Overview:
This project presents the complete development of a high-end jewelry necklace, created for a local client, covering every stage of the product design process — from initial concept to final CGI visuals and animation.
The goal was to design a timeless piece with a strong visual identity, a high level of detail, and real manufacturing feasibility, combining classical references with contemporary design and production technologies.
Concept & Creative Direction:
The piece is based on the Greek Key (Meander) geometric pattern, a historical symbol of continuity, eternity, and balance.
This motif was reinterpreted in a modular way to form the chain, creating a continuous, rhythmic, and sophisticated visual flow.
The central diamond-shaped pendant was designed as the focal point of the piece, featuring a Rubi red gemstone, which contrasts with the gold metal and reinforces the necklace’s premium character.
More than a jewelry piece, this necklace is the result of a structured, technical, and creative process.