Description:We have designed a conceptualization tool using Powerpoint, which consists in a cube representing market segments and how a brand positions itself across these segments. Each of the 3 dimensions of the cube represents a way of segmenting markets (for instance geography, products, customers). The cube breaks down into many different smaller blocks along the intersection of each segmentation criterion. In other words, each smaller block (defined by a combination of product, consumer and geography) represents a specific market segment.
Additionally, we have drafted a “cube within a cube” approach: you can zoom in on 1 specific geography and get a second cube, which will show market segments along three axes (product, customer and a new one: distribution channel). The design should integrate this “cube within a cube logic”. Please refer to the uploaded screens to better grasp what it means visually.
The deliverable produced by the designer(s) using CAD will be used extensively by non-experts to build presentation-ready visuals in a business-oriented environment.
The deliverable must meet the following requirements:
- Possibility to highlight different segments with multiple colors in a flexible and user-friendly way
- Possibility to visualize the cube from different angles
- Possibility to easily change the labels of the different axes
You can refer to the uploaded screenshots to better understand what the deliverable will look like.
Important: we advise designers to focus on designing only a few visuals at first: slides A,B,E,F,G & 1 to limit the time they will have to dedicate to compete. As a second step, we will select one or two designers to produce the final deliverables, giving them extra context and information.
After the contest is over, the winner may be proposed additional jobs around the project, in exchange for a competitive compensation.
Wants:What we are asking for is the creation of this cube using a CAD software (either AutoCAD or SolidWorks). The key selection criteria are as follow:
- The design must be very flexible for extensive use in the future to build visuals for presentations in a corporate environment by highlighting different segments
- Non-expert CAD users must be able to leverage, to “play with” the design very easily, using simply a CAD reader/publisher (such as eDrawings Publisher or AutoDesk Design Review – still to be determined)
- Given the nature of the design we are asking for, the general aesthetics and the colors used will be taken into account. Note: the main theme color for the design of the cube should be blue (please refer to the uploaded files)
- Deliverables must be provided in 3 formats:
o Image File (.jpg or other)
o CAD (AutoCAD or SolidWorks)
Don't Wants:The design will be leveraged by non-expert users of CAD software to prepare presentation visuals. Therefore the submitted design should not require specific CAD technical expertise to be modified. It also must provide a high flexibility of use and visualization.
Ask for Sample:In order to save everyone time and energy, we think the best way to proceed is as follows: - Step 1: designers submit their visuals for slides A,B,E,F,G & 1 - Step 2: based on these proposals, we will select up to 2 designers to complete the whole design, and will give them additional information and guidelines when required.
Additional InformationIMPORTANT: We have reviewed the software requirements - it is now AUTOCAD or GOOGLE SKETCHUP.
#12 MARKETING CUBE ADDITIONAL VIEWS by DBARN
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