About
I am a Design Lead specializing in experiential environments that blend architecture, storytelling, and sustainability. Grounded in inclusive design, accessibility, and human-centered brand strategy, I create purposeful spaces and meaningful experiences for guests and customers. My expertise includes ideation and visualization, full design documentation, cross-functional collaboration, digital experiences, and hands-on prototyping.
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Portfolio
Experience
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Architectural and Experiential Designer
Lili Trenkova Design · Self-employed
Jun 2024 –
Present
1 yrs 10 mos
Rincón, Puerto Rico
- Lead designer for permanent and pop-up retail environments in the luxury beauty and technology sectors, focusing on experiential and interactive storytelling
- Develop 3D visualization and design intent packages aligned with brand identity and goals
- Establish and maintain brand store design standards, fixture libraries, and visual merchandising guidelines for consistent global rollout
- Collaborate with fabricators and stakeholders to ensure quality execution
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Physical Designer, Experience Design
Gensler · Full-time
Dec 2021 –
Jun 2024
2 yrs 6 mos
New York, NY, United States
- Led spatial design for interactive, kinetic, and digital activations across retail, workplace, and exhibit environments, integrating architectural design with digital storytelling
- Produced schematic and detailed design documentation, as well as 3D visualization
- Partnered cross-functionally with brand, architecture, technology, and fabrication teams
- Championed inclusive and sustainable design practices, increasing both ethical and fiscal value of digital and physical experience activations
- Oversaw prototyping, material selection, and vendor coordination for fabrication and on-site installations
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Architectural Designer, Retail and Hospitality
Gensler · Full-time
Aug 2017 –
Apr 2020
2 yrs 8 mos
New York, NY, United States
- Designed and documented retail, hospitality, and F&B environments from concept to construction
- Created full design and millwork packages, including floor plans, elevations, RCPs, and detailed fixture drawings
- Coordinated with architects, consultants, and construction managers to ensure adherence to brand standards, codes, and budget requirements
- Developed 3D models and visualization to support internal reviews and client presentations
- Integrated sustainable materials and energy-efficient systems into store and fixture designs
Education
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CUNY Brooklyn College
MFA, Theater Set Design
2005 – 2008
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Hamilton College
BA, Theater Set Design
2000 – 2004
Licenses & Certifications
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Certified Professional in Accessibility Core Competencies
IAAP
Dec 2022 –
Present
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Fitwel Ambassador
Center for Active Design
Apr 2022 –
Present
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LEED Green Associate
USGBC
Aug 2021 –
Present