Contest Ended, Winner(s) have been selected.

La Marzocco manufactures high-end professional espresso equipment.

Distinctive features of our products include:
- High quality materials: La Marzocco aims to use as much stainless steel as possible in its equipment and components.
- Unique technology: La Marzocco designed and patented the saturated brew group and double boiler technology.
- Equipment is hand-made by artisans in our factory outside of Florence, Italy.

In particular, this project aims to design a brand-new packaging of the GS/3 www.lamarzocco.com/it/prodotti/gs3.html considered the most advanced professional household espresso equipment in the industry.

The new package must have similar technical specifications, in terms of robustness and drop resistance, of the existing one as follows:

Moisture-proof box
Standards for laboratory testing:
UNI EN ISO 2247 - Low frequency vibration
UNI EN ISO 2233 – Conditioning
UNI EN ISO 2248 – Drop test
Maximum stack: 3 boxes
Pallet: Fumigated fir wood treated according regulation ISPM 15 Fao, 2000/29 or alternative.

DROP TEST: 10 drops on 1 vertex, 3 edges and 6 faces at 40cm

1 unit: double portafilter
1 unit: single portafilter
1 unit: tamper
1 unit: braided hose
1 unit: flex drain hose
5 filter baskets: 1x7gr, 1x14gr, 1x17gr, 1x21gr, 1xblind
1 unit: purocaff canister
1 unit: 5mm hex key
2 units: copper washer for bleed screw
1 unit: hose clamp
1 unit: hose holde
2 units: water test kit
1 unit: user manual (A5 format)
This packaging have to ship safely, be able to hold total weight.
It should convey a professional look.
It must be SUSTAINABLE and eco-friendly and not just look “green”.
It must be easy to open and to unbox.

Parts of the packaging should be recyclable in everyday’s use (i.e. lower crate used as a tray, straps used as belt and so on).
Explore for alternative and recycled materials.
Easy to re-pack and close in case of return for repair.
Unboxing the machine must be a unique experience.
Packaging should provide preventive information/help for installation set-up.
Don't Wants:
no more than 30$ for packaging
Ask for Sample:
We are planning on establishing a shortlist based on the sample designs that we receive. Once we have established these candidates, we will follow through with specific details so that a finalized project can be submitted. In the case that any candidate include a material with which we are not familiar, we may ask to receive a sample.
Company Logo:
  1. SolidWorks


1st Winner
#9 Open Model by Manuel Rosso
Package open model design
2014-05-24 22:38:54
2nd Winner
#15 flat-unboxing by Albertus Putra
flat-unboxing can help customer to take out the espresso machine easily,
it also easy to re-pack, and no need glue, tape, and staples, just fold it
the material (cardboard) can be used as other container, chair, stool, and coffee table
2014-05-30 06:48:48
3rd Winner
#11 Espresso Machine Box by Ing. Ovidiu
Dear Enrico,
I sent you also a PM, where I explained everything.
Best regards,
2014-05-28 20:20:17
#10 Child box model by Manuel Rosso
Packaging child box
2014-05-25 00:06:50
#4 Espresso Machine Unboxing by Ing. Ovidiu
Hey Enrico,
Attached are the redesigned models for 1 box and 3 stacked boxes.
The observations from #3 are to be taken in account in this case also.
Best regards,
2014-05-22 17:45:49
Dear Enrico, in the attached model, you will need:
1. nails - Ø: 3-4 mm, L: 70-100 mm (58 pcs./box);
2. bubble wrap (http://blog.producator-ambalaje.ro/folie-cu-bule-de-aer.html) - for parts protection inside the box;
3. polyester pearls (http://epacking.ro/ambalaje-epacking/perle-polistiren) - for filling in the box; protection inside for the espresso machine and the other parts;
4. stretch film (http://www.interplas.com/12in-80-gauge-hand-stretch-wrap-film-p-sf1208) to wrap up the box/boxes and increase their resistance;
5. the 2 pcs of foam parts (top and bottom of machine).
2014-05-23 19:35:43
Download Files
Dear Enrico,
Please take in consideration the comments I made at the design uploaded by me: #5.
When you'll check it, please let me know if it's ok to go on with the drawings :)
All the best,
2014-05-24 13:50:12
#7 EPS Model by Manuel Rosso
EPS Model package
2014-05-24 22:19:07
#8 Model vacuum forming by Manuel Rosso
Package made with vacuum forming parts
2014-05-24 22:31:17
#1 Ver. 0 by Ing. Ovidiu
Hey there. This is a start up model, from where we should start discussing the changes you'd like me to make. Please note that the parts should be wrapped in bubble wrap (http://blog.producator-ambalaje.ro/folie-cu-bule-de-aer.html) ant the box should be filled with polyester pearls (http://epacking.ro/ambalaje-epacking/perle-polistiren/)
I attached the step file of the entire assembly, and the picture I uploaded is small because I don't want someone to take the design.
Please note that this design is a 1st step model, and from this we should start modeling it till you get the desired model.
I also could try to do a box from stainless steal (this one is made from beech and stainless steal)
I'll wait for your message and observations.
Best regards,
2014-05-04 16:47:06
#2 espresso machine by sendil kumar
hi i had submitted all the the engineering drawing, part files, assembly and all the testing 1.drop testing at 40cm to all the 6 faces individually,drop testing over 1 vertex,3edges. 3. testing for low frequency vibration including.
will be waiting for ur reply soon
yours friendly
N.sendil kumar M.E
2014-05-11 10:35:33
#3 Espresso Machine Unboxing by Ing. Ovidiu
I sent you a PM, please read it, and let me know how to continue ;)
Best regards,
2014-05-19 17:56:55
#13 flat-unboxing by Albertus Putra
it's hard to take out espresso machine from ordinary packaging,
so I create this origami-based packaging that can be easy to flat when you unboxing it
this packaging needs no glue, tape, or staples; it just need to fold
it's still unfinished, it will need a simple way to lock and close the packaging
2014-05-29 19:22:23
#14 Packing box by HParis
2014-05-29 21:34:35


Mon, 26 May 2014 11:31:06 +0000
Dear Designer,

here few ideas on alternative materials http://www.sealedairprotects.com/NA/EN/products/foam_packaging/restore-mushroom.aspx
Mon, 26 May 2014 08:07:29 +0000
Dear Designers,
the zip file containing the accessories included in the box is now updated with the parts that were missing in the previous file.
Mon, 26 May 2014 07:48:39 +0000
Dear Albertus,
yes, 5layer cardboard is ok, still we were also looking for alternative, ecologic and more appealing materials.
For the accessories it is very important that they don't tumble inside the box and damage the machine.
will upload all other missing accessories asap.

Albertus Putra


Fri, 23 May 2014 17:24:12 +0000
some items can't be found in zipped file, those are:
-5 filter baskets
-copper washer
-hose holder
-water test kit
please upload the parts or just give the measured dimensions

Albertus Putra


Fri, 23 May 2014 14:36:18 +0000
should we also need to design the configuration of all items included in the package?
and then make sure all things won't collide each other?

Albertus Putra


Fri, 23 May 2014 13:10:57 +0000
and, what language should be used in the packaging? english or italiano?

Albertus Putra


Fri, 23 May 2014 13:07:44 +0000
what material of packaging do you prefer? is a 5 layer cardboard okay?
Thu, 22 May 2014 12:36:29 +0000
Dear Sendil, we want the packaging that will contain the espresso machine that already exists, which we published the picture.

sendil kumar


Wed, 21 May 2014 06:31:18 +0000
hi do u want the espresso machine to be newly designed or else the packaging container holding the espresso machine which you had published as a picture . i had already submitted a brand new design of new espresso machine but i still have doubt from ur last query call for the designers stating that none of them had given the desired output u needed . please clear my doubt .
thank you sir
sendil kumar M.E
Mon, 19 May 2014 13:36:21 +0000
Dear Designers,
so far all inputs are completely NOT in line with our requests, that have been clearly specified to you more than once in the brief.
We are looking for an innovative PACKAGING, that means the box in which the machine is to be shipped and NOT THE FRAME OR OUTER CHASSIS.
The material to be used is not stainless steel or any other metal, but conventional materials used to wrap/pack products or other equipments.
The machine already exists and its outer draft is in the attachments section.
please do not hesitate to ask for father information if you need.
thank you for the commitment anyway,
best regards
Enrico Wurm
Fri, 16 May 2014 09:12:10 +0000
Hi Kristian,
Iso criteria required in this step are those in the brief.
We can then consider some further criteria while analyzing your project.
thank you
Fri, 16 May 2014 08:15:42 +0000
Hi, please join the contest!
requirements needed are in the briefing. Please consider that we move forward step by step.
thank you
Wed, 14 May 2014 04:13:30 +0000

May I join the contest. Is there any requirements?
Mon, 12 May 2014 06:32:50 +0000
Can you put the details of those ISO criteria,packing should response.?
Wed, 30 Apr 2014 08:02:15 +0000
Dear Sendil, this is a brand new design project, that aims to create a packaging for the espresso machine which rendering can be found in the attached zip files.
you have all indications, good luck


sendil kumar


Tue, 29 Apr 2014 15:24:19 +0000
Hi iam interested to do this project . but regarding sample design i dont understand whether the buyer asking for previously done work on any other project or the current project which was posted now. can u please clear my doubt. so that i can proceed further working on the design

Thank you
Tue, 29 Apr 2014 14:03:56 +0000
Dear Designers,

the contest brief is now complete: we added more indications and solidwords drawings of the accessories included in the box and also the machine rough shape and measures.

good luck and thank you for joining the contest!

MacKenzie Brown


Tue, 15 Apr 2014 17:53:33 +0000
Please note that the payment has cleared and this contest is a go. Please contact me via live chat with questions. Thanks, MacKenzie

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