Shark attack - Ultra Sonic ToothBrush for kids

This is an Industrial design development project for Ultrasonic tooth brush. The thought process during the development of the form of the product was to keep the design extremely soft and playful. The idea here is to have the form of the product as a fish cartoon character. While the product is in use, it seems as though the user (kid) is swallowing the fish, bringing in the playful attribute of the product. The form of the product has evolved in 3 iterations. During the development of the form, consideration has been given to the manufacturing process, assembly snd internal component dimensions.
new-product-development product-design toy-design