Description:Forget the stereotype. Forget what the perfume industry does.
NB: Open attachments only when you get to the part that says ''Attachment"
Here is Why, How & What we do:
-People are looking for a signature fragrance.
-The shopping experience is bad.
-The Industry is innovation deprived.
- We want to bring the fragrance shopping experience home by breaking the barrier of scent across a screen.
With the help of perfumers & social psychologists have smelled and studied all 24000+ Fragrances in the Market;
To find your signature fragrance in 4 Easy Steps:
1- Take the SCENT CHARACTER ANALYSIS (an interactive online questionnaire where you answer questions on perfume mood/personality, perfume season, diet, skin type, age, preferences, etc) Attached: Main Page, Scent Character Analysis. After consumers finish this test, they provide their details and we send them a special sample box.
2- Receive your unique selected perfume results (based on questions answered) in a package containing 5 samples (5 x 1 mL samples of your results) Attached: Sample Picture And their dimensions. Samples are labelled by numbers and need to log on to discover the story behind each fragrance and why chosen for you.
3- Login to discover what those mystery fragrances are. Smell the fragrance and pick you signature fragrance. Attached: The discovery page.
4- buy the bottle or subscribe to our membership: A 15 mL rebottled version of your fragrance with your name engraving for about 30/40$/month. Attached: 15 mL Membership bottle and the replenishment bottle.
AURA (Attached: Logo) is an online perfume Subscription business that breaks the barrier of smelling across a screen
Its Mission: To find your Signature Perfume, using an Algorithm.
The Brand: The Art & Science of Self-Expression; Through Scent
The Persona: A Young (30s) Q (Q from James Bond) Who's a refined man, Scientist, Artist, Charming, Crisp, Sophisticated, In a suit and on top of it a lab coat. He takes tremendous pride in his expertise and innovation in meeting the needs of the people he serves.
The Brand Guidelines: Attached (aura guidelines)
The Target Audience:
Demographic: Upper Class, 20-44, unisex.
1- Hedonistic & Narcissistic (Fashionistas). What they consume either elevates them in the social hierarchy or keeps them where they are. Pricing is therefore a signaling mechanism. They fear Looking inconsistent - Losing their rank in the social hierarchy - Losing their appeal - Being caught wearing ''fake'' - Products PUSHED at them - Missing out. They yearn for: Become rich & famous - Moving up the social hierarchy - Being more confident in their skin - Feeling more unique (internally & externally). Worldviews: Pessimistic - Hedonistic - Selfish - Not politically opinionated.
2- Intellectuals. What they consume is routed in reason & hollistic Value (time saved, benefits, price signal, quality). They fear: Being inconsistent or seeming stupid - not fulfilling their life's purpose/dreams - The unfolding of a dim future - Not getting their version of a deal - PUSH Advertising - Wasting Time. They yearn for: Becoming wealthy - a life of fulfilment & abundance - Great service. Worldviews: Optimists - Skeptics - Self-less - Libertarian.
The Requirements of the Contest:
1- A package that contains 5 x 1 mL samples (step 2/3 of experience)
2- A package for our 15 mL membership packaging (step 4 of experience)
3- A simple package for the monthly replenishment bottle.
4- Additional cards that come with each of the above boxes with instructions
5- A bag that holds the above packages (to be shipped by courier company)
6- A gift box that contains the attached picture (test tube that has the customized message and what to do next - log on to receive sample box of 5 samples)
Boxes I personally like:
-Imaginary authors box packaging
-Boss the collection fragrance box
- Macallan boxes
- Louis Vuitton Boxes
- Penhaligons Anthology eau sans pareil box
- Tag Heuer The Connected's box
All vector based document should be accompanied by measurements.
Wants:Executable industrial design that can be submitted directly to manufacturers to produce.
The requirement is to meet the luxury quality of the niche perfumery brands, while exceeding the expectations in creativity by re-imagining what fragrance packaging is.
1- Tactile multiple layered packaging material that builds tension after every layer is remove.
2- Sample packaging and 15 mL packaging should be recognizably linked with similar elements + materials.
3- Packaging should consider unboxing "unveiling" with a surprise
4- Packaging should be within shipping courier standards
5- Packaging should involve traditional craftsmanship and futuristic look/feel
6- Japanese minimalism
7- Clever use of material in unconventional ways
8- BOX PRODUCTION SHOULD BE NO MORE THAN 10$/UNIT
1. People that experience the package want to share on social media (there is excitement in opening)
2. People do not want to throw away the box
3. tells our brand story (artsy, futuristic/game changing, scientific)
4. Honest luxury
Don't Wants:Just a simple boring luxury box. Having high quality and luxury feel is just the beginning.
No link to the brand identity of a expert using art and science to find your perfect fragrance.
Something that requires incredibly expensive materials and is completely impractical
Ask for Sample:Samples are required from the finalists. The winner is required to make (3x) functional product of each of the following: 1. Samples package (with directions) 2. 15ml subscription package (with directions) 3. Simple Packaging for 15ml monthly replenishment 4. Gift Box (with test tube containing gift message/promo code)
- Adobe Illustrator
Additional Information-Please include space to put coffee beans in the 5 x 1ml packaging. It is used to reset your sense of smell between smelling the different samples.
-test tube size: 15.7cm height, 2cm width
1- Package 1: (Sample Packaging)
a. Objective: share unique samples to consumers
b. Contains: 5 x 1 mL samples (step 2/3 of experience); directions to use and connect to website
c. Direction Text:
Welcome to the AURA Experience.
To retrieve the treasures of this coffer, log back in to Auraperfumes.com
Our Master Perfumer recommends you,
1. Roll the sample on your skin.
2. Wait 20 seconds - Smell
3. Repeat with the next sample
d. Emotional Feel: Like opening a treasure box. Layers inside will expose them to their signature fragrance.
2- Package 2: (15ml Packaging)
a. Objective: A beautiful box that introduces them to the exclusive membership of getting their signature perfume Monthly
b. Contains: 15 mL membership spray bottle (step 4 of experience)
c. Direction Text:
This will be hand written in a paper of your choice. It will say:
We're elated to bestow upon you moments of rapture every time you disperse your perfume on you. We're sure it tells a scented story of who you are.
Congratulations on your AURA membership.
Bear in mind that we will contact you in the near future.
We are going to work together to create your 1/1 Personalized Perfume.
But for now, stay humble as you get engulfed with scent compliments.
Aboudy - AURA CEO
d. Emotional Feel: Like opening a personal package that is about to change their image/look
3- Package 3: (A gift Packaging)
a. Objective: A beautiful mystious box that has a surprise inside. People won’t know what it is.
b. Contains: Test tube with cork lid. Inside test tube is a personal message from a person that gifted them
c. Direction Text: The text will be inside the test tube. It will have the wishes of the gifter and how to proceed and start the aura experience.
d. Emotional Feel: A personal surprise gift.
#3 AURA rev3 by Michael Dimou
- Autodesk Fusion 360 — au.pack.7
- Autodesk Fusion 360 — au.pack.8
- Autodesk Fusion 360 — au.pack.9
- Autodesk Fusion 360 — au.pack.10
- Autodesk Fusion 360 — au.pack.11
- Autodesk Fusion 360 — au.pack6.8
- Autodesk Fusion 360 — au.pack6.9
- Autodesk Fusion 360 — au.pack6.10
- Autodesk Fusion 360 — au.pack6.11
- Autodesk Fusion 360 — au.pack6.12
- Autodesk Fusion 360 — au.pack6.13
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- Autodesk Fusion 360 — au.pack6.18
- Autodesk Fusion 360 — au.pack6.19
- Autodesk Fusion 360 — au.pack6.20
- Autodesk Fusion 360 — au.pack6.21
- Autodesk Fusion 360 — au.pack6.22
- Autodesk Fusion 360 — au.pack.rev6 v3
#2 AURA rev2 by Michael Dimou
- Autodesk Fusion 360 — au.pack.15
- Autodesk Fusion 360 — au.pack.16
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- Autodesk Fusion 360 — au.pack.18
- Autodesk Fusion 360 — au.pack.19
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- Autodesk Fusion 360 — au.pack.22
- Autodesk Fusion 360 — au.pack.23
- Autodesk Fusion 360 — au.pack.24
- Autodesk Fusion 360 — au.pack.25
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