Yu Y.

Experience

• Product Design Shenzhen Longting Electronic Technology Co., Ltd. · Full-time Nov 2023 – Present 2 yrs 10 mos Shenzhen, Guangdong Province, China
• Product Design Shenzhen Xiaqi Industrial Co., Ltd. · Full-time May 2024 – Oct 2024 5 mos Shenzhen, Guangdong Province, China Product Design Role at a Brand-Focused Enterprise
  This role centers on domestic product design, with foreign trade product design constituting a complementary responsibility. Core activities encompass end-to-end product brand development—including strategic design planning, brand positioning analysis, competitive landscape assessment, conceptual sketching, 3D modeling, and photorealistic rendering—ensuring final deliverables align rigorously with the company’s brand identity and market positioning.
  
  For foreign trade projects, design execution follows client-specified requirements and formal design briefs. Key tasks include Photoshop-based image refinement, dimensional adjustments to 3D models, structural modifications (e.g., internal channel reconfiguration of aircraft-grade travel mugs), and color scheme rendering across diverse product categories.
  
  Leveraging structured creative methodologies and advanced design competencies, the role has generated multiple innovative product concepts and viable design solutions. Active participation in cross-functional design reviews contributed to iterative enhancements in aesthetic coherence, functional performance, and user-centered experience.
  
  Rhino was employed for rapid prototyping of initial 3D geometry; subsequent collaborative refinement with engineering and industrial design teams ensured technical feasibility and manufacturability. Physical validation prototypes were fabricated via high-precision 3D printing to empirically assess ergonomic suitability, assembly integrity, and real-world usability prior to production handoff.
• Product Design Shenzhen Enke Innovation Technology Co., Ltd. · Full-time Aug 2023 – May 2024 9 mos Shenzhen, Guangdong Province, China Product Design – Specializes in the end-to-end design of consumer products for international markets. Offers comprehensive design services—including conceptual sketching, 3D modeling, photorealistic rendering, and design validation—typically delivered within a one-month timeline for multiple product variants. We manage the full design workflow: from initial hand-drawn ideation through digital modeling, visual refinement, prototyping support, and final dimensional adjustments to ensure manufacturability and market readiness.
  Additionally, contributed to the design and development of intimate wellness products across multiple projects, spanning concept generation, user-centered research, engineering collaboration, and transition to production. Conducted targeted market analysis and primary user research to inform design decisions, including identification of functional requirements, aesthetic preferences, and emerging usage trends among the target demographic.