Today we discuss the benefit of hiring a product animation service for your firm. Did you know that product animation helps significantly increase your sales? Yes, you’ve read that right. Product animation might just be the answer you need to market and advertise your products in more impactful ways. In today’s crowded world of the internet, any form of motion imagery like animation or video can draw more attention and interest to products than the usual photos and static product visualizations. As far as online retail is concerned, it’s better when product animation is immersive and emotional.
This means that photorealistic and catchy product animation will capture the eyes of prospects and pave way for conversion growth. Thanks to product animation, online retailers and marketers will be able to promote their new products and breathe a new life to older collections and boost their sales. The secret to successfully using product animation is to look for experts who can work on them. Read on below to discover the top advantages of hiring a 3D product animation service.
Improve product awareness with product animation services
One of the key benefits of product animation services is the fact that they can present the products in action, thus conveying their functionality in a better way. The majority of today’s customers claimed that they watched explainer videos first to discover more about the products or services. How-to animations, tutorials, and videos can showcase the different functions of a product and discuss the process of how it’s made, assembled, or installed.
Aside from this, break-apart and close-up videos also help retailers in showing product characteristics in more photorealistic quality and focus on its unique design. With the help of product animation services, buyers will be able to evaluate every single part and component of a product, from the smallest to the biggest details. Marketers can also benefit from product animation, and as a result, they will be able to demonstrate or showcase all the details with no need to deconstruct or take apart the actual item.
Excellent E-Commerce listings made possible by product animation services
Online stores and marketplaces are crowded with listings, including product photos from different angles. However, for the spoiled and meticulous modern shoppers, these will never be enough. Buyers expect sellers and retailers to offer different visual materials for product listings, including views from various angles, close-up views and shots, videos, and more. Customers no longer want to read through long descriptions, and some are even too lazy or busy to even bother scrolling through all those pictures. When marketers and retailers offer customers the chance of learning all the necessary information and details from just a single animation, there is a higher chance for buyers to trust the product, thus, choosing it over other available offers.
Create engaging content for different marketing channels through product animation services
Product animation services can also come up with engaging content suitable for different marketing channels.
- Social Media
Product animation works great when it comes to promoting products or services on different social media platforms. There are various ways to incorporate it into Facebook and Instagram. For instance, marketers and retailers can use animation in ads, publish it in posts, or upload animation videos to Facebook and Instagram Stories with funny emojis, hashtags, and direct links to the store. Product animation can also be used for contests that can attract new followers and engage an existing audience. This can also work with influencers who can review products and include vivid animation together with their own videos.
- TV Advertising
You can never underestimate the power of taking advantage of product animation services for TV ads and promos. Retailers and marketers can use product animations with a professional voiceover and nice music and use this as a separate form of video advertisement. This can also be used as part of a more comprehensive video material such as a review, an interview, or a comparison of several different products.
- YouTube
YouTube is currently social media’s number one purchase driver and gets over two billion viewers a day. This is why building an audience on YouTube is usually one of the biggest game-changers for many retailers and brands. In addition, the platform is completely free to use, and if you want to go big, all you have to do is be more creative and invest more effort and time to come up with relevant and unique content.
Aside from this, YouTube also promotes videos through the use of recommendations automatically generated on the platform. While there is the option of using paid ads, it offers the perfect chance to be heard and seen at the same time, all for free. In addition, the platform is completely free to use, and if you want to go big, all you have to do is to be more creative and invest more effort and time to come up with relevant and unique content.
Aside from this, YouTube also promotes videos through the use of recommendations automatically generated on the platform. While there is the option of using paid ads, it offers the perfect chance to be heard and seen at the same time, all for free.
Product animation services evokes emotions of customers and establishes connection with the brand
With product animation, it’s possible to tell and share inspiring stories and forge a unique connection between the audience and the product. After the target audience is identified together with their dreams and needs, you can come up with a story they’ll be able to relate to and shake them to their very core. For instance, the product can be placed in an environment that holds a special meaning to the customers and evokes their feelings and emotions. Flythrough and walkthrough product animation can make incredible impressions on buyers who instinctively follow all the actions happening on the screen.
This means that by just watching videos, customers will be able to get a better sense of immersion and adventure to the exciting lifestyle of their dreams. Through the use of product animation services, shoppers can also take a closer look and inspect the product and check its design and materials.
Increase website conversion with product animation services
There are many companies that add a blog to their website to promote their services. If you wish to increase your website conversion, it’s important to publish useful and helpful SEO-optimized articles and choose only visual content pieces that are of high quality. Meanwhile, landing pages that contain videos can significantly boost website conversions. This is why investing in amazing animation for your landing pages makes perfect sense. The video’s plot may vary. It can showcase the highlights of the company or the iconic products of the legendary brand and promotion of new collections. Since the landing page is the place where all the ads and PR materials lead, it’s important to invest in imagery that potential buyers see first.
Product animation services are assets for cross-selling strategies
Cross-selling is an elegant and simple idea. You’ll be able to show different products in a single mind-blowing video for the viewers to get that burning desire to buy more if not all products presented in the video. Through watching immersive and high-quality animation, buyers will realize that they would also want to recreate something similar.
To make this possible, the customers can opt to surround themselves with all products that will complement and match each other, particularly the video highlights sets of items. The result is that marketers and retailers can introduce more products to their customers with the use of just a single product animation video.
Cad Crowd’s product animation services can help
At Cad Crowd, we have a network of professional animation freelancers to help with any project. if you need help with a project, get a free quote today.