{"id":12535,"date":"2019-04-05T09:57:10","date_gmt":"2019-04-05T15:57:10","guid":{"rendered":"https:\/\/www.cadcrowd.com\/blog\/?p=12535"},"modified":"2019-06-10T10:06:42","modified_gmt":"2019-06-10T16:06:42","slug":"new-product-packaging-design-why-its-important","status":"publish","type":"post","link":"https:\/\/www.cadcrowd.com\/blog\/new-product-packaging-design-why-its-important\/","title":{"rendered":"New Product Packaging Design & Why It’s Important for Product Designers"},"content":{"rendered":"\n

Product packaging plays a pivotal role in any brand’s sales process. Long gone are the days of purely functional product packaging, when boxes and bottles bore little more than the necessary accoutrements to ensure they could be held by human hands.<\/p>

Now, new product packaging is a major piece in the puzzle of winning sales, gaining traction in a saturated market space and even improving a company’s public perception.<\/p>

Although the basics of functional form factors still apply,\nthe importance of thoughtful, communicative packaging has never been greater.\nThis importance is uniquely felt in different industries.<\/p>

Food Industry Specific\nPackaging<\/h2>

Food packaging, for instance, is heavily relied on to preserve product freshness and visual appeal throughout shipping, handling, and storing on shelves, until customers make their purchases. Combined materials and forms make such feats (and a few others) a possibility.<\/p>

Physical and Barrier Protection<\/h3>

Product protection is extremely important in the design of\nfood packaging. Defense against bacteria with special techniques like modified\natmospheres keeps food products from spoiling prematurely, as do oxygen\nabsorbers and desiccants.<\/p>

Tamper Resistance<\/h3>

Additional security measures are often necessary for especially susceptible food products. In such cases, tamper resistance measures are interspersed in product packaging designs<\/a> to maintain compliance and ensure product integrity from manufacturer to consumer. <\/p>

Tamper-evident sealing techniques are one such measure used to indicate whether products have been altered before reaching distributors.<\/p>

Portion Control<\/h3>

Assisting consumers with managing their own consumption habits is an integral part of new product packaging designs<\/a>. Fashioning each package of food products to hold a single serving size makes consuming the\nproduct itself a lot easier.<\/p>

Electronics Industry Specific Packaging<\/h2>

Industrial and consumer electronics alike necessitate the use of carefully designed packaging. The utmost attention must be paid to packaging materials and dimensions to make sure products are not damaged in transit and rendered useless before buyers can get them.<\/p>

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By Cad Crowd User Mulyadani<\/em> <\/figcaption><\/figure>

Materials like bubble wrap, static-shielding plastics, specialty tapes, and layered cardboard come into play as protective go-to\u2019s, keeping delicate pieces properly prepped for impacts and hazardous environmental exposure. <\/p>

However, secure materials aren’t the only options for preserving product integrity. Clever packaging design techniques provide loads of protection at a fraction of the cost of higher quality materials.<\/p>

Suspension Packaging<\/h3>

Suspension packaging places products in the space at a\npackage’s center to better accommodate the dangers of shipping and handling.\nThis is done by literally suspending the product in film or a similar material\nwithin a larger container. Once packaged, products are impervious to all but\nthe most improbable of shipping conditions.<\/p>

Retention Packaging<\/h3>

Cost-effective materials like cardboard composites, plastic films, and Styrofoam are custom-fitted to the form of your products, placing them in an interior shell within boxes and containers for stability in transit.<\/p>

Why New Product Packaging Design is Important<\/h2>

Unlikely as it may seem, buyers consider almost every purchase from a largely emotional standpoint, choosing products that genuinely make them feel good over others that do not.<\/p>

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By Cad Crowd User SolidWorks Digital<\/em><\/figcaption><\/figure>

A shopper chooses items to add to their cart on the basis of\ntheir own self-perceived identity more than most anything else. Where\nestablished brands rely heavily on internalized familiarity, startups and newer\ncompanies can use the unconscious desires of consumers to tap into their\ndecision-making process with pleasing product packaging designs.<\/p>

Emotion as Impetus<\/h3>

Emotional appeal is not to be taken lightly in the design\nprocess. Packaging that strikes an emotional chord can completely overpower\ntechnically superior offerings in total sales.<\/p>

Clear portrayal of your product’s benefits and strengths in\nprominent positions on your packaging can be powerful enough to create\nemotional appeal. Pointing out eco-friendly design and recyclability, for\ninstance, can strongly encourage buyers to pick up your product.<\/p>

Aesthetics for Enjoyment’s Sake<\/h3>

The mere look and feel of your product’s packaging can\nprovide enjoyment to purchasers. In fact, there is evidence to suggest that packaging that can hold a shopper\u2019s attention<\/a> for\na longer time is usually judged more favorably.<\/p>

New brands are free to experiment with their product packaging designs to deliver an enticing look with enough allure to keep them competitive among more familiar options. <\/p>

However, established brands can also set themselves apart without confusing consumers in the process. The addition of personalized features such as people’s names and favorite sports teams on product packaging can help keep consumers using a specific item.<\/p>

Packaging Differentiates Your Brand<\/h3>

New product packaging designs carry the burden of brand differentiation to ever higher degrees as the modern marketplace grows more competitive. <\/p>

Besides colors and custom labels, the physical design of your product’s packaging is likely to produce significant results with consumers.<\/p>