I'm a internet marketer, hardcore gamer, and car enthusiast. What does any of these have to do with architecture? Everything. An architect needs to become the audience. Only then can big ideas spawn.... Read more

I'm a internet marketer, hardcore gamer, and car enthusiast. What does any of these have to do with architecture? Everything. An architect needs to become the audience. Only then can big ideas spawn. Ideas that are big enough to be translated into any medium or channel. As the great samurai Musashi Miyamoto once said: "Know the smallest things and the biggest things. The shallowest of things to the deepest of things. Once you attain bushido, there will be not one thing you cannot see."