5 Myths about Working with an Architectural Visualization Service

5 Myths about Working with an Architectural Visualization Service

3D Architectural visualization has disrupted the architectural world in a very positive way. Buyers and investors love to see detailed visual representations of a construction project on screen, perhaps on a VR headset. It simplifies marketing because architectural firms can upload the rendering on social media – many times at nearly zero cost – to reach potential customers.

The increasing use of 3D visualization also affects how architects work. It’s a useful tool for anybody working in the industry to establish a centralized communication channel through which all architectural design services, engineers, designers, and contractors may engage in a focused discussion. 3D visualization prevents conflicting ideas, discrepancies in planning, and a host of other possible mistakes during construction.

Photorealistic images have become standard practice. After all, this is an industry driven by quality visuals. Overall build quality still matters the most, but a lot of times, design and appearance are the aspects where architects can prove their expertise. In spite of its great potential, there are some myths floating around about the value of 3D architectural visualization services.

Timeframe problem

A common concern among freelance architectural 3D modelers is that the 3D visualization process takes too long and slows down the project timeline. The client can typically ask for immediate, standard, or non-urgent completion time with any typical architectural visualization service. A faster timeline comes at a higher price—this myth is almost entirely wrong. The visualization process can take too much time if the client opts for a regular completion schedule and at the same time asks for a lot of details in the highest available resolution.

To speed up the process, the visualization service can certainly do better with reference materials. Some firms provide a clear list of what files are required—for example, architectural plans, sketches, images, finishes, fixtures, furnishings, survey plans, and so on in the preferred file formats. If the firm does not have such a list, be sure to ask before hiring.


Proper documentation makes a big difference in speed. Moreover, accurate visualization done the first time removes the hassle of making a lot of revisions. The digital files can be further edited to change wall colors, furniture placement, fixtures, decorations, and landscaping even before construction starts. Maybe home buyers want simple alterations of a kitchen countertop or tile size for the bathroom, and all can be done after seeing the visualization.

Imagine a scenario where a home buyer places an order based solely on sketches without knowing how exactly the final product will look. In the middle of the construction process, the buyer spots some design elements that do not really fit personal preference and demands a change. The project takes more money than initially planned and requires much more time to complete due to unexpected changes. The point is that having 3D visualization done early in the design phase can help with the timeline instead of hurting it.

Faster is better

It takes time to create an accurate architectural visualization. Deadlines are always taken into consideration, but this never justifies recklessly rushing the project. Many architectural detailing services out there try to lure clients by claiming to have the fastest completion time. While this can be true, faster is not always better. High-quality visualization requires a detailed review of every single instruction and reference material provided by an architect.

Throwing all the ideas onto the screen will not work. If an architect must expedite the process, the best bet one has is to work with a larger firm that hires many professionals and owns an abundance of hardware resources to facilitate a much faster pace of work. The downside is that the price is likely to be much higher.

Fair price question

It is either too hard to find a trustworthy service, or there are so many of them to the point where choosing one that offers a genuinely fair price gets even more difficult. There are many architectural drafting services out there, and it’s easy to understand why some are overwhelmed by the options. Just like choosing contractors and interior designers to partner with for a project, it’s wise to narrow down the options based on several crucial factors, including communication, a proven track record of quality, client testimonials, and detailed quotes.

Utilize social media and online forums to get some suggestions from previous clients. The price depends on project complexity, size, details, and timeframe, among others. How well you provide instructions also counts because the job should be done more quickly given a clear project description. All those factors contribute to the difficulties in determining whether any given price is fair, but this does not mean you cannot get a reasonable one.

Architectural-specific websites often list some recommended firms along with types of services provided and prices. To actually know how much your 3D visualization project would cost, the best way is to ask for quotes from three or four different visualization firms. Compare the prices, estimated completion time, and how much you’re allowed to get involved in the work. Truth be told, there isn’t any fixed price because each visualization project is different.

RELATED: How Outsourcing to a CAD Design Company Can Improve Manufacturing Capabilities

The “fair price is impossible” myth actually takes root in yet another myth claiming ostensibly that good photorealistic visualization can only come from highly-paid experts’ hands. In the past, the 3D visualization workflow was separate from the design phase. Architects handed over CAD models to an expert or third-party service, which meticulously rendered the design to create lifelike quality.


These days, 3D CAD has improved so much that creating CAD models and their 3D visualizations can be done in the same software in a continuous workflow thanks to rendering plugins. Experienced professionals do a better job than beginners, but thanks to technology, even a new 3D modeling service can create at least acceptable quality for a relatively small fee.

When quality is comparable between one firm and another, it all comes down to professionalism elements. An excellent architectural visualization service should always be reachable during work hours and prompt in responding to every inquiry you have. There must be multiple communication channels, including phone calls, social media, and online meetings. In-person discussion is encouraged to make sure their inputs are taken into account throughout the project. In any case, the firm allows potential clients to check and verify their portfolios.

It is just like buying products from an established brand and newcomer; even if you end up with the same quality, you most likely pay more for the former because the extra cost also covers customer service, warranty, and prestige in addition to the product itself. The extra cost still makes a fair price.

More stuff makes a good visualization

The devil is in the details, but at the same time, less is more. Before hiring an architectural visualization service, always check the portfolio. Avoid any firm that showcases cluttered visualization, no matter how detailed it is.

A detailed image can be a minimalistic one. A home buyer wants to imagine how it feels to live inside a house and relax on the balcony, which means there should be a lot of space. Be confident with what you want the visualization to be instead of just taking every suggestion without a second thought. More is not always better. If this is your first time working with a visualization firm, do not pay to include clutter.

Originality is almost impossible

No one needs to reinvent the wheel. In the world of architectural visualization, the old adage can be relevant in some cases. However, you should not look away from the opportunity to come up with a unique idea. While it is not easy to stand out from the crowd, especially in a property market flooded with buyers who demand the same latest trendy style, every new construction project is an excellent platform for an ArchiCAD design service to expand and intensify buyers imaginations.

Do not believe in an architectural visualization service that says it’s almost impossible to create something unique. The firm works for you and follows your instruction; when you understand that you are in charge of the project, you can dictate how creative the firm can be. An architect who has put so much time and energy into designing a new building certainly does not want the visualization to undermine the effort.

Cad Crowd’s architectural design services are here to help

At Cad Crowd, we work with some of the best architectural design contractors and rendering services. Regardless of the type of service you’re looking for, we can help. Find out how it works today.