Fernando R.
Soft Goods Prototyping
San Francisco,
United States
Global rank:
12,205
/
135,277
Skill pts: 5
About
StudioFAR specializes in soft goods design, prototyping, and small-batch/large volume manufacturing for startups and brandsespecially in travel goods, smart products, baby products, pet accessories, wearables, medical devices, automotive accessories and robotics. From industrial-strength straps to smart textile interfaces, we help turn ideas into functional products that feel as good as they look.
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Experience
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Owner and Design Director
studioFAR · Self-employed
Aug 2025 –
Present
10 mos
San Francisco, CA, United States
- Industrial Design professional with 17+ years experience creating successful softgood products
- Ability to create compelling design solutions and product lines through a refined design process
- Team player experienced working with founders, inventors, product management, development and design staff to meet project goals
- Refined design sensitivity and ability to translate abstract concepts into manufacturable products
- Can craft a product from idea to sketch to technical specification package.
- Perfect blend of hustle and flexibility to always meet deadlines
- Strong understanding of bag construction and current manufacturing/trim details
- Ability to manage multiple projects and experienced working with overseas vendors
- Worked on various crowd funded projects
clients: AMPL labs, Aether Apparel, Kulkea, Pelican Cases, APG, Chrome Bags, Laforma, Myokore, Sequel, BlinkJoy, FrenchieHeads, Campo Vans, Comia, The Shrine Co, and various others
Education
- Savannah College of Art and Design Bachelors of Fine Arts, Industrial Design 2000 – 2003
Stats
0 followers, 0 following
Joined: December 2, 2025
Last seen: December 11, 2025
Area of Expertise
Languages
English Full professional proficiency
Spanish Limited working proficiency
Location
San Francisco, CA, United States