The furniture design industry has been going through a rapid transformation due to technology. One of the techniques leading this transformation is the use of 3D furniture rendering services. This technique has already revolutionized the development, launching, and promotion of new products.
Because of this, companies need different types of prototypes for marketing purposes to boost their sales. There’s no better way to get diverse visual materials than 3D Rendering. With these, companies don’t have to invest big budgets in producing samples and arranging photo and video shoots. They just send a 3D rendering studio a project brief and get realistic images in just a few days.
If you don’t know where to find a 3D rendering studio, Cad Crowd might be the one for you. Cad Crowd is the leading agency that can help you connect with 3D rendering experts to upgrade your furniture catalog. Consisting of over 94,000 freelancers, Cad Crowd is known to give reasonable service rates while still exceeding your highest standards. Whether you’re looking for innovative solutions, new concept design, strategic insights, or top-tier execution, Cad Crowd has the expertise and the talent to bring your vision to life.
🚀 Table of contents
- What is 3D rendering for furniture business?
- Design flexibility during the product development stage
- Different types of images for product testing
- Promotion of furniture products using pre-order marketing
- Online and offline marketing promotions
- Easier rebranding process
- How can 3D furniture rendering boost your furniture sales?
- Other ways you can effectively sell furniture using 3D product rendering
- Conclusion
- How can Cad Crowd help?
What is 3D rendering for furniture business?
There are different advantages of 3D rendering, depending on your business. Let’s take a look at how furniture businesses benefit from using 3D rendering services.
Design flexibility during the product development stage
Companies and manufacturers that produce furniture go through excruciating trial and error and long periods of gathering ideas before a product concept is made. In the early days, they had to request a new sample each time an alteration was made. It is essential to observe the change in the furniture and what it looks like in person. Now, with emerging 3D technology, 3D rendering has changed how furniture is seen before it becomes an actual product. Experts and artists can develop and modify 3D furniture product models with the use of advanced rendering software. In this way, the whole development of furniture from creativity, concept, and modification has been a lot easier and more flexible.
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Different types of images for product testing
A common practice is that before launching any product, especially furniture, the company has to do market research that identifies the trends and needs of the customers. Like in IKEA, product testing helps companies understand their preferences, such as colors, design, and materials.
Where does 3D rendering come into play? This allows companies to generate multiple images of product designs without the need to pay a ton of money for prototyping and studio shoots used in marketing. 3D rendering also enables product design companies to save money and prioritize other projects.
Promotion of furniture products using pre-order marketing
Companies are aware that a pre-launch is essential to get people talking about their furniture products. This means that even if there is no physical product available yet, promotion must start. Most of the time, sales specialists of companies require high-quality images for promotion campaigns, pre-order sales, and even social media advertisements.
3D rendering is used in this situation to develop stunning furniture promotion images needed for the pre-launch. Just like the 3D rendering artists of Cad Crowd, they are able to develop any model using 3D software, whether it is furniture in a house setting, furniture for your office, or mood and lighting effects. Cad Crowd artists can do it for you.
Once the 3D furniture rendering is done, companies can use it to promote social engagement, offer pre-orders, and advertise their furniture products.
Online and offline marketing promotions
There are several types of marketing channels a company can leverage in advertising its furniture products. Each of them has its use and must be appropriately used to maximize product marketing.
Online
From the word itself, “online” means utilizing social media campaigns, website advertisements, email marketing, and other things that all require eye-catching visuals to be noticed. Most of the time, companies need various high-quality 3D visuals and renderings of their furniture products, such as lifestyle images, close-up views, cut-outs, or even a 360° room tour to engage the audience. On the other hand, a study showed that customers preferred furniture products with a story through 3D animation services and guidelines on how to assemble them during promotions.
Using 3D-rendered furniture products allows companies to showcase their furniture products and increase visibility across digital platforms.
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Offline
Outdoor advertising uses physical visualizations such as city lights, posters, billboards, transit posters, etc. This marketing channel requires high-resolution images that can do justice to the image in large formats. With the use of 3D rendering, companies can have high-quality furniture images of any size, depending on their needs.
Additionally, offline marketing needs to hold a physical event where a furniture company has a chance to showcase its products. Therefore, there is a need for a lot of items, such as catalogs, leaflets, banners, brochures, business cards, PR kits, and giveaways. Companies don’t need to spend a lot of money on photo shoots when a 3D rendering is possible to produce all that.
Easier rebranding process
Every business needs to upgrade and keep up with the trends to be able to last long in the industry. If an interior design company decides to rebrand a furniture product when the sales aren’t that good, they have the flexibility to improve the design of the furniture and enhance the features. This flexibility and accessibility featured in 3D renderings are shown to have effectively won back their customers by allowing them to follow customers’ preferences and new furniture trends.
This method is much easier and less energy-consuming when modifying furniture products due to the fact that no actual prototypes are needed to do this rebranding–just high-quality images and eye-catching visuals.
How can 3D furniture rendering boost your furniture sales?
Realistic visualization at its finest
One notable feature of current 3D furniture design services is the option to produce realistic visualization of furniture products. This allows customers to check the product’s features, whether it’s the texture, dimension, or other things that will look like it’s in front of you. This is where the gap between online and offline shopping experiences becomes a blur.
Customization capability
Today’s consumers usually prefer personalized products. With the help of 3D rendering, they are able to modify furniture to fit their style and preferences. This not only satisfies their style but also makes them feel connected to the product of their choice.
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Reduced product returns and higher customer satisfaction
Furniture returns can really be a big problem and hassle for both customers and businesses. That’s why 3D rendering is essential at this point, because it will give them a clearer understanding of the furniture product. The more they are immersed in their choice, the less likely product returns are, which then give results to happier customers, boosted sales, and a stronger brand reputation.
Attractive marketing visuals
As previously stated earlier, 3D rendering and CAD design services can produce high-quality images that can boost your marketing strategies. Using advanced and stunning visuals can contribute to social media engagements through websites, social media posts, and other advertising platforms. Creating unique and eye-catching visuals catches the attention of people who will later be your customers. Sometimes, producing classy and elegant visuals can also convey the brand and quality of your product, which some people think of when choosing a perfect company for their desired furniture product.
Efficient prototyping and design modifications
Aside from boosting furniture sales, 3D rendering software can also make your life easier when you decide to modify a design or develop its existing features. By creating these prototypes, new adjustments and designs are possible before actual production. This increases your company’s rate of product innovation.
Other ways you can effectively sell furniture using 3D product rendering
Showcase furniture in festive settings
There are a lot of festivities in a year, so align your concept scene design and highlight the appropriate furniture product. Your furniture sales will likely boost accordingly. Picture your furniture in an enchanting winter setting – dining tables with festive centerpieces, living rooms with good-looking, comfortable couches with string lights, and cozy bedrooms. These realistic visuals will highlight your product and will more likely trigger the emotional warmth of holidays, reunions, and comfort. Integrating product offerings into different festivities produces genuine stories that customers like and encourages them to choose your furniture as part of their celebration.
Nowadays, producing dynamic content and engaging content that captures the attention of the customers, especially those with short attention spans, is the key to creating successful marketing campaigns for consumer product companies. With 3D rendering, you can produce interactive posts and realistic graphics that also highlight the furniture products in action – whether it’s the holiday season, Halloween, or New Year, there will always be a perfect furniture.
You can also maximize the potential of your marketing campaigns by creating interactive content, virtual contests, and virtual decorations featuring your furniture. Increase your audience reach by using catchy hashtags.
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Conclusion
3D technology, especially 3D rendering, can achieve a wide range of possibilities. When maximized appropriately, it can boost your furniture brand’s building and sales. It offers limitless possibilities and ensures high visual quality and consistency, whether online or offline. By taking advantage of these features, your furniture company can stand out and achieve greater success.
How can Cad Crowd help?
Only the best companies are able to last longer in this tight competition of the furniture business. That’s why you can never go wrong with utilizing 3D rendering in your marketing strategy to boost sales. Here at Cad Crowd, we can help you connect with 3D rendering experts who will make your marketing visuals better than ever. We are industry leaders in helping companies find the best 3D design and engineering talent for their projects.
Don’t hesitate to give us a call. Request a quote today!
