Beach Bum

in Consumer Products held by Howard Steinberg
Contest Closed
I want to reinvent the Beach Chair as the foundation of a full line of beach/picnic products that are superior in function with highly elegant design. Most products today are less than comfortable o extremely clumsy to use and transport. While cliched to say, I want to bring Apple design sensibility to this sleepy old category.
Minimalism. Not about features. About the absence of features. Light. Simple. Easy to use. Easy to transport. Comfortable, especially for aging population with high incidence of back problems. Think advanced materials for structural integrity and perhaps supportive foam cushioning. Assume this will be a premium cost product which is OK for starters.
Don't Wants:
Derivatives of the traditional. Or heavy complex contraptions that require additional elements for transporting.
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