You might be surprised that many small businesses think of a company’s 3D logo design as no more than a small graphic next to a company name or brand. Why is the 3D company logo design essential for a business when goods and services are provided? The simple answer is that a company’s logo can improve brand recognition and marketing.
A logo has a far more prominent role than the sum of all its parts. When created by a 3D Modeling Company, a 3D company logo design elevates your entire branding effort. In contrast, it wastes much effort when the symbol is poorly made. The 3d company logo design image must be a compilation of what the company does and aims to achieve.
Professional 3D logo design (3D company logo design)
Regardless of the industry and business size, it is imperative to have a company logo created by a professional graphic designer (preferably a 3D logo designer). The key term here is “professional,” which refers to a logo designer who ensures the job is done right the first time. No company needs to change its logo more often than once in a decade, maybe longer. Even when a change is in order, the modification is usually subtle, with the new logo maintaining the feel of the previous design.
A professional 3D logo designer works with consultation on your company’s behalf. Graphic designers do their best to identify with your company before picking up the pencil. Designers learn about your company’s history, products, target customers, marketing strategy, and company culture to incorporate these into logo development.
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2D to 3D Modeling
A two-dimensional logo (2D logo design) is the conventional graphic style, usually drawn as a flat image on a plain background. A three-dimensional logo (3D logo design) features extra visual elements to make the logo appear as if you can hold it in your hand. Imagine seeing a 3D movie in a theatre with glasses, but a 3D logo does not require you to wear such glasses to notice the effect.
Generally, a 3D logo is more interesting than its traditional 2D logo counterpart. However, it does not mean that all 3D logos are better than 2D ones and one of the main reasons is design complexity. Elaborate details are necessary to make the 3D effect, but those details are difficult to scale down. For example, a 3D company logo can be tricky on business cards or small product packaging. A 3D logo design is visually-pleasing when all the details complement each other in the right place with the right proportion. This is why finding a freelance 3D logo designer to implement your company’s 3D logo design to represent your brand correctly is essential.
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- Photorealism is similar to an optical illusion. A 3D company logo needs to include a photorealism effect to trick the viewers into believing that what they see is not flat. Photorealistic means the symbol appears like a physical object they can touch and hold, unlike an image on a piece of paper.
The minimum requirements for a 3D company logo include the following:
- Depth impression: there isn’t any depth in the image, but the use of shadows and highlights creates the impression of thickness, height, and width. Textures and patterns on the logo also help bring up the optical illusion.
A 2D to 3D Modeling for logos offers more design variations thanks to photorealism and depth impression. The additional details add to the complexity of the process. A graphic designer figures out the technical matters, apart from infusing your company’s vision into the logo. A 3D company logo’s shadows, textures, and colors must work together to ensure that details are visible from the viewers’ perspective. Finally, the 3D company logo must be memorable enough for your customers to take a second look.
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Hiring a professional 3D graphic designer (3D logo designer)
The biggest reason to hire a professional graphic designer (3D logo designer) is the assurance of collaborative workflow. You will receive an outstanding 3D logo when working with an experienced digital artist.
Straightforward graphic design contract
Collaboration of the 3D company logo design between the graphic designer and the company is essential, but so is the notion of the workflow. A contract is a challenge unless both parties are on the same page from the get-go. Before you decide to hire someone, clarify the contract details. State the budget, timeline, deliverables, design, and project update intervals.
A professional graphic designer uses a “good faith” contract template, which establishes both the 3D logo design process and expectations. The journey to a brand-new logo should be enjoyable, not frustrating. A straightforward contract with all the necessary clauses to ensure good collaboration is required.
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3D Company Logo brand personality
Anyone can create a 3D company logo by slapping a custom image on top of a company name. It takes consideration to determine the right visuals that best represent the brand personality. The company can go in many different directions with a 3D logo creation; boldness or simplicity, luxury or affordability, exclusivity or inclusiveness, classic or modern.
One thing that sets a professional graphic designer apart from a cheap logo maker is the willingness to learn about the company in the first place. The logo’s foundation is general knowledge about company preferences, current state, and what it aspires to accomplish in the long run. The designer must be able to connect all those factors within the design. A professional identifies the elements of brand personality and makes a representation of the logo.
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3D logo design iterations
Outlining the details of the 3D logo design process and design iterations is another critical part of the contract. A professional graphic designer starts by working with several rough sketches. Every concept is developed to a point where it becomes presentable to the client. It is not a finished product, but the client has some options before further refinements. The concepts are deliverables, waiting for the client’s feedback and input.
Communication between the 3D graphic designer and the company is the key to a successful project. During the concept stage, logo design iterations are shared, and the project owner decides which logo to develop further. You will receive one final 3D logo design created and refined per your preferences.
Final logo in a high-quality vector file
A professional graphic designer providing 3D modeling design services sends high-quality vector files when the logo is completed. You will also receive logo variations such as black and white, color variations, and individual logo components. The vector file allows you to resize the logo without losing resolution and instantly change the background. Unique features, such as lines and icons, ensure you can rearrange everything at a later date.
Importantly, you get a unique 3D logo design unlike any other used by competitors or generic graphics. The logo represents your company’s brand personality and helps you stand out. While professionally made 3D logo designs aren’t your only advertising asset, they will make the journey to effective branding more manageable.
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How Cad Crowd can help
If you have decided to hire a professional 3D graphic designer to create a 3D logo design for your company, Cad Crowd can help! Cad Crowd’s network of 3D logo design specialists are experienced and skilled in photorealistic rendering and will use their expertise to ensure that your company’s logo will stand out.