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About

I have been designing parts for production for over 15 years for Toys and Consumer Electronics. I am skilled in CAD design and modelmaking, so my approach is always based on ease of assembly and manufacture. Please review my qualifications and let me know if you would like to talk further.

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Experience

  • HEAD OF INDUSTRIAL DESIGN/DEVELOPMENT FOR VR CONSUMER PRODUCTS-CONTRACT SPACES INCORPORATED · Full-time Jun 2017 – Oct 2019 2 yrs 4 mos Burbank, CA, United States Spearheaded all Industrial Design and Prototype Fabrication projects for Spaces virtual reality experiences. Advocated emerging technologies for wearable and stage related systems. Directed all in-house prototyping and fabrication, including the use of additive manufacturing and other rapid prototyping technologies.

    - Designed and fabricated specialized, wearable tracking units with company branding, reducing timeframes for customer setup by 80%.
    - Monitored all outside vendor relationships, including project management, pricing and timely delivery of all required assets.
    - Advised Architectural and Stage fabrication vendors, providing technical specifications and a clear project plan for successful installations.
    - Reduction of production costs by 70% by scale though creation of turnover packages for automated manufacture of components.
  • DIRECTOR – PRODUCT DESIGN AND DEVELOPMENT - GAMES SPINMASTER INCORPORATED · Full-time Feb 2015 – Apr 2017 2 yrs 2 mos Culver City, CA, United States Supervised the in-house team, supporting design and development of original Games and Licensed Games Concepts, reporting to GBU lead.

    - Increased departmental offerings by over 30% through the innovative use of social media and aggressive business plans.
    - Oversaw development of all products, from cardboard and plastic to electromechanical features.
    - Devised new Strategy to utilize Kickstarter and other social media platforms to scout and acquire new properties.
  • DIRECTOR - PRODUCT DEVELOPMENT/LICENSED PRODUCTS – CONTRACT SKYROCKET TOYS, LLC. · Contact May 2014 – Oct 2014 5 mos Culver City, CA, United States Design and Product Development Process Consultation – Disney Infinity Games
    Restructured design and manufacturing processes to guarantee the best quality product and ease of approvals from Licensors.
    - Streamlined product development processes, including tooling plans, assembly techniques and materials, reducing product production timeframes by 40%.
    - Customized design and development techniques, bridging the gap between Video Game assets and hardline consumer goods.
    - Created approval process with licensors, including framework for approval, methodologies for review, and databases for all documentation.
  • MANAGER - NEW BUSINESS DEVELOPMENT JAKKS PACIFIC INCORPORATED · Full-time Jun 2012 – Apr 2014 1 yrs 10 mos Culver City, CA, United States Headed design team tasked with finding ways to develop new business initiatives. Driving incremental business profitability through concise and analytical marketing research, competitive analysis, and aggressive targeting of retail white space.

    - Headed creative design team in the creation of all Brand Development materials, including product photography, packaging, print production, and support of sales campaigns.
    - Produced creative content for 16 new brands and product segments per season through aggressive product sourcing and relationship building with overseas suppliers and vendors.
    - Supervised P&L for all new brands, including quarterly forecasts, retail marketing and merchandising plans and product distribution
    - Spearheaded product website creation, including interaction design
  • DIRECTOR – PRODUCT DEVELOPMENT AND MARKETING – TONKA AND BOYS DIVISION FUNRISE TOYS INCORPORATED · Full-time Jul 2007 – Jan 2012 4 yrs 6 mos Los Angeles, CA, United States Oversaw the Funrise boy’s portfolio. Driving innovation and marketing communications for all brands and overseeing end to end development.

    - Refocused design of the Tonka brand, successfully driving the product line to over a 50% increase in revenue using key performance indicators.
    - Implemented new segmentation strategy and overall new vision for Tonka as a diversified wheels brand.
    - Introduced 8 new Product lines for Tonka within a 4-year period, totaling over 50 individual SKU’s.
    - Established product rotation plan for retail, creating a 30% increase in shelf turns for Tonka Toughest Minis products.
    - Brand leader for Boy’s product division, creating launch plans, product release strategies and development of presentations for all internal stakeholders and external customers.
    - Supervised overseas engineering and development regarding product quality, regulatory compliance testing, and timely project delivery.
  • MANAGER - SCULPTING AND 3D CAD DESIGN MATTEL INCORPORATED · Full-time Aug 1998 – Jul 2007 8 yrs 11 mos El Segundo, CA, United States Supervised a 14-person department responsible for support of all Mattel Brands and Affiliates. Emphasis on the ability to collaborate successfully among the growing Mattel global development teams and external partners, acting in partnership.

    - Achieved 50% growth in the workload capacity of the department’s digital arm within fiscal year 2005.
    - Established internal training program in additive manufacturing, CAD and traditional modeling for both Sculpting department and rest of Mattel internal design groups.
    - Maximized team scope by focusing on coordination with internal business leaders, increasing attention toward creative flexibility and collaborative design thinking and departmental customer focus.
    - Maximized efficiencies within the departmental annual budget, reducing expenses by 30% in the first year.
    - Centralized internal product databases, creating library framework

Education

  • Pepperdine University MBA, Business Administration 2003 – 2005
  • California State University-Los Angeles BA , Design 1994 – 1997