Babylist Milou Bath Range: Three Products, One Family

A bath range designed to stay on the shelf, not be hidden after bedtime. Three objects, one family. Client · Babylist, delivered through Gembah Sector · Baby & nursery Services · Industrial design, CMF, design for manufacture Engagement · Three launch products, concept to factory handoff The challenge Baby bath accessories are a commodity market. The leaders compete on function, safety certification and bright primary colours that signal child at ten paces. The products work and they sell, but they are designed to be stuffed into a caddy, not placed on a shelf. Milou carries the line designed for routine, but never ordinary, so these had to hold a higher standard. The approach The three products were designed around a shared CMF system rather than drawn individually and colour matched afterwards. Two colourways run across the family, White with Mint and White with Taupe, each built on the same warm base white with a single accent, so the products read as a set on a bathroom shelf without needing to be placed side by side. The outcome The rinse cup set the design language. Its Soft Edge, a flexible silicone strip bonded to the rim, rests against a baby's forehead during hair rinsing and keeps water out of the eyes. Gentle radii, clean parting lines and surfaces that feel warm rather than clinical carried forward into the bin and the cups. Our role Enki led ground up industrial design and design for manufacture across three Milou bath products, delivered through Gembah. Scope covered concept development, shared CMF definition across both colourways, and detailed design of the rinse cup, the toy bin and the stacking cups. Enki supported supplier evaluation and carried the products through to factory handoff. “A single product can be good by accident. A range of products that feel like one family can only happen by design.” Ben Jones, Founder, Enki Product Development