Kelsey L.
Digital Product Designer
Seattle,
United States
Global rank:
13,409
/
128,296
Skill pts: 5
About
I’m a designer and content creator specializing in workbooks, eBooks, journals, and branded digital materials for wellness, coaching, and personal‑development businesses. I combine clean, professional layout design with a warm, grounded aesthetic that supports clarity and emotional engagement. My background includes creating guided shadow‑work tools, introspective content, and holistic product designs, giving me a strong understanding of how to structure content that feels both accessible and transformative. I’m detail‑oriented, collaborative, and committed to delivering polished, high‑quality work that aligns with each client’s identity and goals.
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Experience
- Digital Product Designer Rooted Moon · Self-employed Jul 2025 – Present 9 mos Dallas, TX, United States I design workbooks, journals, and digital products with a focus on clarity, emotional resonance, and intuitive flow. My work blends clean layout design with earthy, mystical aesthetics, helping wellness and personal‑development brands create meaningful, user‑friendly experiences. Projects include guided workbooks, shadow‑work tools, content layouts, and branded digital assets. Projects include evaluating app workflows, identifying usability issues, gathering user feedback, and developing clear, insight‑driven summaries that support design decisions.
- Freelance | Creative Content Designer Freelance · Freelance Jan 2025 – Present 1 yrs 3 mos Dallas, TX, United States I create digital content and visual assets, including landing pages, templates, dashboards, and branded materials. My work focuses on clean structure, intuitive navigation, and cohesive aesthetics that support both functionality and emotional engagement.
- Operations & Workflow Coordinator Independent · Self-employed Jan 2023 – Present 3 yrs 3 mos Dallas, TX, United States I organize and optimize workflows, dashboards, and digital systems to support clarity, efficiency, and smooth daily operations. My work includes structuring tasks, categorizing information, improving processes, and creating intuitive layouts that help individuals and small teams stay organized. I focus on building systems that are clean, scalable, and easy to use, blending practical structure with thoughtful design.
- UX Research Participant / Usability Tester Independent · Self-employed Jan 2023 – Present 3 yrs 3 mos Dallas, TX, United States I participate in user research studies, usability tests, and product evaluations to provide clear, honest feedback on digital experiences. I complete tasks, share insights, and identify points of confusion or friction, helping product teams improve clarity, accessibility, and overall user experience.
Education
- Alison UX Research & Design – Self‑Directed Study, Integrated Design, Business, and Technology 2023 – 2026 Studied UX principles, usability testing, user interviews, and research fundamentals through hands‑on practice and structured online learning.
- Alison Digital Design & Content Creation – Self‑Directed Study, Freelance 2023 – 2026 Focused on layout design, typography, branding, and digital product creation applied through workbook and journal design projects.
Other experience
- Continuing Education in UX & Design Completed courses in UX fundamentals, user psychology, Canva/Adobe tools, and digital product design to support ongoing development.
Stats
0 followers, 0 following
Age: 35
Joined: February 24, 2026
Last seen: March 1, 2026
Languages
English Native or bilingual proficiency
Location
Seattle, TX, United States