menelaosf

Experience

• Design Consultant/Product and Toy Design/Play Expert Menelaos Florides · Freelance Apr 2014 – Present 10 yrs Nicosia, Nicosia, Cyprus As a Freelance Design Consultant and Play Expert i am usually involved in one or all of the the following:
  
  idea generation.
  
  art direction.
  
  creative direction.
  
  play design.
  
  character design.
  
  product design.
  
  concept design.
  
  story.
  
  concept sketching.
  
  story boarding.
  
  illustration.
  
  3D modelling.
  
  3D sculpting.
  
  3D printing in SLA, SLS, FDM (MakerBot, Cubicon, Formlabs, Prusa, Craftbot,).
  
  prototyping.
  
  user experience design.
  
  user interaction design.
  
  LEGO concept building.
  
  LEGO model building.
  
  physical game design.
  
  graphic design.
  
  branding.
  
  DFM.
• Associate Creative Director BaiLab · Freelance Apr 2014 – Apr 2018 4 yrs London, England, United Kingdom futurist.
  
  idea generation.
  
  process lead.
  
  abstract thinking.
  
  out of the box ideation.
  
  concept design.
  
  art direction.
  
  research.
  
  interaction design.
  
  user experience design.
  
  concept sketching.
  
  prototyping.
  
  3D modelling.
  
  3D sculpting.
  
  3D printing.
• Senior Designer LEGO · Full-time Apr 2008 – Aug 2014 6 yrs 4 mos Billund, Denmark Product and Proces Owner
  
  Design Lead on all 3D molded elements.
  
  Design Lead on LEGO Ninjago Spnner Action toy product line .
  
  idea generation.
  
  theme development.
  
  story development.
  
  character design.
  
  art direction.
  
  LEGO concept building.
  
  LEGO model building.
  
  physical game design.
  
  card game design.
  
  concept sketching.
  
  3D modelling.
  
  3D sculpting.
  
  Development Producer for TV Commercials.
• Innovation + Creative Lead LEGO · Full-time Jan 2012 – Apr 2014 2 yrs 3 mos Billund, Denmark I was part of the team responsible for the LEGO company’s most successful home grown I.P (LEGO NINJAGO). Part of my job was to use my design intuition, and creative problem solving skills to drive, lead and manage a team of product, model and graphic designers, work alongside sculptors, engineers, toolmakers, marketing directors, product managers, branding directors, story writers, animation studios, advertising agencies, international market directors, and successfully prepare and present the entire product line to company owners, CEO, CFO, company directors and all major international buyers and retailers.
• Development Producer LEGO · Full-time Apr 2010 – Apr 2012 2 yrs Billund, Denmark Story drafts.
  
  Character and asset approvals.
  
  Product owver and brand ambassador when liasing and working with external partners.
  
  Overseeing story boards, animatic, animation, rendering and post production from in-house team and external partners for the LEGO NINJAGO Masters of Spinjitsu Animated TV Series.
  
  Coordination team between story writers (Hageman Brothers), Animation Studio (WILFILM) and LEGO NINJAGO Product Design Team.
• Product Designer BLUW · Full-time Jan 2006 – Jan 2008 2 yrs London, England, United Kingdom idea generation.
  
  concept sketching.
  
  3D modelling.
  
  packaging design.
  
  DFM.
  
  Branding of products and product lines of the company.
  
  Product Development with manufacturing and procurement in Hong Kong and China.