Learn About the Types of Architectural Rendering Services Available for Your Company

learn about architectural rendering services

In today’s post, we will be exploring the different types of architectural rendering services at your disposal. The industry of modern architectural rendering has become more competitive and cut-throat than ever. Success comes only to those architects and designers that use the best tools available to rise above their competition and bring their ideas to life. 

The good news is that there are now different types of architectural rendering services and CGI solutions that help today’s artists present and explain their ideas to their clients. 

The continuous improvement of architectural rendering has made it easier and simpler for artists to stay ahead of the game and leave audiences impressed and awed. 

These different 3D rendering tools mean that achieving your company’s goals and objectives has become even more possible. 

However, before you get too excited and hire the first service that comes your way, it is essential to understand each type of tool, what it offers, and when best to use it. 

The following are some of the architectural rendering services that your company can choose from.

3D Animation

3D animation is an architectural rendering that shows more than still images. Watching 3D animations is similar to watching a short film where the specific design is the primary plot. 

3D Renderers use different scenes to let the view sink smoothly into the audience’s minds, getting into every detail, no matter how minute. A 3D animation is probably the best and easiest way to show your clients everything an architectural project offers.

RELATED: The benefits of 3D architectural rendering for companies in the real estate industry


It is also a great way to take clients on an exciting virtual tour, as a CG panorama, but the whole experience is better this time. 3D animation virtual tours are more authentic and expressive, helping save cost, time, and effort for everyone involved.

3D animation can cover all the details and angles of the projected space, giving the audience the chance to form and feel a connection with the different areas as they get to experience and immerse in the depth of each scene. 

Clients who plan to buy a particular property will be able to see everything it has to offer with their own eyes. Thanks to 3D animation, it is a breeze to cover every detail, feature, angle, and space of the chosen property. 

This specific type of architectural rendering calls for a slightly different approach from other classes. Artists and professionals need dimensions that differ in quality, project type, references, and resolution to proceed with 3D animation service projects. 

To truly capture the attention and interest of potential clients, 3D animation artists can also add background music, logo, text, and professional voiceover to make the finished design more enticing and appealing. 

RELATED: Architectural 3D rendering styles and visualization techniques

CG Panoramas

One of the best ways to show any place is to take the viewer through a real-time and interactive 460-degree experience that enables them to see and experience every area of the space through a real-life panoramic view. 

It is one of the biggest and most popular architectural trends right now. It gives investors and clients alike the chance to explore a place, move freely in it, go through the details, and experience the overall effect. Through this, clients can decide whether or not the area is suitable for them and their unique needs and preferences. 

CG (computer-generated) panorama needs more time and effort than still photorealistic images since it involves rendering 2D panoramic photos to create a 3D visualization. The transformation of 2D images to 3D visualization is effort- and time-intensive, and two to three regular renders are often necessary. 

However, you can expect fruitful results because you will get the highest level of immersive experience, which is often more than enough to convince the client to choose the design right after taking the virtual tour.

CG panorama is one of the most effective forms of architectural rendering services available to your company. Its goal is to convince clients to purchase the design using their intuition and effort. 


Clients can use CG panorama to sell this to themselves by going on a virtual tour of the design. Such an immersive experience can make them want to proceed with the purchase right away. 

RELATED: How to use 3D architectural design as visual storytelling

External 3D visualization

External 3D visualization is undoubtedly one of the most extensively used types of rendering in the industry. Using photorealistic digital images is the best way of showcasing the exterior of a building to potential investors, which is why this type of rendering is often used in the real estate and architecture industries. 

External 3D visualization helps approve projects and raise funds for construction, as it allows contractors and investors to understand plans and designs better. These photorealistic images are excellent ways to wow potential clients and enable them to delve further into the project. 

What makes external 3D visualization special is that it focuses more on lighting and texturing. Photorealistic renders help designers and architects communicate the virtual design features to clients by showing how they appear in real life.

It gives prospective investors and clients the feeling of seeing everything with their own eyes before going into construction. It is essential for better communication between the client and artist since the two parties will always be on the same page and can make any necessary changes or modifications without issue. 

RELATED: Types of 3D visualization for architectural design and CGI projects

The clients can also see the project from every angle, and this is the feature that can make a big difference in showcasing a project. Several tips can make it simpler to present the unique benefits of the project to target audiences and clients. 


External 3D visualization also allows you to communicate the design’s purpose to suit any project. Through this, it can help to form an emotional connection between the audience and the artist. 

Interior rendering

Everything that begins on the outside will also reflect on the inside. Similar to the exterior’s importance, the interior also plays a vital role in promoting and selling a property. Interior rendering services are essential for showcasing the still images of the interior layout and any specific features. 

There are several different types of interior rendering, each of which is customizable to highlight a particular interior space better. There is simply no other way to experience the utility and coziness of the different rooms or areas of the design. 

The photorealistic images also allow designers to display the interior space’s spaciousness, unity, and livability in real-time to their clients. 

Through this, they will be able to capture the authentic feel and, at the same time, communicate the harmony between the shape and function of the space and all its elements.

It makes interior rendering an excellent tool for designers to convey all aspects of the design, from the textures and atmosphere to the layout, style, and visible details. 

It is an excellent way for designers to ensure that they are always on the same page with the clients regarding the preferred design, furniture, colors, and other details for 3D interior visualization services. 


Your clients, for example, may want you to present a specific furniture brand as a 3D model. Doing so will allow them to see how it appears in photorealistic quality before adding it to their interior space. 

RELATED: Differences between interior design and interior architecture companies

Virtual tours

Last but not least, this list is probably the most effective way to take clients on the most immersive ride possible, with the primary goal of selling an exterior, interior, or another kind of design. Many experts and professionals consider virtual tours the most immersive experience, and no other types of architectural rendering come close to it. 

Virtual reality tours provide an entire set of panoramic images arranged in sequence to form a video that includes sound and text, depending on the project’s needs. It is an amazingly effective 3D rendering mainly used in real estate and architecture. It offers an opportunity for professionals to take their clients on literal virtual tours to show how a space will appear once it is built.

It is also essential in the construction industry as it helps prevent the risks of incurring mistakes that can take significant amounts of money, time, and effort to repair. Clients can go through each angle and detail of the project before they approve it. A virtual tour can also leave features open for adjustments or modifications.

Virtual tours offer remarkable realism and detail, making it easier for architects to showcase their work to prospective clients. This presented content can also be shared across the client’s preferred communication channel. 

Each of these different types of architectural rendering fulfills other and unique purposes. Artists have a better chance of communicating their ideas when the experience is more immersive.

RELATED: Selling homes remotely using VR architectural services to create virtual tours

These are necessary to develop strong content that artists, designers, and professionals can use for marketing and promotional purposes. 

These forms of architectural rendering were made with the clients in mind. These are helpful tools that enable 3d rendering professionals to take a more customer-centric approach before embarking on any architecture or design project. 

Great things can happen, and there will be endless possibilities if both the artists and clients communicate all their ideas clearly and effectively. Using the correct architectural rendering can turn your visions into livable and natural objects that people can use in their daily lives. 


What are the benefits of architectural rendering services for your company?

The following are the benefits that architectural rendering can offer:

1. It helps you build a striking portfolio

It is pretty rare in the architectural niche to have a solid base of clients that continue to come back for years, mainly because architectural projects often work one-off. It is also why it is essential to strengthening your lead generation. 

A successful strategy for lead generation can help you beat your competition, target the right potential clients, and feed your revenue with new income sources. It is the art of capturing prospects’ interest and persuading them that you are the best solution for their pain points. 

An impressive portfolio is undoubtedly the best way to generate more new leads. Sketches and mockups alone will never be enough to attract clients, and you will need something that grabs attention and lets you communicate your vision to non-architects. Architectural rendering is the way to go if you want to show off. 

RELATED: The best architectural rendering companies and 3D rendering services

2. You can communicate your ideas quickly

Modern-day clients will always have expectations, and this is where the concept of customer experience comes in. eCommerce brands and other online industry leaders developed the idea of CX, which relies on people’s ever-increasing demand for frictionless, positive, and pleasurable customer journeys. 

When it comes to architectural business, the goal of customer experience is to eliminate all boundaries between your clients and your work. Those who wish to do business with you must not feel uncomfortable speaking their minds because they should also understand your ideas and visions. 

Let’s face it: It is not easy to read and comprehend architectural sketches. Instead of wasting time and resources going back and forth to find common ground between what you offer and what your client wants, all you have to do is present them with enticing 3D models. These offer the best way to communicate ideas behind complex projects and deliver results in a readable and clean form. 

3. You will exceed all your client’s expectations

It is also not enough to only meet your clients’ basic needs, and you also need to understand that in today’s fiercely competitive market, offering decent work will not be sufficient in the long run. In time, you will be going head-to-head with another better-equipped company to meet the ever-increasing needs of modern clients. 

RELATED: Why hire an architectural design service?

The trick here is always to make sure that you surpass the expectations of your clients. Someone else will if you fail to do so. Humans are fickle by nature, and this is very much understandable. As a consumer of services and products yourself, it is essential to understand that they only want one thing, and that is for their needs to be taken care of in the fastest and cheapest way possible. 

Aside from this, however, clients also want to be impressed. Thankfully, this is not that hard to achieve with the help of architectural rendering. The technology and practice will make you faster and more cost-effective than your competition while still bringing innovative offers to the table. 

This level of artistry and professionalism can leave even the pickiest and most demanding clients satisfied and impressed.


4. It improves your online presence

After compiling a comprehensive portfolio of architectural designs, you can now proceed to communicate with potential clients across different channels. Architectural renderings convey beauty and function alike, making them excellent promotional materials that different types of audiences will surely understand and enjoy.

RELATED: 5 Uses of 3D architectural animation for marketing your new development project

You have to publish your portfolio online, post one or two designs on social media, and wait as word about your business spreads across all sectors and industries. The good news is that there won’t be a shortage of demand for stunning architectural designs soon. Using a 3D rendering service can make you go viral, with the whole world as your target audience.

5. You will remain competitive and relevant

It is all about business. Architectural companies like yours deal with the same issues and concerns that other companies must address and solve. How do you rise above your competition? How can you garner and retain a vast pool of clients? How can you become more effective in what you do? How can you monetize your work?

The answer to all these questions is simple—you need to stay competitive and relevant. 

Architectural rendering can help you in many ways and bring more opportunities simultaneously. The use of top-notch architectural rendering can give you a competitive edge in the long run and establish you as an authority company, improving your brand awareness as a result. 

Think about it: If the time comes when you need architectural services, you won’t choose a company that offers less ease of access and level of convenience than its competitors. After all, it is now the digital age, and clients expect you to provide them with digital solutions.

Of course, these are not the only business benefits that architectural rendering can offer. You can also optimize your workflow with the help of renders and make your projects more cost-effective and efficient. However, one thing is for sure—without architectural rendering, you will never be able to offer anything new to your clients. 

RELATED: Hire freelancers & contractors on Cad Crowd for support with architecture, houses & building design


How to choose the best architectural rendering service

With the rising popularity of architectural rendering, there are now numerous services, making it a bit confusing to find the right one for your needs. 

Your goal is to hire the best architectural rendering service that comes at a reasonable cost and, at the same time, enjoy a good working relationship with the service provider. 

Here are some of the critical factors you need to consider during your search for the right architectural rendering company:

1. Cooperation and communication

Communication holds the key to getting the best results you expect from an architectural rendering service. Discuss the revision process with a prospective company and inquire about the input you can provide during the process of virtual image creation. A company’s design flow can be more closed or open, so look for one that suits your style well.

Some companies give their clients two chances to provide feedback, first during the development of architectural rendering and second when adjusting the materials. It helps clients adjust the design before rendering and make a few changes before it is finalized. 

2. Cost-effectiveness 

When choosing an architectural rendering service, your goal is to find the best service at the lowest price. But make sure that you still balance excellent results with the price that suits your budget instead of compromising the quality to save some bucks. 

Proper planning will also help you reduce the costs of your architectural renderings. Prioritize the projects or prospects you want to make the renderings for, and identify the correct number of images for every project. Again, talk with the company you plan to work with to get the best rates for your specific needs. 

RELATED: Drafting services rates vs. architectural development costs & differences in pricing


3. Innovativeness and creativity

The best architectural rendering services can keep up with your innovative spirit and offer suggestions to improve your project further. Working with a company that reads your specifications and notes and produces an accurate architectural rendering is essential. 

But a company that also offers ways to take your presentation or design to a higher level can make you shine amidst the competitive market. The most creative services will also have innovative ways to convey your dream designs to clients to express your vision clearly. 

4. Technical abilities

You also want a provider that produces high-quality results every time. Check the technical abilities of prospective rendering services to determine what they can offer. The easiest way to assess the quality of any service is to go through their technical portfolio to view their previous projects. 

Although there are now plenty of software options that you can use to generate architectural renderings, nothing beats the results that a reliable service can offer. A skilled and trusted company can be one of the most invaluable resources to help your business soar to greater heights by boosting your revenue and improving your sales.

How Cad Crowd can help

At Cad Crowd, we know just the right designer to have you work with on any project, whether turning any 2D image into a photorealistic 3D rendering or 3D Animation. Reach out to us today, receive a quote, and we’ll help you get started!