Pickup Truck Running Board Step (Photo-realistic render desired, CAD file is a plus!)Blind

in Product Design held by NG Trucks
Contest Ended, Winner(s) have been selected.
  • Open
  • Choosing Finalist
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Description:
Hello!
We are looking for creative and talented people to present a unique Running Board (RB) design. The RB will be mass produced for a next generation full sized pickup truck. Currently, there are many universal RB varieties on the market but most all share a similar design that adds little to the trucks appeal.

We are looking for a RB with appealing and unique geometry that can be manufactured at a reasonable price. We are also interested in incorporating a contemporary mix of materials, material finishes, textures, and accentuated lighting in a unique way. Please see our attached pdf file to see lighting products that are available.

Things to consider:
We have created a vision board (SEE ATTACHMENTS) with design elements we like for reference and inspiration.
We have created mock-ups of running board designs with unique geometry and with individual pros and cons labeled. If presented in a photo-realistic render, incorporating contrasting materials, textures and possibly lighting, one of these may prove to be what we are looking for.
Please note these mock-ups are poorly presented because of the lack of rendering software, not because of poor geometric design.

Color is typically matte black, gloss black, red, or chrome although these are not limitations.

Words that come to mind: Rugged, modern, sleek, unique

If you have any questions at all please feel free to ask and we will do our best to get back to you ASAP.
Wants:
Presentation - We have very high priority on the contrast of material finishes and understand presenting this may pose a problem for those of you unfamiliar with rendering programs. Please take this into account when submitting your design.

Function - Needs to act as a functional step platform for entering the vehicle

Creative Approach - Needs to add to the vehicles total style rather than solely functionality (geometry, color scheme, texture contrast, lighting)

Cost to Manufacture - Needs to be reasonably low cost to make. Understanding of manufacturing methods would be beneficial
Don't Wants:
The old school tube extrusion with end cap style. This style is available off the shelf in many varieties and adds no artistic appeal to the overall vehicle look.
Additional Information
Edit: Thank you all for participating in this project. There are many great concepts, so many that we are likely to add additional prizes. We are currently evaluating each submission thoroughly and plan to announce winners early next week. Please be patient with us.
Thanks again!

Edit 2: All, we will be adding 2-5 additional $100 prizes to accompany the original. Winners will be announced Thursday afternoon ~19:30 GMT. Thank you for your patience.

Entries

= Buyer's Rating
1st Winner
#60 Entry #42 Redesigned by ahmadnazree
Jul 23, 2019 14:28
#31 RB v05- stp file by walxo
Jul 15, 2019 5:55
#24 Running Board with a rubber pad in chrome design. by walxo
Jul 12, 2019 8:17
#17 Running Board by Anwar DM
Jul 10, 2019 3:18
#42 Redesigned to match the curve by ahmadnazree
Jul 18, 2019 6:35
#12 Proposal Design #1 by ahmadnazree
Jul 9, 2019 8:53
#9 Running Board 4.1 by Jim81
Jul 8, 2019 7:22
#52 Another Design by ahmadnazree
Jul 21, 2019 16:18
#63 Running board #37 updated with grooves by vipin kadambur
Jul 23, 2019 15:33
#5 Geometrical board by Pablo Macaya
Jul 3, 2019 16:45
#10 Running Board 4.2 by Jim81
Jul 8, 2019 7:23
#62 Pick up running board #37 updated by vipin kadambur
Jul 23, 2019 15:29
#14 Detailed look by walxo
Jul 9, 2019 10:56

Discussion

NG Trucks

Buyer

Tue, 23 Jul 2019 12:01:44 +0000
@coldmonk Short answer is yes, in the past we have used injection molding for step pads and end caps.
Tue, 23 Jul 2019 06:52:25 +0000
Hey CH, are you keen on using injection molded plastic parts?

NG Trucks

Buyer

Mon, 01 Jul 2019 20:46:26 +0000
@Luka B - Thank you for the input! Sorry, I don't we were clear in the prompt. We have a strong CAD and FEA team but we lack creativity and realistic rendering capabilities, and we estimate volumes upwards of 100,000 units. Regarding the constraints, we purposely chose to leave creative wiggle room because we are interested in designs never done before. Something that catches the eye on a dealership lot. Yes, a design that can only be accomplished by CNC and manual welds will likely not be feasible, but if we can take features from that design and incorporate them in a cost effective way - it may be a winner. In general, we would rather time be taken to mock up a second unique concept, than to prove a stress analysis or rethink manufacturability of the first. I hope that helps and please let us know if there are anymore questions!
Sun, 30 Jun 2019 11:00:47 +0000
Additionally, how many do you plan to produce as that plays a major role on manufacturing route selection. I'm sure people will post good looking designs, but as you stated yourself, they need to be manufacturable in a cost efficient way.
Sun, 30 Jun 2019 10:57:15 +0000
I'm not sure yet if I will compete but either way, giving too much free space isn't necessarily a plus. In order to get good entries, I would suggest you to: 1) add the preffered manufacturing process and material (eg. Injection moulding, injection overmoulding (plastics+metal), sheet metal pressing...); 2) mounting dimensions and mounting type; 3) even though you are primarily interested in the design, the part still has to withstand the driver's weight when stepping on it - stress analysis... These are just some points that I think you should consider when looking for product like this.

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