Ashley V.

Experience

• CAD Consultant Wyrefraim · Self-employed Nov 2022 – Present 3 yrs 5 mos undefined, New Zealand Hi, I’m Ashley, founder of Wyrefraim. I want to help builders, manufacturers, and design teams deliver projects faster and with greater accuracy through high-quality CAD detailing and modelling services.
  
  With over 16 years of industry experience, I’ve worked across multiple disciplines and international projects — from large-scale mining developments to detailed product visualisations. This breadth of experience allows me to quickly understand project requirements, adapt to different systems, and deliver reliable, fabrication-ready outputs.
• Software Specialist FRAMECAD · Full-time May 2022 – Present 3 yrs 11 mos undefined, New Zealand Software Migration & Customer Support:
  
  Lead the end-to-end software migration process for FRAMECAD customers in APAC.
  
  Act as the primary point of contact for migration-related queries, support, and onboarding.
  
  Collaborate with Sales and renewals / R&D teams to ensure smooth transitions and timely delivery of software licences and training.
  
  Training Programme Ownership:
  
  Design, implement, and continuously improve scalable training modules for FRAMECAD software products.
  
  Work closely with APAC Customers in maximising training revenue
  
  Deliver live and online training sessions tailored to customer needs and experience levels.
  
  Maintain and update training content in FRAMECAD’s Online Academy and Communities Portal.
  
  Customer Enablement & Experience:
  
  Support FRAMECAD’s capability strategy by driving software adoption and usage best practices.
  
  Collect and analyse feedback to improve/prioritise software capabilities, training effectiveness, and customer satisfaction.
  
  Provide technical guidance and mentoring to customers and internal staff on software features and workflows.
  
  R&D Collaboration:
  
  CAD Systems Software User Testing: Provide detailer-centric feedback on new features and bug fixes to ensure software functionality aligns with user needs.
  
  Document and communicate customer feedback and issue reports. Record problems in Jira for the development team and notify customers upon resolution.
  
  Support the refinement of customer user stories for inclusion in the development roadmap. Influence prioritisation and design of new features based on field insights.
  
  Internal Collaboration:
  
  Work closely with the Senior Product Manager to align training and migration initiatives with the product roadmap.
  
  Partner with Sales, Marketing, and Engineering to ensure consistent messaging and support across customer touchpoints.
  
  Contribute to internal enablement by training FRAMECAD staff on software updates and new features.
• Digital Modeller Fisher & Paykel · Full-time Jan 2022 – May 2022 4 mos undefined, New Zealand To support the CAD and Visualisation Lead with our centralised CAD workflow within the Product Content team, ensuring high quality, timely delivery of precision CAD that supports all downstream workflows and asset development within F&P and also by external partners.
  
  To create and deliver precision assets (2D and 3D visuals) with extension as we grow to create and deliver 3D models, renders and animations to support design planning, selling and product launch into various markets.
• Designer FMI Building Innovation · Full-time Nov 2020 – Jan 2022 1 yrs 2 mos undefined, New Zealand Assisting the design team with ongoing R & D development, design work and technical manual creation.
  
  Assisting internal staff with technical CAD detailing, modelling and 3D renders for marketing collateral.
  
  Develop and maintain the ArchiCAD BIM library with the current and new suite of products
• Architectural Advisor FMI Building Innovation · Full-time Nov 2018 – Oct 2020 1 yrs 11 mos undefined, New Zealand Assisting customers, specifiers, and internal staff with technical CAD detailing, dealing with CMS leads, Rendering, Attending trade shows, BIM Modeling and general queries. Develop, code and maintain the ArchiCAD BIM library with the current and new suite of products.
• Steel Detailer 3D Steel · Full-time Apr 2018 – Oct 2018 6 mos undefined, New Zealand 3D Structural Modeling, Steel Detailing, Parts and Drawing Lists Creation, Cutting Files & Database Creation
• Intermediate Designer / CAD Systems Support Hatch · Full-time Jul 2011 – Mar 2018 6 yrs 8 mos undefined, South Africa Mechanical & Structural 2D/3D modelling and details for mines, ranging from conveyors, cable gantries, cranes, and winders.
  
  Projects worked and working on, Impala Platinum: 11c and 14 shaft mines (Microstation CAD Designer), Mopani Copper mines: Synclinorium Shaft and The Deeps (Microstation CAD Designer), Pilanesberg Platinum Mine: Chromite Removal Plant (Microstation CAD Designer), Jansen - Potash Mine (SmartPlant 3D CAD Designer) & Grootegeluk - Coal Mine (Model Coordinator)
  
  Project setup and configuration in Projectwise, supporting CAD software