{"id":3649,"date":"2018-07-10T22:24:47","date_gmt":"2018-07-11T04:24:47","guid":{"rendered":"https:\/\/www.cadcrowd.com\/blog\/?p=3649"},"modified":"2018-09-03T21:38:12","modified_gmt":"2018-09-04T03:38:12","slug":"how-crowdsourcing-industrial-design-can-evolve-a-new-product-idea","status":"publish","type":"post","link":"https:\/\/www.cadcrowd.com\/blog\/how-crowdsourcing-industrial-design-can-evolve-a-new-product-idea\/","title":{"rendered":"How Crowdsourcing Industrial Design Can Evolve New Product Ideas"},"content":{"rendered":"<p>Ever wonder where \u201cthings\u201d came from or how they got started? Obviously they didn\u2019t magically appear and at some point someone had the idea of developing a new widget, or improving an existing one. As members of the human race that\u2019s just what we do: look for ways to make our lives simpler and more efficient.<\/p>\n<p>The Technology Age has taken us ahead by leaps and bounds because we are no longer confined to the potential of our brains, as now we have extensions of our brains \u2013 computers. A skilled computer-assisted design (CAD) expert with an idea can produce incredible design plans or <a href=\"https:\/\/www.cadcrowd.com\/manufacturing-services\/prototype-design-services\" target=\"_blank\" rel=\"noopener\">new prototypes designs<\/a>.<\/p>\n<p>Cad Crowd realized this potential and needed a way to integrate ideas with the skills of engineering wizards. Finding experienced and qualified <a href=\"https:\/\/www.cadcrowd.com\/\" target=\"_blank\" rel=\"noopener\">CAD services<\/a>\u00a0experts was a process, but we gathered a database of individuals that span the globe. The next part was finding ideas for our designers to work on, so contests were created. Starting with an idea, clients work with <a href=\"https:\/\/www.cadcrowd.com\/engineering\/mechanical-engineering\" target=\"_blank\" rel=\"noopener\">mechanical engineers<\/a> and CAD designers to crowdsource product ideas into tangible real-world products. The results can be astounding, and Cad Crowd has now become the keystone for inventors and CAD specialists. Let\u2019s take a look at some past contests in the field of technology.<\/p>\n<p>The camera has become a way of life and now users can record practically anything they want in an instant. One of our clients wanted a camera that would always be accessible, without having to search for it in a pocket or purse, or even having to carry it. This person thought that wearing it as a necklace would be the answer and began a <a href=\"https:\/\/www.cadcrowd.com\/how-it-works\/contests\" target=\"_blank\" rel=\"noopener\">crowdsourcing design ideas<\/a>. The proposals rolled in from our designers around the world.<\/p>\n<p><strong><a href=\"https:\/\/www.cadcrowd.com\/contest\/1937-wearable-lifestyle-camera-necklace\" target=\"_blank\" rel=\"noopener\">Wearable Lifestyle Camera Necklace &#8211; Entry #1 by REDA<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3652\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Wearable-Lifestyle-Camera-Necklace-Entry-1-by-REDA-1024x636.jpg\" alt=\"Wearable Lifestyle Camera Necklace \u2013 Entry #1 by REDA\" width=\"640\" height=\"398\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Wearable-Lifestyle-Camera-Necklace-Entry-1-by-REDA-1024x636.jpg 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Wearable-Lifestyle-Camera-Necklace-Entry-1-by-REDA-300x186.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Wearable-Lifestyle-Camera-Necklace-Entry-1-by-REDA-768x477.jpg 768w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Wearable-Lifestyle-Camera-Necklace-Entry-1-by-REDA.jpg 1216w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Designer REDA thought if it\u2019s a camera, then it should at least look like one\u2026sort of.<\/p>\n<p><strong><a href=\"https:\/\/www.cadcrowd.com\/contest\/1937-wearable-lifestyle-camera-necklace\" target=\"_blank\" rel=\"noopener\">Spaggiari design proposal &#8211; Entry #5 by Spaggiari Andrea<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3655\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Spaggiari-design-proposal-Entry-5-by-Spaggiari-Andrea-1024x731.jpg\" alt=\"Spaggiari design proposal \u2013 Entry #5 by Spaggiari Andrea\" width=\"640\" height=\"457\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Spaggiari-design-proposal-Entry-5-by-Spaggiari-Andrea-1024x731.jpg 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Spaggiari-design-proposal-Entry-5-by-Spaggiari-Andrea-300x214.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Spaggiari-design-proposal-Entry-5-by-Spaggiari-Andrea-768x548.jpg 768w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Spaggiari-design-proposal-Entry-5-by-Spaggiari-Andrea.jpg 1025w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Whereas designer Spaggiari Andrea packed a lot into this design, including a 2-inch screen, microphone, and speaker. Its presence around someone\u2019s neck will surely arouse curiosity. You can even match it to your wardrobe by changing the faceplate color.<\/p>\n<p><strong><a href=\"https:\/\/www.cadcrowd.com\/contest\/1937-wearable-lifestyle-camera-necklace\" target=\"_blank\" rel=\"noopener\">!CU \u2013 All seeing eye camera &#8211; Entry #4 by Decker<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3656\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/CU-\u2013-All-seeing-eye-camera-Entry-4-by-Decker-1024x549.png\" alt=\"!CU \u2013 All seeing eye camera \u2013 Entry #4 by Decker\" width=\"640\" height=\"343\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/CU-\u2013-All-seeing-eye-camera-Entry-4-by-Decker-1024x549.png 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/CU-\u2013-All-seeing-eye-camera-Entry-4-by-Decker-300x161.png 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/CU-\u2013-All-seeing-eye-camera-Entry-4-by-Decker-768x412.png 768w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/CU-\u2013-All-seeing-eye-camera-Entry-4-by-Decker.png 1588w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Designer Decker thought discretion was the way to go and provided this teardrop pendant. It\u2019s classy and unobtrusive but there when you need it.<\/p>\n<p><strong><a href=\"https:\/\/www.cadcrowd.com\/contest\/1937-wearable-lifestyle-camera-necklace\" target=\"_blank\" rel=\"noopener\">Camera Necklace by &#8211; Entry #12 by Anne Pauley<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3657\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Camera-Necklace-by-Entry-12-by-Anne-Pauley-1024x820.jpg\" alt=\"Camera Necklace by - Entry #12 by Anne Pauley\" width=\"640\" height=\"513\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Camera-Necklace-by-Entry-12-by-Anne-Pauley-1024x820.jpg 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Camera-Necklace-by-Entry-12-by-Anne-Pauley-300x240.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Camera-Necklace-by-Entry-12-by-Anne-Pauley-768x615.jpg 768w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/Camera-Necklace-by-Entry-12-by-Anne-Pauley.jpg 1116w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>A slave to fashion? Check out this piece that designer Anne Pauley describes as an \u201corganic sculpted necklace with an embedded camera.\u201d Who\u2019d know?<\/p>\n<p>Still on the subject of cameras, this next contest sponsor wanted an underwater drone shaped like a fish to examine the bottom of a lake 300 feet down. This contest had very specific size limits and the designers were told the drones would need to be able to operate at the frigid temperatures found at such depths.<\/p>\n<p><strong><a href=\"https:\/\/www.cadcrowd.com\/contest\/1294-underwater-drone\" target=\"_blank\" rel=\"noopener\">Fish Drone &#8211; Entry #5 by Adam<\/a><\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3659\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/5-Fish-Drone-by-Adam-1024x489.jpg\" alt=\"#5 Fish Drone by Adam\" width=\"640\" height=\"306\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/5-Fish-Drone-by-Adam-1024x489.jpg 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/5-Fish-Drone-by-Adam-300x143.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/5-Fish-Drone-by-Adam-768x366.jpg 768w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/5-Fish-Drone-by-Adam.jpg 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Designer Adam\u2019s entry looks like it checked all the boxes. His design features a back propeller but still stayed within the required overall measurement of 2.5 feet long, 2 feet high and about 6 inches wide.<\/p>\n<p><strong><a href=\"https:\/\/www.cadcrowd.com\/contest\/1294-underwater-drone\" target=\"_blank\" rel=\"noopener\">Underwater drone &#8211; Entry #7 by REDA<\/a><\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3661\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/7-Underwater-drone-by-REDA-1024x762.jpg\" alt=\"#7 Underwater drone by REDA\" width=\"640\" height=\"476\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/7-Underwater-drone-by-REDA-1024x762.jpg 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/7-Underwater-drone-by-REDA-300x223.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/7-Underwater-drone-by-REDA-768x572.jpg 768w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/7-Underwater-drone-by-REDA.jpg 1028w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>Another concept by designer REDA provided a submersible drone design that looks like it can do the job admirably.<\/p>\n<p><strong><a href=\"https:\/\/www.cadcrowd.com\/contest\/1294-underwater-drone\">Underwater drone V3 &#8211; Entry #8 by REDA<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3662\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/8-Underwater-drone-by-REDA-1024x682.jpg\" alt=\"#8 Underwater drone by REDA\" width=\"640\" height=\"426\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/8-Underwater-drone-by-REDA-1024x682.jpg 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/8-Underwater-drone-by-REDA-300x200.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/8-Underwater-drone-by-REDA-768x512.jpg 768w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/8-Underwater-drone-by-REDA.jpg 1586w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>In another submission by this same designer, a fishier appearance was suggested. And just like a fish, the insides of the underwater drone needed to be soft. At the bottom of a lake, a jelly-like substance would help stabilize the pressure. Wouldn\u2019t want the fish drone getting the bends by resurfacing too quickly, now would we?<\/p>\n<p>The next device uses cameras to see where it\u2019s going, and a good thing because it\u2019s a robotic lawn mower. Although these types of grass cutting machines have been available for a while, this contest holder wanted it to have a distinctive look and our designers were bang on.<\/p>\n<p><strong><a href=\"https:\/\/www.cadcrowd.com\/contest\/1080-robot-lawn-mower\">Robotic Lawn mower &#8211; Entry #29 by rprithvirajan<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3664\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/29-Robotic-Lawn-mower-by-rprithvirajan-1024x428.jpg\" alt=\"#29 Robotic Lawn mower by rprithvirajan\" width=\"640\" height=\"268\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/29-Robotic-Lawn-mower-by-rprithvirajan-1024x428.jpg 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/29-Robotic-Lawn-mower-by-rprithvirajan-300x125.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/29-Robotic-Lawn-mower-by-rprithvirajan-768x321.jpg 768w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/29-Robotic-Lawn-mower-by-rprithvirajan.jpg 1350w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>This one by designer rprithvirajan would certainly be a welcome convenience to take the drudgery out of this perennial task. Cameras are installed front and back so that Bruno won\u2019t be disturbed while he\u2019s asleep on the lawn.<\/p>\n<p><strong><a href=\"https:\/\/www.cadcrowd.com\/contest\/1080-robot-lawn-mower\">Robot tondeuse &#8211; Entry #10 by iliasouasfi<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3665\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/10-robot-tondeuse-by-iliasouasfi-1024x768.jpg\" alt=\"#10 robot tondeuse by iliasouasfi\" width=\"640\" height=\"480\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/10-robot-tondeuse-by-iliasouasfi-1024x768.jpg 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/10-robot-tondeuse-by-iliasouasfi-300x225.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/10-robot-tondeuse-by-iliasouasfi-768x576.jpg 768w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/10-robot-tondeuse-by-iliasouasfi.jpg 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>This machine by designer iliasouasfi looks like a little car that would drive around your lawn while bringing grass blades down to size.<\/p>\n<p><a href=\"https:\/\/www.cadcrowd.com\/contest\/1080-robot-lawn-mower\" target=\"_blank\" rel=\"noopener\"><strong>LadyBug Lawn &#8211; Entry #3 by REDA<\/strong><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3667\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/LadyBug-Lawn-Entry-3-by-REDA-1024x576.jpg\" alt=\"LadyBug Lawn - Entry #3 by REDA\" width=\"640\" height=\"360\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/LadyBug-Lawn-Entry-3-by-REDA-1024x576.jpg 1024w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/LadyBug-Lawn-Entry-3-by-REDA-300x169.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/LadyBug-Lawn-Entry-3-by-REDA-768x432.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Ladybugs are a great insect to have around and obviously designer REDA thinks so too with this design. You absolutely know that if any owner had this mower it would be getting its own pet name.<\/p>\n<p>Cameras or no cameras, the scope of <a href=\"https:\/\/www.cadcrowd.com\/projects\" target=\"_blank\" rel=\"noopener\">CAD design contests<\/a> on Cad Crowd are limitless because they all begin with your idea. Consumers are constantly looking for something new or improved, and if it\u2019s built there\u2019ll be someone to buy it. Give your idea the breath of life by starting your own design contest with us. We\u2019ve already taken care of the hardest part: putting you in contact with talented <a href=\"https:\/\/www.cadcrowd.com\/engineering\" target=\"_blank\" rel=\"noopener\">freelance engineers<\/a> and designers. It\u2019s a win-win situation.<\/p>\n<p>Contests are not all we offer here on Cad Crowd. For companies with large or highly confidential project, we connect clients directly with a vetted design professional based on scope of the work. Want to know more? Here\u2019s <a href=\"https:\/\/www.cadcrowd.com\/how-it-works\" target=\"_blank\" rel=\"noopener\">how it works<\/a>. Let us connect you with one of our experienced designers today and get started on your next project.<\/p>\n<p>Your idea, small or large, may be something we\u2019ve all been waiting on for a very long time. Let us help. Get a <a href=\"https:\/\/www.cadcrowd.com\/quote\" target=\"_blank\" rel=\"noopener\">free quote today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder where \u201cthings\u201d came from or how they got started? Obviously they didn\u2019t magically appear and at some point someone had the idea of developing a new widget, or improving an existing one. As members of the human race that\u2019s just what we do: look for ways to make our lives simpler and more [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":3672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ep_exclude_from_search":false,"footnotes":""},"categories":[129,44],"tags":[],"class_list":["post-3649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contests","category-product-design"],"aioseo_notices":[],"spectra_custom_meta":{"_edit_lock":["1541446171:12"],"_edit_last":["1"],"ampforwp_custom_content_editor":[""],"ampforwp_custom_content_editor_checkbox":[null],"ampforwp-amp-on-off":["default"],"_thumbnail_id":["3672"],"cc_activity_id":["39905"],"_uag_page_assets":["a:9:{s:3:\"css\";s:0:\"\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:0:{}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1776949387\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3.jpg",5000,3337,false],"thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3-150x150.jpg",150,150,true],"medium":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3-300x200.jpg",300,200,true],"medium_large":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3-768x513.jpg",640,428,true],"large":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3-1024x683.jpg",640,427,true],"1536x1536":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3.jpg",1536,1025,false],"2048x2048":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3.jpg",2048,1367,false],"post-thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3-379x196.jpg",379,196,true],"sticky-post-thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3-789x200.jpg",789,200,true],"archive-post-thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3-180x180.jpg",180,180,true],"yarpp-thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2018\/07\/07a0b72d2a5f95a8e66321ff3f62a6a3.jpg",120,80,false]},"uagb_author_info":{"display_name":"Richard Hand","author_link":"https:\/\/www.cadcrowd.com\/blog\/author\/richard-hand\/"},"uagb_comment_info":0,"uagb_excerpt":"Ever wonder where \u201cthings\u201d came from or how they got started? Obviously they didn\u2019t magically appear and at some point someone had the idea of developing a new widget, or improving an existing one. As members of the human race that\u2019s just what we do: look for ways to make our lives simpler and more&hellip;","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ever wonder where \u201cthings\u201d came from or how they got started? Obviously they didn\u2019t magically appear and at some point someone had the idea of developing a new widget, or improving an existing one. 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