Alessandro M.
Architect & AI Visualisation Lead | 3ds Max · ComfyUI · Generative Workflows
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About
ARB-registered architect and visualisation lead based in London, with a background spanning superyacht, aviation, hospitality, and high-end residential interiors. Studio experience at Winch Design and Rive Gauche London built the 3D production foundation that now underpins a hybrid pipeline combining 3ds Max, V-Ray, Corona, and Unreal Engine 5 for production-grade CGI and VR, with ComfyUI generative workflows layered in to accelerate iteration cycles, expand material exploration, and push visual outcomes beyond what traditional rendering delivers alone.
Having spent years delivering high-stakes visuals where materiality and spatial precision are non-negotiable, I moved into integrating generative AI to expand the range of what is possible with architectural rigour: broader creative exploration, and a pipeline that keeps the architect in control of the outcome.
Currently building retainer-based AI R&D partnerships with CGI and architectural studios looking to integrate generative workflows into their production pipelines, bringing both the technical depth to build them and the design sensibility to make them studio-ready from day one.
Technical stack: 3ds Max · V-Ray · Corona · Unreal Engine 5 · ACEScg · Photoshop · InDesign · Premiere Pro · Virtual Reality (VR) · Meta Quest 3 · ComfyUI · Text-To-Image (T2I) · Image-To-Image (I2I) · Text-To-Video (T2V) · Image-To-Video (I2V) · ControlNet · LoRA Training · In/out-painting · Prompt Engineering · Flux 1D · Flux 2 Klein · Qwen · Wan 2.2 · Kling 3.0 · Seedance 2.0
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Having spent years delivering high-stakes visuals where materiality and spatial precision are non-negotiable, I moved into integrating generative AI to expand the range of what is possible with architectural rigour: broader creative exploration, and a pipeline that keeps the architect in control of the outcome.
Currently building retainer-based AI R&D partnerships with CGI and architectural studios looking to integrate generative workflows into their production pipelines, bringing both the technical depth to build them and the design sensibility to make them studio-ready from day one.
Technical stack: 3ds Max · V-Ray · Corona · Unreal Engine 5 · ACEScg · Photoshop · InDesign · Premiere Pro · Virtual Reality (VR) · Meta Quest 3 · ComfyUI · Text-To-Image (T2I) · Image-To-Image (I2I) · Text-To-Video (T2V) · Image-To-Video (I2V) · ControlNet · LoRA Training · In/out-painting · Prompt Engineering · Flux 1D · Flux 2 Klein · Qwen · Wan 2.2 · Kling 3.0 · Seedance 2.0
Portfolio
Experience
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AI Visualisation Lead | Independent Practice
Alessandromarri_Viz · Self-employed
Jan 2025 –
Present
1 yrs 4 mos
London, England, United Kingdom
Independent practice combining 3D visualisation production with custom AI workflow development for design and visualisation studios.
· Contributed as an AI Artist on a live feature film production at ACME AI&FX, building generative workflows for green screen replacement, unshot scene construction, and character-consistent generation across a large-scale cinematic pipeline.
· Developed production-ready ComfyUI workflows for generative image and video production, with pipelines adopted by Jorge.Studio for client-facing work, reducing iteration cycles by 50%.
· Delivered 3D visualisation, interior design, and VR experiences across commercial and residential projects, including restaurant fit-outs, a residential extension in North London, and interactive Meta Quest 3 walkthroughs built in Unreal Engine 5.
· Consulting with studios on integrating generative AI tools practically into existing CGI and design workflows. -
Lead Visualiser
Rive Gauche London · Full-time
Jul 2024 –
Jan 2025
6 mos
London, Regno Unito
Led CGI production for high-end interior projects across the Middle East and Europe, working within a studio environment where visual quality and brand consistency were non-negotiable.
· Sole visualiser across all architecture and hospitality projects, including Four Seasons Bahrain hotel interiors and Dubai luxury villa developments, managing the full visual pipeline from brief to final output.
· Mentored junior team members, reducing revision cycles by 35% through structured feedback and clear design communication.
· Mentored junior designers in advanced rendering and post-production workflows, improving overall departmental output and consistency
· Integrated automated 3D asset generation into the 3ds Max pipeline to streamline model preparation. -
3D Visualiser | Yachts, Aviation & Architecture
Winch Design · Full-time
Dec 2020 –
Jun 2024
3 yrs 6 mos
London, Regno Unito
Working for ultra-luxury clients across superyacht, aviation, and architectural interiors within a studio where visual precision and consistency were the baseline expectation across every project.
· Produced photorealistic CGI and animations for ultra-luxury projects, including the superyachts Oceanco and Nasarda, delivering competition-winning visuals across 15+ annual RFP submissions for yacht, aviation, and architectural interiors.
· Optimised V-Ray and 3ds Max render workflows, contributing to a 20% reduction in turnaround time across multi-sector projects.
· Collaborated with global design teams to ensure visuals accurately reflected design intent, materiality, and spatial experience.
· Developed a deep understanding of how luxury design communicates across different sectors, a foundation that directly informs how I approach AI-assisted visualisation today
Education
- University of Florence Master of Architecture (MArch), Architecture, 105/110 2008 – 2015 Single Cycle Degree, combining bachelor and master programmes focusing on the fields of architecture, landscape management, design, and software training - Autocad, Rhinoceros, Cinema 4D + Vray/Corona, and the Adobe Suite.
Licenses & Certifications
- Architect Licence Architects Registration Board Aug 2018 – Present See credential
Stats
0 followers, 0 following
Age: 37
Joined: May 27, 2019
Last seen: May 7, 2026
Area of Expertise
3D Modeling
3D Rendering Services
3D Design Services
2D to 3D Conversion Services
3D Solid Modeling
3D Architectural Rendering Services
3D Furniture Modeling Services
3D Architectural Modeling
3D Furniture Rendering
3ds Max Modeling Services
3D 360 Degree Panorama
3D Exterior Rendering
2D CAD Design Services
3D Product Modeling
2D to 3D Modeling
3D Floor Plan Rendering
2D Drawings and Floor Plans
3D Visualization Services
Photorealistic Rendering
UV Mapping & Unwrapping Services
Languages
English Full professional proficiency
Italian Native or bilingual proficiency
Location
London, England, United Kingdom