawing made by Vinya (Ghost Cube) is very interesting in terms of "look and feel", especially when it comes to the transparency of the different layers of the cube. We encourage you to follow his lead, and to work on the best way to visualize the inside rectangles/blocks in terms of color and transparency.
Mon, 27 Jan 2014 08:21:31 +0000
Thank you for this input, it is very appreciated. I have a meeting with one of our CAD-savvy people today, so I'll come back to you all this afternoon to tell you which pieces of softwares we'll be using for the future editing.



Sun, 26 Jan 2014 21:48:53 +0000
If you want to use Excel you need to have solidworks too,because there is no connection between excel and edrawings for example(nor autodesk design preview).In such of preview softwares you can read an existing 3d part or assembly,and all you can do(allow) with that software is to show or hide that what you already have.
Sun, 26 Jan 2014 20:20:43 +0000

1. Yes, there could be additional sub-segments in the future, so it should be easy to edit them
2. It just has to be shaped as a cube (to be visually more aesthectic) even though it may not be exactly 5X5X5 (i.e. could be 4X5x5 for instance)

@Indra & Kristian:
I understand that the fact that we are not trained for CAD is a challenge for you designers, so basically thinking about the user-friendliness is part of the requirements. Please just think about the best and easiest way for it to work (MS Excel can be just fine) since this will make up a big part of our selection process.

I hope this helps



Fri, 24 Jan 2014 21:30:46 +0000
When you create parametric feature you have to reopen it in solidworks.
1.Make your changes (in excel table)then save it.
2.OPen the part file in Solidworks(to update changes from table).
3.Save the part file to edrawings or whatever format
Fri, 24 Jan 2014 18:39:57 +0000

I have some question regarding your project.
- On the customers segment, can it possibly there are more segments besides 3.a, 3.b, 3.c, 5.a, and 5.b (ex. 1.a or 2.e)? Do you want the dimension of those segments can be edited to??
- Is the cube always consist of 5x5x5 cubes?

We (designers) will try our best to help you to be able to "play with" the design in a simple way. But of course it still need some effort from you to understand.
If I may, I want to try using the design table fiture from SolidWorks, so you can just editing the design by parameters input using Ms. Excel. This link can help you to understand a little about Solidworks design table.

Thank you.
Fri, 24 Jan 2014 17:00:32 +0000
Yes the idea is that once we have the cube, we'll want to be able to move around the inside blocks, change their shape, dimensions and colors etc. The second step will be for us to use the visuals for PPT presentations: so if labels are complicated to handle in 3D models for non-expert such as ourselves, and that it is possible to integrate them once in ppt in a clean and visually-satisfactory way, then ok let's drop the lables in the 3D drawing.

Does that answer your question?



Fri, 24 Jan 2014 16:46:56 +0000
do you really want lables in 3d model ? because that might make things little compicated for non expert users of cad
at the end i beleive u going to screen grab 3d model and then transfer it powerpoint or something is it? if yes it'll better labelling u do outside 3d model
Wed, 22 Jan 2014 16:06:52 +0000
- as a 1st step, yes I'd like a model for, let's say, 3+ visuals

- step 2/final deliverable: a very important point is the possibility to modify the design in the future (basically to create and manipulate new blocks inside the cube). 3D pdf does not allow this, does it? Tell me if it does, and in this case bear with me and I'll ask internally if this could be accepted



Wed, 22 Jan 2014 15:08:56 +0000
You want 3d model to each of those 6 versions(A,B,E,F,G & 1 - Step 2) ?What you think about 3D pdf?

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