The advent of modern technology and the normalization of online-based communication has allowed modern professionals to work all over the world. However, on the other hand, it has also created the need for a variety of adjustments in thinking and practice within fields that rely on presentations to garner interest. Marketers, for instance, have been forced to create new techniques to cater to online based, mobile-savvy audiences, leading to a rise in digital marketing and the push for fresh, innovative content. Likewise, other professionals such as designers and architects have been forced to adjust to modern technology regarding both visualization and presentation.
If you are a creator, who relies on the latest technology to produce images that can help ensure success. The 3D rendering service niche is quickly gaining popularity in both the marketing and design worlds. Here is what you need to know about this new trend:
3D Rendering At A Glance
Having a scaled, three-dimensional model has become a standard for product design, architecture, and other fields. The 3D rendering can give you a realistic looking image without the hassle of developing a physical model. The CAD service companies that create 3D rendered images will make the designs look virtually identical to the finished physical prototype/or structure. This allows audiences to see the fine details and easily imagine the finished product. Unlike a physical prototype, a 3D rendered image design is as easy as any document to transport and share. The images are so realistic that they can even be made into videos to presell products or architectural development projects. 3D rendering is also used in movies and video games to create futuristic cities and fantasy scenes.
Industry Applications for 3D Rendering
The 3D rendering has a variety of applications for today’s professional world. Whether your field requires optimal visualization, impressive presentations or high amounts of detail, 3D rendering is a great option. There are a few fields, however, where 3D rendering has become particularly popular.
☑ Architectural design: Architects have been among the first to embrace 3D rendering for its promise of life-like depictions. Where a standard, physical, models were not feasible, 3D rendering had allowed architects to visualize their own ideas better, and also work more closely with their clients. After all, it is much easier to change an image than a small model or, worse yet, finished products.
With 3D rendering, architects can present realistic, detailed designs to their clients and prospective consumers alike. The 3D rendering can also be applied to a video format to provide even more angles and more options for both the architect and the client. Some university architectural programs have incorporated 3D rendering into their curriculums.
☑ Marketing: With 95% of Americans shopping online, marketers have had to come up with new ways of presenting their products. The online shopper isn’t able to verify the size or shape of a product by walking into the store and requesting direction from the sales associate. Instead, the consumer is forced to rely on a description and a few photos of a product.
While consumers have learned to work around the drawbacks of online shopping, consumers do still prefer high-quality product images to products with long text descriptions. The overall shift towards visual marketing can be seen in the popularity of social media sites like Instagram and Pinterest, which are primarily image-based platforms. And while a good product description is still important in marketing, humans process images faster and better than words. For marketers, this fact means that presenting a realistic, 3D images can greatly assist the selling of a product. Not only do 3D rendered images give consumers a better idea of what they are buying but the images are simply more visually appealing because of the amount of detail in the image. The 3D rendered designs can also be used to create small videos for consumers.
Because of its versatility, 3D rendering is increasingly used to market a variety of products from clothing to real estate. The image quality gives consumers the impression that they are viewing the real object, rather than an image allowing for more confidence and purchases that results in more satisfied, more loyal clients.
☑ Product creation and development: Visualization is key to product design and product development. A well-presented design can mean the difference between launching a product or returning to the proverbial drawing board. Where creating a physical prototype is not possible or not cost-effective, 3 D rendering can provide the necessary detail to present your product for approval. The excellent image quality of the 3 D design makes it easy to visualize your product in real life. These images not only help to get your product approved but can also help the designer, catch and fix any minor problems before your product is presented.
☑ 3D design contests: Competitions can be a great way to demonstrate skills and have designers, product developers, and architects land possible jobs. Because 3D rendering yields detailed, eye-catching images, it has also become a popular tool for design contests. Where a picture is too simplistic, and a physical three-dimensional model of the design is not feasible, 3D rendering allows designers to showcase the most of their work while still having the convenience of 2D posters and documents that can be stored and sent online. With 3D rendering technology, designers have been able to put their best work forward without having to physically travel to competitions, which saves that designer time and money.
☑ 3D Art and Animation: In addition to creating life-like images for products or designs, 3D rendering has also become popular in art and animation, s especially for animated movies and video games, because both film and game animators are looking for better, more realistic imagery that can spark the imaginations of their audiences.
☑ Industry Best Practices: If you are working with images, 3D rendering has plenty of advantages regardless of whether you are creating a design, developing a product, or creating a marketing campaign.
Creating a portable 3D rendered image is cost-effective regardless of whether you are trying to create a product or design a building. As a professional, you can save yourself the time and money to create a prototype, design, or even a physical poster presentation by applying 3D rendering techniques to create detailed images. If your career forces you to travel to presentations, you may also now have the option of telecommuting. Meanwhile, if creating a strong presentation is the key to selling your product or idea- 3d rending will be helpful.
☑ Design software: There are several options when it comes to 3D rendering design software. Some common names include Revit, SketchUp, and Pixie. While some software programs are free and open for public use, others require a license that can require designers to invest over three hundred dollars. While each program offers its own set of advantages, most do take a bit of time to master, and some have a steep learning curve. If you are in a rush or don’t have the time and patience to learn how to use the software, you have the option of hiring a designer who is experienced with 3D rendering.
Design Tips for 3D
Creating a great 3D rendered design is not simple. Here are a few helpful tips:
1. Consider your goal: Are you trying to market an online product or create a presentation for a cutting-edge architectural design? Defining your goals and your audience can help you focus your project. For instance, these decisions can help you decide between creating an image or a video.
2. Check your software: Each design software has different strengths and weaknesses. If your software isn’t ideal for the type of 3D rendered presentation that you wish to create, it may be time for an upgrade.
3. Set your timeline: Figure out how long it will take you to get to a point where you are ready for 3D rendering. Next, figure out how long the process of 3D rendering will take. Both timelines depend on your skill set and experience and can help you decide whether or not you need to hire help.
4. Know when to hire help: Finding someone to help you with your 3D rendered products doesn’t make you any less of a creator. In some cases, hiring help can be cost effective and will yield better products in the long term.
Why Cad Crowd for 3D Rendering
If you’ve decided to hire help, you’ll need to find a reliable way of connecting with a 3D rendering professional. Unfortunately, not all individuals that present themselves as experienced freelancers are honest or reliable.
At Cad Crowd, we know that your time is valuable, which is why we carefully screen our community of vetted freelancers to offer optimal quality control and project confidentiality. With us, you won’t be taking a chance on a freelancer and hoping that everything works out well. Instead, we connect you to a freelancing professional that we know and trust to help you make your design come to life with 3D rendering.