Industrial Design - Pet Water Bottle - Concept to Manufacture - 2024

I was briefed by a Brooklyn, NYC based brand to design an innovative new bottle to serve the luxury pet market. The lineup uses nostalgic colourways which are based on familiar 90's toys. The Lil'Gulp is a fully considered product that has been very well received by the market at a retail price of $35USD. Through a process of iterative development with 7x prototypes, the design overcomes leaking, hygiene and functional issues that cause competitor products to fail. The project raised $142,000 in 40 days on Kickstarter, before fully launching to market in Autumn 2024.​​​​​​​ Opportunity Existing pet bottles are typically low value and poorly executed, with poor functionality and lacking in thoughtful design and aesthetic appeal. A major issue was leaking bottles and a short usable life. I was commissioned to eliminate a list of pain points. A high priority of the brief was the need for a pleasing user experience and a fun product personality. Solution The result is a lasting, carefully considered lifestyle product with best in class functionality and quality. I worked closely with the brand and the chosen suppliers to create a product with high attention to detail, beautiful finishes and an excellent user experience for both humans and pets. ​​​​​​​ © All image rights reserved by the client or DesignLDN Ltd. Contact before re-use of images.