Industrial designer with four years of experience. Have proven experience in design development and delivery of various signage, wayfinding, street furniture, and on-street intervention projects for the built environment/public realm, transportation, and private sector for high-profile corporations to government transport organisations in the United Kingdom, North America, Asia, Australia, and New Zealand. Hold BDes. in Industrial Design/Innovation from Auckland University of Technology.
Expertise lies in areas such as conceptualisation, design development, prototyping, visualisation, design intent, manufacturer liaison, design research, and feasibility.
As a designer, I seek to be highly involved in the complete creative process of projects from start to end aiming to create meaningful human-centered and emotionally resonant experiences, products, spaces and objects
A full portfolio is available on request. Website currently in development
Applied Wayfinding Inc · Contact
Mar 2019 –
London, England, United Kingdom
Worked alongside Senior Product Designer having been responsible for the design development of various sign products from conceptualisation, visualisation through to design intent and manufacture for several wayfinding projects within the public realm and private sector across North America, UK/Europe and Asia.
+ Collaboration with Senior Product Designer, Graphic Designers, Information Designers, Planners and Design Directors.
+ Report to Design Director to the recommendation of signage specifications, ADA & DDA compliance, construction methods and material selection.
+ Design research; feasibility of construction/manufacturing methods, material selection and graphic application methods.
+ Engaging with manufacturers and suppliers; feasibility, manufacture and installation costs and requesting product and material samples.
+ Product prototyping and testing of various signage components.
+ Proposing and initiating the studio's first material and product database cloud library.
+ Running various process manufacturing trials including full graphic 3D prints, infused print (map content on various substrates).
Endpoint · Contact
Oct 2018 –
London, England, United Kingdom
Technical designer collaborating with the design director on several wayfinding and brand implementation projects such as National Museum Noway, Intu, Kuwait University, Lusail Stadium and South Bank Central precinct.
+ Generate conceptual design ideas, produce sketches and sample designs in 2D and 3D.
+ Produce technical intent drawings in using Solidworks and AutoCAD accompanied by material and performance specifications.
+ Annotation plans with location and orientation of signs and prepare supporting message schedules.
+ Conducting on-site audits and collating all site information.
Jnr Product Designer
Maynard Design Consultancy · Part-time
Jul 2017 –
Auckland, Auckland, New Zealand
Worked under design associate/designer on the development of several products and suite of components for Sydney Metro, Brisbane Cross River Rail & Auckland Transport Parklet/Event cycle parking projects.
+ Developing wayfinding/signage strategy for phase one of the new cycle network in Auckland CBD; including undertaking road/pavement audit, mapping out typography and destination hierarchy for four planned cycle routes.
+ Conducting site audits and collating information for Auckland Cycleways Network and Queens Wharf/Britomart projects
+ Initiating and conceptualising replacement products of the Spark calling booths that utilise existing data services within several Auckland suburban centers as part of the Panuku Development.
+ Writing up proposals.
Auckland University of Technology
Bachelor of Design, Product Design & Innovation
2013 – 2015
Structured around the creative design thinking & human-centered design methodologies.
The process and skills encompassed seeking out & identifying design opportunities/existing problems through extensive research; market research, field observations, reaching out to stakeholders, interviewing various types of users then responding to the needs through initiating ideas through extensive brainstorming, sketching, prototyping, testing, develop/refinement, CAD, visualisation and communicating the final product.
Collaborations include undertaking projects with Auckland Transport, Douglas & Bec, Navicom Dynamics, Kathmandu and Avanti.