{"id":15929,"date":"2020-02-13T15:19:00","date_gmt":"2020-02-13T21:19:00","guid":{"rendered":"https:\/\/www.cadcrowd.com\/blog\/?p=15929"},"modified":"2021-12-30T21:58:55","modified_gmt":"2021-12-31T03:58:55","slug":"ways-digital-product-rendering-can-help-furniture-manufacturers-with-marketing","status":"publish","type":"post","link":"https:\/\/www.cadcrowd.com\/blog\/ways-digital-product-rendering-can-help-furniture-manufacturers-with-marketing\/","title":{"rendered":"27 Ways Digital Product Rendering Can Help Furniture Manufacturers with Marketing"},"content":{"rendered":"\n<p>Have you ever seen a product image so crisp and finely detailed that you could have sworn it was a photograph? Maybe the image almost seemed too refined and put together to even be real. You were probably pleasantly surprised when you found out that it was actually a 3D rendering, not a photograph.<\/p> <p>3D rendering, the creation of a digital image from a photograph or prototype, has begun to take the manufacturing industry by storm. Everyone from <a href=\"https:\/\/www.cadcrowd.com\/s\/other\/automotive-design\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">automobile design companies<\/a> to real estate firms have latched onto this technology and used it to help market and sell their products. <\/p> <p><a href=\"https:\/\/www.cadcrowd.com\/blog\/3d-rendering-15-reasons-to-use-3d-photorealistic-rendering-at-your-furniture-company\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Furniture manufacturers (opens in a new tab)\">Furniture manufacturers<\/a>, in particular, have begun to incorporate 3D rendering into their operations and marketing practices. With the innovative capabilities that photorealistic rendering affords them, they have been able to upgrade their marketing campaigns to new heights. <\/p> <p>Are you curious as to how furniture manufacturers use digital <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cadcrowd.com\/s\/product-design\" target=\"_blank\">product rendering freelancers<\/a> to draw in higher conversion rates? Here are 27 ways in which photorealistic rendering continues to help furniture manufacturers market their products.&nbsp; <\/p> <h2 class=\"wp-block-heading\">What Is Digital Product Rendering\nfor Furniture?<\/h2> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"600\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Furniture-bed-3D-rendering.jpg\" alt=\"Furniture-bed-3D-rendering\" class=\"wp-image-15931\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Furniture-bed-3D-rendering.jpg 750w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Furniture-bed-3D-rendering-300x240.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure> <p>Imagine a product rendering of a bed so\nrealistic that you are tempted to brush your hand over its soft texture. <\/p> <p>Thanks to 3D rendering technology, marketers\nare able to digitally assemble images from photographs and prototypes that\ncontain the most minute details, such as a surface irregularity or a specific\nlighting angle. Together, these details can create an image so realistic that\nit rivals that of one taken from a camera. <\/p> <p>Due to its inexpensive pricing and fast turnaround, an increasing number of <a href=\"https:\/\/www.cadcrowd.com\/s\/consumer-products\/furniture-design\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">furniture companies<\/a> are turning to digital product rendering to produce product images for their catalogs and websites. <\/p> <h3 class=\"wp-block-heading\"><strong>Benefits and Features<\/strong><\/h3> <p>3D rendering gives artists complete control over the end result of an image. Everything from lighting to the exact angle through which the image is viewed can be adjusted. Companies no longer have to invest in travel, props, photographers, and <a href=\"https:\/\/www.cadcrowd.com\/s\/architectural-design\/interior-design\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">interior design services<\/a> to obtain a desired look. <\/p> <p>Below is a list of several key benefits and\nfeatures that digital product rendering offers furniture companies. <\/p> <ul class=\"wp-block-list\"><li>Perfect lighting and angles<\/li><li>Astonishing accuracy and precise product measurements<\/li><li>Streamlined branding<\/li><li>Quick edits<\/li><\/ul> <h2 class=\"wp-block-heading\">Areas Where Furniture Companies Place 3D Rendering\nImages to Market Their Products<\/h2> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"641\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Furniture-nightstand-3D-rendering.jpg\" alt=\"Furniture-nightstand-3D-rendering\" class=\"wp-image-15932\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Furniture-nightstand-3D-rendering.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Furniture-nightstand-3D-rendering-300x240.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Furniture-nightstand-3D-rendering-768x615.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <p>One of the most beautiful things about 3D\nrendering technology is that there are no limits as to what it can be used for.\nEven as the world appears to advance past traditional mediums, such as print\nadvertising and billboards, companies have found uses for 3D rendering in both\ntraditional and emerging marketing platforms. <\/p> <h3 class=\"wp-block-heading\">Online\/Web Marketing<\/h3> <p>For online and web marketing, 3D rendering is\ntypically used in: <\/p> <ul class=\"wp-block-list\"><li>Blogs<\/li><li>Emails<\/li><li>Videos<\/li><li>Web pages<\/li><\/ul> <p>Some furniture companies add interactive\naspects to their online images, allowing users to manipulate and adjust them to\ngain a deeper perspective into their features. They may also be able to\ncustomize furniture by changing their colors or sizes.&nbsp; &nbsp; <\/p> <h3 class=\"wp-block-heading\">Offline\/Print Materials<\/h3> <p>3D rendering isn\u2019t limited to online\nmaterials. Companies have used photorealistic images in:<\/p> <ul class=\"wp-block-list\"><li>Print ads in magazines and newspapers<\/li><li>Billboards<\/li><li>Product packaging<\/li><\/ul> <p>While offline and print materials obviously\nlack the interactive qualities provided by digital forms, they are still\neffective in attracting interest from users through their high-quality imagery.<\/p> <h3 class=\"wp-block-heading\">New Product Staging<\/h3> <p>The old method for staging products is expensive and time-consuming. Rather than taking hours on end arranging photoshoots for products, companies are electing to stage new products using 3D rendering. These photorealistic images can be placed in almost any setting you could imagine: an outside deck facing the ocean, the roof of a hotel in the city, or even a barn in the countryside. <\/p> <p>This is only a small list of the benefits digital product rendering can bring furniture marketers. As you will soon see, the possibilities that 3D visualization services offer furniture companies is tenfold. <\/p> <h2 class=\"wp-block-heading\">How 3D Product Rendering Can Help Furniture Manufacturers with Marketing<\/h2> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-urniture-3D-rendering.jpg\" alt=\"Living-room-urniture-3D-rendering\" class=\"wp-image-15934\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-urniture-3D-rendering.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-urniture-3D-rendering-300x180.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-urniture-3D-rendering-768x461.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <h3 class=\"wp-block-heading\">1. Photorealistic Rendering Allows Companies to Showcase Fine Details in Furniture<\/h3> <p>Most customers do not have the opportunity, or\neven the time, to inspect furniture up-close in a traditional showroom. In the\npast, customers <em>could<\/em> view furniture\nin a print or online catalogue, but there was a limit as to what features they\ncould actually see in-depth. Even if they did try to zoom in on an image, they\nwere given a blurry, out-of-focus view of the product. This was, of course,\nuseless to them. <\/p> <p>Nowadays, furniture marketers can add 3D\nproduct renderings to their online catalogs. Users are able to zoom in and\ninspect everything from the seams to the nails on these digitally rendered\nproducts. Companies sometimes go a step further by adding component shots,\nbird\u2019s eye views, 360 views, and virtual reality (VR) or augmented reality (AR)\ncapabilities to their renderings. <\/p> <h3 class=\"wp-block-heading\">2. Furniture Companies Can Place Products in Specific Settings<\/h3> <p>Seeing a chair or sofa sitting by itself\nagainst an empty, white background will probably not entice most customers into\nbuying it. Without any sense of setting or background details, it is hard for\ncustomers to visualize the furniture pieces inside their own homes. <\/p> <p>With digital product rendering, furniture\nmarketers can place products inside any setting or background they choose.\nThese set-ups are known as lifestyle product shots. A chair can be placed\nbehind a desk inside a dorm. A sofa can be pushed along a brick wall in a game\nroom. A crib can be set inside a yellow nursery. The possibilities are endless.\n<\/p> <p>By placing furniture inside an actual setting,\nbuyers are more likely to respond to it in a positive and emotional manner than\nif it were shown alone. The company is not only selling the product itself, but\nalso the purpose for which it is made. <\/p> <h3 class=\"wp-block-heading\"><strong>3. Online Guests Can Seamlessly Customize Furniture\nModels<\/strong><\/h3> <p>Companies who use <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cadcrowd.com\/s\/3d-rendering-company\/3d-furniture-rendering\" target=\"_blank\">3D furniture rendering freelancers<\/a> save significant time and money compared to those who stick to traditional photography to capture their products. For instance, rather than separately shooting multiple furniture models in different styles and colors before uploading them online, companies can now directly upload a single 3D product model to their website. <\/p> <p>With the help of product rendering technology, designers then create different versions of the same furniture model, whether by color or by size, electronically. <\/p> <p>Say a customer likes the exterior design of a chair, but they aren\u2019t a huge fan of its magenta color. Maybe they want to see what the chair looks like in a darker shade. <\/p> <p>The user can customize the model for themselves by clicking on the different color options offered on the product page. In an instant, that magenta chair can switch to a deep navy blue. Some companies take this technology a step further and implement it into their ads, creating a unique, interactive experience for viewers. <\/p> <h3 class=\"wp-block-heading\"><strong>4. 3D Rendered Images Boost Email Newsletter Click Rates<\/strong><\/h3> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-3D-furniture-rendering.jpg\" alt=\"Living-room-3D-furniture-rendering\" class=\"wp-image-15935\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-3D-furniture-rendering.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-3D-furniture-rendering-300x169.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-3D-furniture-rendering-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <p>Email marketing is one of the most effective\nstrategies for maintaining customer loyalty and even reactivating interest in\ndormant customers. As a result, marketers are always looking for ways to grab\ntheir subscribers\u2019 attention and prevent them from sending their emails to the\ntrash bin. <\/p> <p>Attractive, eye-catching visuals play a key\nrole in how successful an email marketing campaign turns out. When promoting\nnew models, sales, and events, marketers must always accompany these headlines\nwith high-impact imagery. Photorealistic rendering has become the go-to source\nfor procuring these visuals, thanks to the high-quality images it produces. <\/p> <p>Artists are also able to create as many 3D\nproduct models as necessary within a short time period. Because some companies\nsend out emails as often as once a week, it is imperative that they provide\nfresh imagery for each email to avoid boring or annoying their subscribers. <\/p> <h3 class=\"wp-block-heading\"><strong>5. Businesses Can Save Time and Money by Using Product Visualization\nInstead of Photography<\/strong><\/h3> <p>Building a single piece of furniture for just one photoshoot is time-consuming, inefficient, and costly. You have to spend money and time assembling the furniture, hiring a photographer, and then repeating this tedious process until you finally finish photographing all of the furniture in your collection. <\/p> <p>Most photoshoots cost around several thousand dollars an item and take at least a week to shoot and edit. On the other hand, 3D rendering only costs a couple hundred dollars for a single image and typically takes around 24 hours to make. <\/p> <p>To create a digital rendering of your furniture collection, you can simply hire a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cadcrowd.com\/\" target=\"_blank\">CAD service<\/a> and they will take it from there. They can even spruce up the images with alluring background design and flattering lighting and angles. <\/p> <h3 class=\"wp-block-heading\"><strong>6. Marketers Can Choose Different Image Views to Showcase\nTheir Products<\/strong><\/h3> <p>Depending on a campaign\u2019s goals, one rendering\ntype may be more effective than the other. The three main renders are:<\/p> <ul class=\"wp-block-list\"><li>Lifestyle<\/li><li>Propped image<\/li><li>Isolated image<\/li><\/ul> <p><strong>Lifestyle<\/strong><\/p> <p>In a lifestyle image, the artist will place\nthe furniture in a real-life setting, such as a living room or bedroom. Luxury\nfurniture companies will often do this, as their customers are looking for\nproducts for places that they aspire to build or live in themselves. Background\nobjects and decorations can also be used to instill a sense of glamour and\nlavishness. This, in turn, will give customers deeper insight into the\nproduct\u2019s quality and price. <\/p> <p><strong>Propped<\/strong><\/p> <p>A propped image usually includes the item for\nsale along with several other objects in the background as decor. They are not\nmeant to distract or take attention away from the product for sale, but rather\nhelp present it in the best light. <\/p> <p><strong>Isolated<\/strong><\/p> <p>As the name implies, an isolated image only\ndisplays the furniture on sale. Most isolated images have a white background.\nOn the rare occasion, artists will create a black or brightly-colored\nbackground. Intricate textures, such as a rough concrete background, may also\nbe used. <\/p> <h3 class=\"wp-block-heading\"><strong>7. It Improves SEO Rankings<\/strong><\/h3> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Lifestyle-setting-furniture-3D-rendering.jpg\" alt=\"Lifestyle-setting-furniture-3D-rendering\" class=\"wp-image-15936\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Lifestyle-setting-furniture-3D-rendering.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Lifestyle-setting-furniture-3D-rendering-300x188.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Lifestyle-setting-furniture-3D-rendering-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <p>Want your website to rank higher? Implementing\nenticing images in ads, emails, and social media posts will help redirect\nviewers back to your website which will, in turn, improve your site\u2019s SEO. <\/p> <p>Adding and maintaining these images will be\ninstrumental in keeping your website in a well-ranked spot. That\u2019s why\ncompanies are turning to 3D rendering to produce them at a high-rate without\nsacrificing quality. Marketers are also careful to add alt tags, title tags,\nand descriptions to each rendering so search engine spiders can easily identify\nand index them. <\/p> <h3 class=\"wp-block-heading\"><strong>8. Digital Rendering Effectively Modernizes a Company\u2019s\nBrand<\/strong><\/h3> <p>One of the quickest ways you can make your company appear outdated and behind on marketing trends is to post old, low-quality images of furniture. Smaller businesses who are worried about shelling out money for a photographer as well as an area to hold a photoshoot need not worry. <\/p> <p>There are a variety of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cadcrowd.com\/s\/cad-drafting-and-design\/cad-drafting-services\" target=\"_blank\">freelance CAD drafting services<\/a> with varying levels of expertise and price ranges on the market that can create beautiful digital renderings of furniture. In fact, there are companies such as Cad Crowd that specialize in matching companies with freelance designers for contract work. <\/p> <h3 class=\"wp-block-heading\"><strong>9. 3D Rendering Provides Fresh Imagery for Social Media\nPosts<\/strong><\/h3> <p>Did you know that <a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/social-browsers-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" class=\"external\">54% of internet users browse a company\u2019s social media accounts before purchasing something<\/a>? Marketers need captivating images accompanying strong calls-to-action to help them stand out from the competition. At the same time, these images need to entice viewers and encourage them to visit their website. <\/p> <p>Furniture marketers are already taking advantage of the high-resolution imagery that digital product rendering produces and are uploading them to various social media accounts, such as Facebook, Instagram, and Twitter. <\/p> <p>Whether they want to post a short video clip of a table being assembled to YouTube or a panorama of a living room displaying their products on Facebook, businesses are turning to CAD designers to digitally render these images. <\/p> <h3 class=\"wp-block-heading\"><strong>10. 3D Visualization Can Help Optimize Marketing\nCampaigns<\/strong><\/h3> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Workstation-office-furniture-3D-rendering.jpg\" alt=\"Workstation-office-furniture-3D-rendering\" class=\"wp-image-15937\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Workstation-office-furniture-3D-rendering.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Workstation-office-furniture-3D-rendering-300x169.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Workstation-office-furniture-3D-rendering-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <p>Are one of your ad banners failing to receive\nthe anticipated click-through rate your marketing team initially expected?\nThanks to 3D visualization technology, an artist can quickly edit the ad to\nmake it more appealing to viewers before the marketing team releases a new\nbanner for the next campaign. <\/p> <p>3D rendered images are also useful for A\/B testing. Companies can easily create different images to test for a variety of campaigns without having to shell out extra money for photoshoots and equipment fees. <\/p> <p>Designers can also create unique 3D rendered furniture ads that target specific demographics for paid social media campaigns. For instance, young males attending university are likely going to respond more positively to an ad directly targeting their lifestyle and interests than a vague, general ad attempting to appeal to a wide spectrum of viewers. <\/p> <p>Using advertising tools such as Facebook Ads Manager, marketers can create several different 3D rendered ads that each respectively target a different demographic.&nbsp; <\/p> <h3 class=\"wp-block-heading\"><strong>11. Designers Can Quickly Make Changes<\/strong><\/h3> <p>Old-school blueprints and drawings were not\nalways the most efficient in predicting design flaws or potential issues with a\npiece of furniture. Sometimes, a flaw would go unnoticed until a physical\nprototype was made. Designers would then have to go back to the drawing board\nand build a whole new prototype to fix the mistake. <\/p> <p>Because 3D rendering allows artists to create finely-detailed product images, designers and engineers now have an easier time spotting these errors. Once the mistake is noticed, it can quickly be fixed before the <a href=\"https:\/\/www.cadcrowd.com\/s\/manufacturing-services\/prototype-design-services\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">prototype design service<\/a> produces the prototype. <\/p> <h3 class=\"wp-block-heading\"><strong>12. Artists Can Accurately Scale and Size Pieces<\/strong><\/h3> <p>It can be difficult to gauge the size and\ndimensions for a piece of furniture if there aren\u2019t any familiar objects nearby\nto compare it to. Customers may grow frustrated if they order a product, only\nto realize it doesn\u2019t fit amongst their personal items and furniture when it\narrives. Sending the product back is detrimental to both the customer and the\ncompany. <\/p> <p>To prevent this from happening, 3D rendering\nartists typically place furniture within photorealistic environments where it\nis surrounded by average, everyday objects, such as a refrigerator or a\nmicrowave. Viewers then have an easier time deciding whether the product will\nfit comfortably into their home. <\/p> <h3 class=\"wp-block-heading\"><strong>13. Lifestyle Imagery Increases the Chances of\nCross-Selling<\/strong><\/h3> <p>Cross-selling, the act of encouraging\ncustomers to purchase items that are related to or complementary to one they\nwere already planning to buy, is an extremely lucrative marketing technique for\nincreasing revenue. <\/p> <p>Marketers often utilize 3D rendered lifestyle images to discreetly cross-sell products to customers. Maybe they weren\u2019t planning on buying a new table, but after seeing how well the one included in the lifestyle image complements the chairs they were looking at, they might reconsider. <\/p> <p>Because customers are already viewing furniture sets placed within an environment suited to their tastes, they don\u2019t have to spend much time wondering what piece might go best with what. This, in turn, makes it easier to purchase multiple items at once, as they already know which items complement each other and which don\u2019t. <\/p> <h3 class=\"wp-block-heading\"><strong>14. Marketers Can Display the Interior of Furniture<\/strong><\/h3> <p>Some companies offer cut-away views of a furniture\u2019s interior construction. Cut-away views can be used for blogs, emails, and social media posts. Even in showrooms, cut-away views are rare as they are expensive to create. <\/p> <p>This unique component to online catalogs and websites offers an extra bit of reassurance to customers that showrooms are simply unable to offer. Viewers can now truly gauge, both inside and out, a piece of furniture\u2019s overall quality. <\/p> <h3 class=\"wp-block-heading\"><strong>15. Prospective Customers Can Uncover Various Uses for\nthe Product<\/strong><\/h3> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Kitchen-furniture-3D-rendering.jpg\" alt=\"Kitchen-furniture-3D-rendering\" class=\"wp-image-15938\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Kitchen-furniture-3D-rendering.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Kitchen-furniture-3D-rendering-300x169.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Kitchen-furniture-3D-rendering-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <p>Artists can seamlessly place the same product in dramatically different environments with the help of digital product rendering technology. While one customer might be looking for a new desk for his home computer, another may be looking for new work desks for his whole office. <\/p> <p>Furniture marketers anticipate this by having their designers place products in different environments so that various customers with distinct goals can see the product in an environment that aligns with their individual interests. <\/p> <p>Take this second example. In one lifestyle\nimage, a chic stool is placed behind a trendy-looking coffee counter. In\nanother image, it is used as a plant stand inside a small office. Both images\nwill appeal to different clients in distinct ways, while still procuring a sale\nfrom both of them. <\/p> <h3 class=\"wp-block-heading\"><strong>16. Designers Can Adjust the Image According to the Campaign\u2019s\nTheme<\/strong><\/h3> <p>If your company wants to market the same furniture under a different theme, such as Christmas or Thanksgiving, it would be tedious and costly to purchase holiday items that are only going to be used once. <\/p> <p>That\u2019s why companies that release holiday-themed marketing materials benefit from creating a CGI library filled with virtual decor. When the time comes, they can simply take the virtual decorations from the library and implement them in both new and old 3D furniture renderings. <\/p> <h3 class=\"wp-block-heading\"><strong>17. 3D Rendering Increases Click-Through Rate on Ads<\/strong><\/h3> <p>Want to encourage viewers to click on your website ad or paid social post? Then you better provide something enticing and interesting for them to look at. Part of the beauty of 3D rendering is that it highlights the best features of a product. <\/p> <p>Sometimes this might mean losing realism for the sake of a more flattering and enticing image. However, it will be more effective in encouraging viewers to click on your ads and scope out all your company has to offer. <\/p> <h3 class=\"wp-block-heading\"><strong>18. Companies Can Test Market Demand for New Products\nBefore Actually Producing Them<\/strong><\/h3> <p>Back in the old days, furniture companies had\nto blindly produce and release new products without any clue or indication as\nto how they might do on the market. And, if they wanted to test these new\nproducts, they would have to spend a fortune on building high-quality\nprototypes. If they failed to gain any traction on the product, they would have\nto start all over, further losing time and money on it. <\/p> <p>But digital product rendering has forever changed the way furniture companies operate and manage new product releases. With the help of <a href=\"https:\/\/www.cadcrowd.com\/s\/3d-modeling-design\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">3D modeling companies<\/a> and freelance CAD designers, furniture manufacturers can use product design images for testing and approving new furniture. <\/p> <p>They start by designing a 3D rendering of the\nnew, unreleased product. Marketers then gather pre-orders to estimate an end\nresult for the piece. If the test launch proves to be successful and it brings\nin an abundance of pre-orders, marketers can be confident that the large-scale\nlaunch for the piece will be as successful as well. <\/p> <h3 class=\"wp-block-heading\"><strong>19. Photorealistic Rendering Increases the Company\nWebsite\u2019s Conversion Rate<\/strong><\/h3> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-furnityure-3D-rendering-lifestyle-setup.jpg\" alt=\"Living-room-furnityure-3D-rendering-lifestyle-setup\" class=\"wp-image-15942\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-furnityure-3D-rendering-lifestyle-setup.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-furnityure-3D-rendering-lifestyle-setup-300x200.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Living-room-furnityure-3D-rendering-lifestyle-setup-768x511.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <p>The more engaging and interactive a website is\nfor visitors, the more likely they are to convert to customers. As a result,\nmarketers are continually coming up with different ways to keep users engrossed\nin their website content. <\/p> <p>Luckily, digital product rendering can be used\nfor more than just changing the color of a sofa or the length of a table. You\ncan create material that not only delights customers but informs and educates\nthem as well. <\/p> <p>Consider this for a second. There\u2019s a good\nchance that you have experienced trouble assembling your\nown furniture in the past. Maybe the instructions are too vague. The photos and\ndiagrams don\u2019t make any sense. Companies are now turning to CGI modeling to\ncreate realistic animations demonstrating assembly instructions for a piece of\nfurniture. <\/p> <h3 class=\"wp-block-heading\"><strong>20. Companies Can Pre-Sell Products before They Are Even\nMade<\/strong><\/h3> <p>With 3D rendering, you don\u2019t need to build an\nactual furniture model to encourage customers to order it. As long as the 3D\nrendering remains realistic and detailed enough to thoroughly assess, customers\nwill feel comfortable enough to pre-order the product. This can save you\nthousands of dollars if pre-sales for the product turn out lower than expected.\n<\/p> <h3 class=\"wp-block-heading\"><strong>21. Marketers Can Create a Viral Video with a Low-Budget<\/strong><\/h3> <p>Video marketing is one of the most effective methods for obtaining a high Return on Investment (ROI). <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2017.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" class=\"external\">Wyzowl\u2019s 2017 State of Video Marketing survey<\/a> found that 73% of viewers bought a product after watching a video and 81% of businesses saw an increase in sales after implementing videos in their marketing campaigns. <\/p> <p>Rather than shelling out thousands of dollars to hire a director and producer to create video content, furniture companies are turning to CAD designers to create animated 3D photorealistic rendering. <\/p> <p>These videos can contain anything from a time-lapse of a piece of furniture being assembled to a 3D tour of someone\u2019s dream living room. Thanks to the rapid pace at which 3D rendering technology is advancing, anything is possible. <\/p> <h3 class=\"wp-block-heading\"><strong>22. The Process and Personal Involvement for Product\nVisualization Decreases<\/strong><\/h3> <p>For photoshoots, producers need to stay on top\nof supervising the shoot from beginning to end. Should anything go wrong during\nthe shoot, the producer will need to be there to troubleshoot it.\nUnsurprisingly, this takes a toll on the producer\u2019s time and energy. <\/p> <p>But with 3D rendering, artists only need a\nblueprint to start working. Managers can check in at any stage of the project,\nallowing them more time to focus on managing the overall progress of the\ncampaign. <\/p> <h3 class=\"wp-block-heading\"><strong>23. Impress Customers by Staying Ahead of the Game <\/strong><strong>with the Latest Technology<\/strong><\/h3> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Dark-kitchen-design-3D-rendering.jpg\" alt=\"Dark-kitchen-design-3D-rendering\" class=\"wp-image-15943\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Dark-kitchen-design-3D-rendering.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Dark-kitchen-design-3D-rendering-300x165.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Dark-kitchen-design-3D-rendering-768x422.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <p>One effective method for establishing trust\namongst potential customers is your company\u2019s ability to stay on top of the\nlatest technology and trends in the industry. The company that offers VR\/AR\ncapabilities will easily stand out from the companies that are dragging their\nfeet and haven\u2019t yet caught up with technology. <\/p> <h3 class=\"wp-block-heading\"><strong>24. Artists Can Experiment With Old Designs<\/strong><\/h3> <p>Old designs can always be improved and\nmodified. 3D rendering software makes it easy for artists to play around and\nexperiment with past designs to create new, exciting ones. Companies can then\nintroduce these designs to a familiar market that they have found success with\nin the past, or take a risk and try to introduce it to an unexplored one. <\/p> <h3 class=\"wp-block-heading\"><strong>25. More Prototypes Can Be Manufactured and Tested<\/strong><\/h3> <p><a href=\"https:\/\/www.cadcrowd.com\/blog\/how-3d-printing-is-changing-product-design-and-manufacturing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3D printing (opens in a new tab)\">3D printing<\/a> is a fast and affordable method for creating complex, high-quality models. Designers across various industries will typically create a photorealistic rendering of a product that is then used to 3D print a prototype. <\/p> <p>This prototype is then showcased at various presentations. Should the prototype receive unfavorable or negative reviews, the artist can simply redo the design before printing a new one. <\/p> <h3 class=\"wp-block-heading\"><strong>26. Digital Product Rendering Improves Content Marketing\nPractices<\/strong><\/h3> <p>Content marketing also plays a key role in\nboosting a website\u2019s SEO. Blogs, in particular, are popular among content\nmarketers for attracting visitors to their clients\u2019 websites. Not only do they\nprovide help websites rank for specific keywords, but they also increase brand\nvisibility and establish the company as a trusted authority on various\nsubjects. <\/p> <p>So where does photorealistic rendering come\nin? Content marketing best practices dictate that websites should provide\nhigh-quality images throughout blog posts for high readability. Content\nmarketers and writers often recruit CAD designers and engineers to create\nphotorealistic renderings of furniture that they then add to their articles. <\/p> <p>For instance, someone who is writing a guide\nto assembling a desk will need a designer to create 3D rendered illustrations\ndemonstrating the instructions he or she is conveying throughout the article.\nWithout these visual cues, the reader would be completely lost. If the images\naren\u2019t detailed enough, the reader will still fail to understand the article\u2019s\ninstructions. With 3D rendering, designers can visually convey every minute\ndetail needed to help the reader successfully assemble their desk.<\/p> <h3 class=\"wp-block-heading\"><strong>27. Customers Can See For Themselves Whether a Product\nWould Fit Well in Their Environment<\/strong><\/h3> <p>Furniture marketers have also begun to create\nvirtual reality (VR) panoramas and augmented reality (AR) apps that allow\ncustomers to see how furniture would look like in different areas of their\nhomes. Instead of having to mentally envision the products inside their homes,\nthey can see for themselves whether or not products complement different areas\nof their house. The Pottery Barn 3D Room View and the IKEA place mobile apps\nare two popular apps that allow customers to \u201cvirtually fit\u201d their rooms using\nonly the products sold by the respective companies. <\/p> <h2 class=\"wp-block-heading\">3D Rendering Best Practices: IKEA<\/h2> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Bedroom-lifestyle-setting-design-3D-rendering.jpg\" alt=\"Bedroom-lifestyle-setting-design-3D-rendering\" class=\"wp-image-15945\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Bedroom-lifestyle-setting-design-3D-rendering.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Bedroom-lifestyle-setting-design-3D-rendering-300x225.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Bedroom-lifestyle-setting-design-3D-rendering-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <p>Back in 2014, the Swedish furniture company\nIKEA decided to switch from using traditional photography to 3D rendering\nservices for its furniture catalogue. Since then, the company has been lauded\nfor its beautiful 3D renderings displayed both in print and online. Customers\nwho didn\u2019t know any better often assume that they are looking at a photograph,\nrather than a digitally rendered image. <\/p> <p>One of the company\u2019s most innovative uses of\n3D rendering technology is the IKEA Home Planner feature on its website. <\/p> <h4 class=\"wp-block-heading\">IKEA Home Planner<\/h4> <p>Essentially, the IKEA Home Planner allows users to create digital replicas of different rooms in their house. Customers can adjust the dimensions of a room and add furniture, windows, doors, and wall partitions in order to keep the digital version of the room as accurate as possible. <\/p> <p>Once they are finished replicating the room, they can add items from the IKEA catalogue. They may also customize these items, if they wish. When they are finished, they can save and print the render of their digital room. Each of the items they selected will be listed along with its price and ID number. The customer can then order the items online or purchase them at a store.<\/p> <h2 class=\"wp-block-heading\">Popular 3D Rendering Software<\/h2> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/3D-rendering-wooden-chair.jpg\" alt=\"3D-rendering-wooden-chair\" class=\"wp-image-15946\" srcset=\"https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/3D-rendering-wooden-chair.jpg 800w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/3D-rendering-wooden-chair-300x169.jpg 300w, https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/3D-rendering-wooden-chair-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure> <p>Due to the growing demand for high-quality digital images amongst furniture manufacturers, there are numerous 3D rendering software programs on the market to choose from. <\/p> <p>Finding the program that fits both your needs and your budget can be challenging. To help you out, we assembled a list of the most popular 3D rendering programs worth looking into. <\/p> <p><a href=\"https:\/\/lumion.com\/\" class=\"external\" target=\"_blank\"><strong>Lumion<\/strong><\/a><strong>: <\/strong>Lumion\u2019s powerful software allows designers to create photorealistic renderings within seconds. In terms of usability, the application has an easy-to-use interface that takes little to no time to adapt to. <\/p> <p>Lumion files are compatible with almost all other modeling software programs, making it easy to open and edit them on different 3D rendering software applications. <\/p> <p>Companies can either purchase a license for the basic version at $1499 or the Pro version at $2999. Lumion also offers a trial version for companies that are still experimenting with different options.<\/p> <p><a href=\"https:\/\/www.autodesk.com\/products\/revit\/overview\" class=\"external\" target=\"_blank\"><strong>Autodesk Revit<\/strong><\/a><strong>: <\/strong>Autodesk Revit is one of the most well-recognized 3D rendering software programs available, and for good reason. Users can produce complete furniture designs using Building Information Modeling (BIM), an intelligent model-based process for designing and constructing objects. <\/p> <p>The software also supports a collaborative design process by providing work sharing capabilities for multidisciplinary teams. Professionals can purchase the software for $280 a month. The company also offers a free trial and 30-day money-back guarantee for annual plans. <\/p> <p><a href=\"https:\/\/home.otoy.com\/render\/octane-render\/\" class=\"external\" target=\"_blank\"><strong>Octane Render<\/strong><\/a><strong>: <\/strong>Over the past several years, Octane\nRender has gained recognition for its high-speed rendering engine. The\nsoftware\u2019s highlighted features also include deep pixel rendering, Open Shading\nLanguage (OSL), live texture baking, interactivity, and lighting. Companies can\npurchase a license for Octane Render for $399. <\/p> <p><a href=\"https:\/\/www.blender.org\/\" class=\"external\" target=\"_blank\"><strong>Blender<\/strong><\/a><strong>: <\/strong>Blender is a free and open-source 3D creation suite. The website offers a plethora of features, including rendering, modeling, sculpting, animation, VFX, simulation, interface, and video editing. <\/p> <p>3D rendering artists can use Blender\u2019s unbiased rendering machine as well as Cycles, its ray-trace based production render engine, to create ultra-realistic images. <\/p> <h2 class=\"wp-block-heading\">Recruit Cad Crowd\u2019s Digital\nProduct Rendering Services for Your Own Business <\/h2> <p>Are you planning to implement 3D rendered\nimages into your next marketing campaign? Unless you already consider yourself\ncapable enough to create these images yourself, you are going to need an expert\nin 3D design and rendering to assist you. <\/p> <p>Luckily, <a href=\"https:\/\/www.cadcrowd.com\/how-it-works\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Cad Crowd<\/a> is here to help. Cad Crowd is an online platform that helps clients confidentially hire vetted CAD designers and freelance engineers. Companies can also launch design contests, where multiple freelance designers submit their ideas for the project. <\/p> <p>Ready to take the leap into digital product rendering? <a href=\"https:\/\/www.cadcrowd.com\/quote\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Contact us today<\/a> for a free quote.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever seen a product image so crisp and finely detailed that you could have sworn it was a photograph? Maybe the image almost seemed too refined and put together to even be real. You were probably pleasantly surprised when you found out that it was actually a 3D rendering, not a photograph. 3D [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":15948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ep_exclude_from_search":false,"footnotes":""},"categories":[366,44],"tags":[],"class_list":["post-15929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d-modeling","category-product-design"],"aioseo_notices":[],"spectra_custom_meta":{"_edit_lock":["1653448144:1"],"classic-editor-remember":["block-editor"],"_edit_last":["1"],"ampforwp_custom_content_editor":[""],"ampforwp_custom_content_editor_checkbox":[null],"ampforwp-amp-on-off":["default"],"_thumbnail_id":["15948"],"cc_activity_id":["69793"],"_aioseo_title":[null],"_aioseo_description":[null],"_aioseo_keywords":[""],"_aioseo_og_title":[null],"_aioseo_og_description":[null],"_aioseo_og_article_section":[""],"_aioseo_og_article_tags":[""],"_aioseo_twitter_title":[null],"_aioseo_twitter_description":[null],"yarpp_meta":["a:1:{s:27:\"yarpp_display_for_this_post\";i:0;}"],"_wpdiscuz_statistics":["a:0:{}"],"_uag_css_file_name":["uag-css-15929.css"]},"uagb_featured_image_src":{"full":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing.jpg",789,200,false],"thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing-150x150.jpg",150,150,true],"medium":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing-300x76.jpg",300,76,true],"medium_large":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing-768x195.jpg",640,163,true],"large":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing.jpg",640,162,false],"1536x1536":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing.jpg",789,200,false],"2048x2048":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing.jpg",789,200,false],"post-thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing-379x196.jpg",379,196,true],"sticky-post-thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing-789x200.jpg",789,200,true],"archive-post-thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing-180x180.jpg",180,180,true],"yarpp-thumbnail":["https:\/\/cdn.cadcrowd.com\/blog\/uploads\/2019\/11\/Ways-Digital-Product-Rendering-Can-Help-Furniture-Manufacturers-with-Marketing.jpg",120,30,false]},"uagb_author_info":{"display_name":"cadcrowd","author_link":"https:\/\/www.cadcrowd.com\/blog\/author\/cadcrowd\/"},"uagb_comment_info":0,"uagb_excerpt":"Have you ever seen a product image so crisp and finely detailed that you could have sworn it was a photograph? Maybe the image almost seemed too refined and put together to even be real. You were probably pleasantly surprised when you found out that it was actually a 3D rendering, not a photograph. 3D&hellip;","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Have you ever seen a product image so crisp and finely detailed that you could have sworn it was a photograph? Maybe the image almost seemed too refined and put together to even be real. 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