Global rank:
9,367 / 56,198
Skill pts: 5
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I'm a multimodal product designer with a strong foundation in industrial design and wearables (i.e., wearable consumer electronics). My background enables me to span business, technology, and design strategy fluidly. With 20 years of experience and a proven track record for designing and building innovative products, I lead design and high performing multidisciplinary teams internationally — across brands, corporates, and consultancies.

I'm currently exploring the future of wearables, human-computer interfaces, ubiquitous computing, and collaborate with clients worldwide. Together we innovate meanings and turn new directions into bold concepts and finished products that people will love — shaping how we relate to technology.

Hardware interaction design is my thing. My mission is to eliminate friction between user and product while simultaneously empowering people to do and feel more than ever imaginable.

Hardware UX | Mobile UX | Industrial Design | Design Strategy

3D Models


  • Chief Creative Director Sigma Connectivity · Full-time Apr 2018 – May 2020 2 yrs 1 mos Lund, Skåne County, Sweden Promoted to elevate and strengthen the marketing, design, and creative capabilities of the entire company, including subsidiaries. Provided creative direction to designers, project managers, engineers, and business managers to implement strategies and make experiences real for our clients and their customers.

    • Delivered on wanted market position with new creative direction for branding and communications, while reducing website services cost 20X/year (new logo adopted by the whole Sigma Group).

    • Developed and closed new business relationships with clients, along with business leaders and senior management.

    • Served as a thought leader and fostered ongoing improvements in creative processes and methods.
  • Head of Design Sigma Connectivity · Full-time Sep 2015 – Mar 2018 2 yrs 6 mos Lund, Skåne County, Sweden Brought in to set up and pilot design and creative capabilities within the company. Established a new design organization and injected a human-centric approach to research new opportunities and solve complex challenges for clients.

    • Shaped vision, strategy, and development to win new business, reach deeper client relations, and gain more distinguished engagements. P&L accountability.

    • Propelled cross-functional collaboration in a diversity of roles ranging from hands-on designing and mentoring to facilitating client workshops with teams in Lund, San Francisco, and Warsaw.
  • Senior Design Manager Sony · Full-time Jun 2010 – Aug 2015 5 yrs 2 mos Lund, Skåne County, Sweden Brought back from China to direct the product design team to deliver next-generation smartphones, headsets, speakers, robots, and wearables while also working hands-on as a Senior Creative Designer for advanced studies and special projects.

    • Spearheaded design-driven innovation program from scratch, advancing material, manufacturing, and design to add new and improved customer value for growth.

    • Designed Sony's premium flagship model from sketch to launch, including top management, market, and key customer presentations.
  • Head of UX Creative Design Center China Sony Ericsson · Full-time Jun 2007 – Sep 2010 3 yrs 3 mos Beijing, Beijing, China Appointed on a 3-year mission to lead the new Design Center in China, reporting to SVP Design and CEO in China. Built and developed a team from the ground up to deliver world-class product design for the global market.

    • Drove record growth with strategy, design, and development of 13 phone projects in 18 months for a worldwide market — all launched on time with excellent quality.

    • Expanded product design team from 3 to +20 designers and product planners in 2 years, including Industrial Design, Color & Material Design, Visual Design, UI/UX Design, and 3D CAD.

    • Successfully united the new team with the global design organization within just 2 years — a significant achievement I’m very proud of.
  • Industrial Design Manager Sony Ericsson · Full-time Jan 2004 – Jun 2010 6 yrs 5 mos Lund, Skåne County, Sweden Managed and directed the industrial design of all Sony Ericsson high-end products; worked hands-on as a senior industrial designer on several award-winning products.
  • Creative Producer Industrial Design Sony Ericsson · Full-time Oct 2001 – Jan 2004 2 yrs 3 mos Lund, Skåne County, Sweden Lead Senior Industrial Designer for the high-end portfolio of Sony Ericsson. Among several award-winning products, I designed the top-selling models of all times - K750i (sold 15 million units in one year) and W800.


  • Konstfack University of Arts, Crafts and Design MFA, Industrial Design 1991 – 1995
  • Parsons School of Design Scholarship Program, Product Design 1993 – 1994

Joined: January 19, 2021

Last seen: January 20, 2021


Swedish Native or bilingual proficiency

English Full professional proficiency